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2020 Sustainability Goals
– Our Playground –
When it comes to protecting our playground, we’re keyed in on action and advocacy. By 2020, we’ll achieve a 20% reduction in carbon emissions and divert 75% of our waste from the landfill. The Burton US Open will be carbon neutral and we’ll repair at least 40% of our warranty claims. Most importantly, we’ll use our momentum to set an example and speak out on policy issues that impact our people and the environment.
We’re rapidly minimizing our impact on the planet. We focus on practical change and constant progression, both locally and globally. By greening our own house and collaborating with other industry leaders to impact global policy, we’re committed to being as earth-friendly as possible.
Business for Innovative Climate & Energy Policy
We’re greening up locally, but we also realize the importance of taking a stance on global issues that are important to us. To that end, we've partnered with BICEP to join a coalition of iconic brands that are standing up and saying that businesses want climate change policy. We do regular policy work with them, including our twice annual trips to Capitol Hill to speak directly with White House staff and legislators on the need for environmental protection.
Burton is a very active member in the Outdoor Industry Association's Sustainability Working Group and has been a leading company in the development of the HIGG tool: A sustainability measurement system that will allow brands, factories, and customers a singular and comprehensive look at the sustainability of each product.