Person in Burton rain jacket by the lake

JUSTICE, EQUITY, DIVERSITY & INCLUSION (JEDI)

Snowboarding has always been about freedom. The freedom to choose your line, your style, your community. That freedom has to be real for everyone. Since our founding, Burton has been working to make the outdoors more welcoming, our workplace more equitable, and our sport more reflective of the world we want to live in.

OUR APPROACH

JEDI at Burton is a practice built on evidence. Our work is rooted in data and research, guided by established best practices, and shaped in direct collaboration with the communities most impacted by inequity. We track demographic data, pay equity, and program outcomes year over year, and we use that evidence to drive our decisions.

We don't build solutions in isolation. Our approach centers the voices of historically underserved communities, both inside Burton and across the outdoor industry, because lasting change requires the people closest to the problem to be central to the solution. That means listening before acting, co-designing programs rather than delivering them, and holding ourselves accountable to measurable progress.

group of snowboarders connecting on the mountain

Burton earns 2025 Outdoor Media Summit - Diversity Impact Award

INDUSTRY LEADERSHIP

We also look beyond our own walls. Through partnerships with organizations like the Corporate Racial Equity Alliance (CREA), PolicyLink, and the Outdoor Diversity Alliance (ODA), we draw on a broader body of knowledge spanning research, lived experience, and cross-sector expertise to inform our strategy and sharpen our goals. JEDI is long work, and we're committed to doing it rigorously.

Outdoor Diversity Alliance Learn More About Burton's Membership Here Corporate Racial Equity Alliance

JUSTICE

Burton engages in community organizing, policy advocacy, and philanthropy to advance equitable access to the outdoors, climate justice, and civic engagement.

In May 2025, Burton joined 18 states, 27 companies, and three civil rights organizations challenging the Trump administration’s Executive Orders targeting diversity, equity, inclusion, and accessibility (DEIA) programs nationwide.

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Group of Burton employees participating in a climate protest in front of the Burton Store

Since 2018 Burton has given employees time off to participate in civic engagement such as voting, town halls, and poll working.

VBSR members engaged in a roundtable policy discussion at the Vermont State House

Burton staff meet with state legislators and testify on climate advocacy, economic justice, and other important issues.

EQUITY

Burton is a company that understands employees and consumers from different backgrounds have different needs and works to provide an environment and products that enable all to thrive.

Culture Shifters

Culture Shifters brings together BIPOC athletes, musicians, artists, and cultural leaders for a Burton-hosted snowboard experience. Since 2021, the program has expanded who feels welcome in our sport and in our brand. This is equity in action: creating access where it hasn't existed and shifting the culture of snowboarding from the inside out.

Certified B Corporation

As a certified B Corporation, Burton is proud to be part of a global movement toward a more inclusive and equitable economy.

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DIVERSITY

The future of snowboarding is increasingly diverse, and our workforce and leadership must continuously adapt to meet that changing environment.

Philanthropy

Burton partners with organizations that expand access to snowboarding to fund what’s working and grow our sport

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INCLUSION

At Burton, we are constantly working to ensure all employees know they belong, believe in their potential, and are empowered to innovate the future of snowboarding.

Great company culture exists when people can deal with pressure while treating each other with respect and acting with integrity. We partner with industry experts to ensure our employees are heard and that our leaders are empowered