Jake Burton
Carpenter
Jake founded Burton Snowboards out of a Vermont barn in 1977 and dedicated the rest of his life to snowboarding. He was our founder, the soul of snowboarding, the one who gave us the sport we all love so much.
The impact his spirit had on each of us is undeniable, and through snowboarding, the feelings we've experienced and the memories we've made are unforgettable. His legacy will live on forever.
Dear Jake...
Using the message board below, join us in honoring Jake by writing him a note sharing how snowboarding changed your life. Then scroll through the messages we've received so far to get inspired.
A global day of having as much fun as possible to celebrate the legacy of Jake Burton Carpenter.
Ride on Jake!
To write your own note to Jake, simply click on the pencil icon to get started.
「スナーファーに魅了された彼は、初めてスノーボードメーカーを成功に導いた男だ」
The New York Times
「スノーボードはジェイク・バートンに貸しがある。それは思い出さ」
Snowboarder Magazine
The Mine is Ours
何よりジェイクが情熱を注いだもの、それはプロダクト作りです。もちろん楽しむことを忘れず、細かなディテールにまでこだわる。何かを手に取れば、いつだって「どうすればもっと良くできるかな？」が口癖でした。だからこそ、ジェイクがクリエイティビティを吐き出すコレクション、MINE77が誕生したのです。
"At Burton, we redefine traditions, turning the expected on its head. Our iconic use of the middle finger as a symbol reflects our resilience and pride as winter sports rebels. When Jake faced a life-threatening illness, the entire company gathered spontaneously for a group photo, expressing love and solidarity. The resulting 'We Fucking Love You Jake' image, displayed prominently in Jake's hospital room, became a source of inspiration for his recovery. This unconventional gesture encapsulates the love, mutual respect, and strength of community that define Burton Snowboards."
- Donna
"At Burton, we redefine traditions, turning the expected on its head. Our iconic use of the middle finger as a symbol reflects our resilience and pride as winter sports rebels. When Jake faced a life-threatening illness, the entire company gathered spontaneously for a group photo, expressing love and solidarity. The resulting 'We Fucking Love You Jake' image, displayed prominently in Jake's hospital room, became a source of inspiration for his recovery. This unconventional gesture encapsulates the love, mutual respect, and strength of community that define Burton Snowboards."
- Donna
In His Own Words
ジェイクは現場主義で、何事においても自分のやり方にこだわっていました。ジェイク以外に、彼の人生を語れる人はいません。では、ジェイク自らが綴った年表をご覧ください。
How I Built This
NPR(ナショナルパブリックラジオ)のガイ・ラズによるジェイクのインタビューです。
Jake’s Feed
たくさんの写真やストーリー。ジェイクの世界へようこそ。
#RideOnJake