An influencer before the age of social media, Yuki Furihata’s inspiration is a lasting part of Japanese women’s riding.
Yuki’s skate and surf background lead to her career as a pioneering women’s halfpipe competitor. After following the event circuit around the world, she returned home to explore the powder and pillows of her native backcountry. Still on the cutting edge of style, Yuki mixes mountain adventures with managing her own women’s apparel store—a hub of board culture featuring an indoor skate bowl.
Hometown: Sendai, Miyagi, Japan
Birthday: June 14,1985