Icons, pioneers, trend-setters, style-icons—that’s just a few words that come to mind when we talk about the legendary group Run DMC. Snowboarding and hip-hop have been connected since the early days—that’s why it made sense to collaborate with our good friends and sons of Jam Master Jay, Jesse and TJ Mizell to carry the style, attitude, and culture forward. The Mine is Ours.
The new Burton x Run DMC gear is now live for tier 2 & 3 First Chair Loyalty program members. Shop the kit for 24 hours before this limited-edition collection sells out!
"Through our friendship we seek to broaden the cultures of our two worlds—music and snowboarding."
-George Burton Carpenter
THE MINE IS OURS