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2020 Sustainability Goals

– Our Playground –

When it comes to protecting our playground, we’re keyed in on action and advocacy. We're aiming to achieve a 20% reduction in carbon emissions and divert 75% of our waste from the landfill by 2020 at global headquarters. The Burton US Open has been carbon neutral since 2017 and will be zero waste by 2020. And we're doubling our repairs to reach at least 40% of our warranty claims. Most importantly, we use our momentum to set an example and speak out on policy issues that impact our people and the environment.

We’re rapidly minimizing our impact on the planet. We focus on practical change and constant progression, both locally and globally. By greening our own house and collaborating with other industry leaders like Protect Our Winters to advocate for strong climate policy, we’re committed to being as earth-friendly as possible while maximizing our positive impact.

Climate Change

The signs of climate change are clear, especially through the eyes of a snowboarder – extreme weather, decreased snow accumulation, and melting glaciers among them. We’re working hard to reduce our own carbon footprint and promote renewable energy generation through improvements to operations and changes to product design and manufacturing. However, our impacts as an individual company alone can’t stop worldwide emissions. Which is why we partner with Protect Our Winters and BICEP to multiply our impact by influencing positive climate policy.

Burton US Open Snowboarding Championships

The Burton U∙S∙Open Snowboarding Championships has been a carbon neutral event since 2017. In partnership with Vail Resorts, we tally up the electricity, fuel, and waste generated to produce the event – from snowmaking and set-up through concert electricity and venue breakdown. We then offset our carbon footprint by financing renewable energy projects. Burton is committed to producing a zero waste U∙S∙Open by 2020. Sorting through all event waste by hand, in 2019 we diverted 80% away from the landfill toward reuse, recycling, and composting.

Creative Commuting

We promote “creative commuting” at our global headquarters, and have even won a few state and national awards for our efforts. We keep a fleet of free loaner bikes available, tune employees’ bikes each spring, provide free DIY repair workshops, have multiple showers onsite, and offer preferred parking for bikers and carpoolers. On top of that, our parking lot includes two electric vehicle charging stations.

BICEP and Protect Our Winters

Since 2013, Burton has partnered with the Ceres BICEP network and Protect Our Winters (POW) to affect systemic political solutions to climate change. POW is a community of athletes, thought pioneers and forward-thinking business leaders working to turn passionate outdoor people into effective climate advocates. Burton speaks out to influence lawmakers and empowers our community to join us in taking positive climate action. Burton Co-CEO Donna and POW Athletes Alliance members travel to Capitol Hill annually to lobby for strong climate policy.

Waste Reduction

In 2012, we set out to reduce landfill waste at our global headquarters by 50% in three years. This goal was accomplished in less than one year by instituting 30 composting and recycling stations. In our “Kick the Can” campaign, employees gave up their personal trash cans for a fast-lane to the keg at company parties. We conduct covert waste-sorts, secretly saving our office waste and then sorting through it by hand to find opportunities for improvement. By year two of this initiative, we reduced our office waste by another 20%. We're continuously improving.

Sustainability Collaboration

Burton is a leadership member of the Outdoor Industry Association's Sustainability Working Group, which tackles a range of industry issues – such as chemicals management, social responsibility, animal welfare, and circular economy – in a pre-competitive, collaborative manner. We have been active in the development of the HIGG Index, which is a suite of tools for companies to measure and benchmark sustainability performance of a material, product, facility, or brand.

Better Recognize —

We're Now a Certified
B Corporation®

B Corp™ Certification is an acknowledgement that we're committed to being a force for good on all fronts: environmental, social, and beyond.
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