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We need to protect our environment to protect our lifestyle. From climate change action to increasingly sustainable products, we live it because we love it.
In 2012, we set out to reduce waste at our Vermont headquarters by 50% in three years. This goal was accomplished in less than one year by instituting 30 compost/recycling stations throughout our headquarters. We started a “Kick the Can” movement in which employees give up their personal trash cans for a “Kick the Can” mug, which gives them a fast lane to the drinks at company parties. Covert waste sorts are organized on occasion, in which we secretly save our office waste for three days and then have employees dress up in hazmat suits and sort through it to find opportunities for improvement. By year two of this initiative, we reduced our office waste by another 20%. Now we have our sights set on zero waste.
Burton is a very active member in the Outdoor Industry Associations’ Sustainability Working Group and has been a leading company in the development of the HIGG tool – a sustainability measurement system that will allow brands, factories and customers a singular and comprehensive look at the sustainability of each product.