Celebrate love, unity, and community with a collection designed by Mexican artist Enrique Larios!Shop Now

Celebrate love, unity, and community with a collection designed by Mexican artist Enrique Larios!Shop Now

A DAY FOR JAKE LOGO

See you all next year on Saturday, March 15, 2025!

A DAY FOR JAKE LOGO

See you all next year on Saturday, March 15, 2025!

#RIDEONJAKE #RIDEONJAKE #RIDEONJAKE #RIDEONJAKE #RIDEONJAKE

GO HAVE AS MUCH FUN AS POSSIBLE

There's no better way to celebrate the legacy of Jake Burton Carpenter than joining us for a global day of snowboarding. If that's not an option, then hike, surf, skate, wax your board—whatever moves you!

JAKE'S STORY

GET TO

KNOW JAKE

Jake's dream, perseverance, and generosity were a gift to the world. Not only did he put his blood, sweat, tears, and joy into snowboarding, but also into building a dedicated community that will carry it forward. Most winters, he clocked at least 100 days on snow.

JAKE'S STORY

GET TO

KNOW JAKE

Jake's dream, perseverance, and generosity were a gift to the world. Not only did he put his blood, sweat, tears, and joy into snowboarding, but also into building a dedicated community that will carry it forward. Most winters, he clocked at least 100 days on snow.

A DAY FOR JAKE

"At Burton, we redefine traditions, turning the expected on its head. Our iconic use of the middle finger as a symbol reflects our resilience and pride as winter sports rebels. When Jake faced a life-threatening illness, the entire company gathered spontaneously for a group photo, expressing love and solidarity. The resulting 'We Fucking Love You Jake' image, displayed prominently in Jake's hospital room, became a source of inspiration for his recovery. This unconventional gesture encapsulates the love, mutual respect, and strength of community that define Burton Snowboards."

 

- Donna

A DAY FOR JAKE

"At Burton, we redefine traditions, turning the expected on its head. Our iconic use of the middle finger as a symbol reflects our resilience and pride as winter sports rebels. When Jake faced a life-threatening illness, the entire company gathered spontaneously for a group photo, expressing love and solidarity. The resulting 'We Fucking Love You Jake' image, displayed prominently in Jake's hospital room, became a source of inspiration for his recovery. This unconventional gesture encapsulates the love, mutual respect, and strength of community that define Burton Snowboards."

 

- Donna

#RIDEONJAKE

Share your ride with #RideOnJake on Instagram to get featured.

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