Icons, pioneers, trend-setters, style-icons—that’s just a few words that come to mind when we talk about the legendary group Run DMC. Snowboarding and hip-hop have been connected since the early days—that’s why it made sense to collaborate with our good friends and sons of Jam Master Jay, Jesse and TJ Mizell to carry the style, attitude, and culture forward. The Mine is Ours.
"Through our friendship we seek to broaden the cultures of our two worlds—music and snowboarding."
-George Burton Carpenter
THE MINE IS OURS