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Jake said it best: riding is the reason. Everything we do, who we are, where we come from, and where we want to go is all rooted in snowboarding and ensuring the long-term health of our sport and community.


It's up to us to spread the joy of riding with the entire world, take snowboarding to its highest potential, and always encourage others to have as much fun as possible.

Athletes & Ambassadors

From world-class riders to social activists, our diverse group of ambassadors and professional riders are progressing the sport of snowboarding and actively making the world a better place.

Jake's Legacy

Jake's memory will live on through the global snowboarding community he helped build.


The Burton Team

Takes Over Saas-Fee

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