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MARCH 16, 2024

A DAY FOR JAKE LOGO

MARCH 16, 2024

A DAY FOR JAKE LOGO

#RIDEONJAKE #RIDEONJAKE #RIDEONJAKE #RIDEONJAKE #RIDEONJAKE

GO HAVE AS MUCH FUN AS POSSIBLE

There's no better way to celebrate the legacy of Jake Burton Carpenter than joining us for a global day of snowboarding. If that's not an option, then hike, surf, skate, wax your board—whatever moves you!

JAKE'S STORY

GET TO

KNOW JAKE

Jake's dream, perseverance, and generosity were a gift to the world. Not only did he put his blood, sweat, tears, and joy into snowboarding, but also into building a dedicated community that will carry it forward. Most winters, he clocked at least 100 days on snow.

JAKE'S STORY

GET TO

KNOW JAKE

Jake's dream, perseverance, and generosity were a gift to the world. Not only did he put his blood, sweat, tears, and joy into snowboarding, but also into building a dedicated community that will carry it forward. Most winters, he clocked at least 100 days on snow.

PARTICIPATING RESORTS

Check out the list below for a resort near you. If you can’t celebrate at a resort—that’s ok! Make Jake’s day your own by getting outside to have as much fun as possible.

AMERICAS

Alpine Ski Club, ON – RSVP

Alpine Valley, WI – RSVP

Banff Sunshine Village, AB – RSVP

Beaver Creek, CO – RSVP

Big Sky, MT – RSVP

Big Snow American Dream, NJ – RSVP

Blue Mountain, ON – RSVP

Blue Mountain, PA – RSVP

Boyne Mountain, MI – RSVP

Boyne Mountain, MI – RSVP

Breckenridge, CO – RSVP

Copper Mountain, CO– RSVP

Grouse Mt, BC – RSVP

Jackson Hole Mountain Resort, WY – RSVP

Mammoth, CA – RSVP

Mont-Tremblant, QC – RSVP

Mountain Creek, NJ – RSVP

Mt. Bachelor, OR– RSVP

Northstar, CA – RSVP

Parc du Mont-Comi, QC – RSVP

Park City Mountain Resort, UT – RSVP

Seven Springs, PA – RSVP

SilverStar Mountain Resort, BC – RSVP

Stowe, VT – RSVP

Stratton Mountain, VT – RSVP

Sugarbush, VT – RSVP

The Summit at Snoqualmie, WA – RSVP

Vail Mountain, CO – RSVP

Whistler Blackcomb, BC – RSVP

Woodward at Eldora, CO – RSVP

Woodward at Killington, VT – RSVP

Woodward at Park City, UT – RSVP

Woodward Tahoe at Boreal, CA – RSVP

EUROPE

Avoriaz, France – RSVP

Bialka Tatrzanska - Kotelnica, Poland – RSVP

Laax, Switzerland – RSVP

Mayrhofen, Austria – RSVP

Piani di Bobbio, Italy – RSVP

Skimore Oslo - Oslo Vinterpark, Norway – RSVP

Spindleruv Mlyn, Czech Republic – RSVP

Stockholm, Sweden – RSVP

Sveitsi, Finland – RSVP

Verbier 4 Vallees, Switzerland – RSVP

Winterberg - Postwiese Neu Astenberg, Germany – RSVP

JAPAN

Able Hakuba Goryu – RSVP

Biwako Valley – RSVP

Hodaigi Mountain Resort – RSVP

Kandatsu Snow Resort – RSVP

Kuju Forest Park – RSVP

Nekoma Mountain – RSVP

Niseko Grand Hirafu – RSVP

Seki Onsen – RSVP

Ski jam Katsuyama – RSVP

Snow Paradise Inawashiro – RSVP

Tambara Ski Park – RSVP

Wing Hills Shiratori Resort – RSVP

Yudonosan Ski Field – RSVP

CHINA

Genting Snow Park

Wanlong Resort

Taiwoo Resort

Beidahu Resort

A DAY FOR JAKE

"At Burton, we redefine traditions, turning the expected on its head. Our iconic use of the middle finger as a symbol reflects our resilience and pride as winter sports rebels. When Jake faced a life-threatening illness, the entire company gathered spontaneously for a group photo, expressing love and solidarity. The resulting 'We Fucking Love You Jake' image, displayed prominently in Jake's hospital room, became a source of inspiration for his recovery. This unconventional gesture encapsulates the love, mutual respect, and strength of community that define Burton Snowboards."

 

- Donna

A DAY FOR JAKE

"At Burton, we redefine traditions, turning the expected on its head. Our iconic use of the middle finger as a symbol reflects our resilience and pride as winter sports rebels. When Jake faced a life-threatening illness, the entire company gathered spontaneously for a group photo, expressing love and solidarity. The resulting 'We Fucking Love You Jake' image, displayed prominently in Jake's hospital room, became a source of inspiration for his recovery. This unconventional gesture encapsulates the love, mutual respect, and strength of community that define Burton Snowboards."

 

- Donna

#RIDEONJAKE

Share your ride with #RideOnJake on Instagram to get featured.

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