The 2025–2026 season marks the arrival of a long-anticipated full collection from Hiroshi Fujiwara—legendary designer, passionate snowboarder, and the mind behind FRAGMENT—in collaboration with Burton.

The full collection from Hiroshi Fujiwara—legendary designer, passionate snowboarder, and the mind behind FRAGMENT—in collaboration with Burton.

Guided by deep respect for the riders pushing the boundaries of snowboarding, Fujiwara approached this project with his signature creative vision.

Guided by deep respect for the riders pushing the boundaries of snowboarding, Fujiwara approached this project with his signature creative vision.

The result is a lineup that merges mountain functionality with fashion-forward thinking, reshaping Burton through a uniquely refined lens.

The result is a lineup that merges mountain functionality with fashion-forward thinking, reshaping Burton through a uniquely refined lens.

Outerwear Collection

Fujiwara’s relationship with Burton spans over three decades, creating some of our most iconic outerwear. For this collection, he tapped the [ak]® Acamar GORE-TEX PRO 3L Jacket and Bib Pants—a kit trusted by riders for backcountry-ready protection, lightweight feel, and technical performance.

Fragment Branch Manager Snowboard

Each winter, Fujiwara chases powder across Hokkaido, Hakkoda, and Myoko, seeking wide-open lines, deep snow, and tight tree runs. A dedicated freerider, his dream board is the Family Tree Branch Manager, known for its float, agility, and speed.


For this collaboration, the deck features a monochrome monogram graphic that fuses stealth design with backcountry performance—a limited-edition board that blends intent with expression.

Fragment Branch Manager Snowboard

Each winter, Fujiwara chases powder across Japan. His go-to board? The Family Tree Branch Manager—floaty, agile, and fast. For this collab, it’s reimagined with a stealthy monogram graphic that fuses backcountry power with Hiroshi’s distinct design sensibility.

Fragment Step On® Genesis EST® Bindings

Since its debut in 2017, Fujiwara has consistently chosen Step On® bindings. For this drop, he selected the Step On® Genesis EST® for its seamless response, cushioning, and suspension.


Now reimagined with a sleek hi-back and FRAGMENT monogram detailing that matches the look of the board, the result is a clean, confident aesthetic that’s rooted in performance and elevated in design.

Fragment Step On® Genesis EST® Bindings

Since 2017, Fujiwara has trusted Step On®. For this drop, he chose the Genesis EST® for its seamless response and cushioning—now upgraded with a sleek hi-back and FRAGMENT monogram to match the board. 

ANON x FRAGMENT

Fragment M4 Goggles

“The nose guard is absolutely essential—it makes all the difference for warmth.” - Hiroshi Fujiwara


His go-to goggle? The Anon M4 with Magna-Tech® lens tech—enhanced with a magnetic MFI® nose guard upgrade. It keeps him riding through Sapporo’s harshest winters—no neckwarmer needed. This season, it returns exclusively within the FRAGMENT collection, complete with custom monogram detailing and an elevated aesthetic.

Fragment M4 Goggles

His go-to goggle? The Anon M4, now with a magnetic MFI® nose guard and custom FRAGMENT details.

Fragment Oslo Helmet


Unlike the matte finish of standard models, this helmet features a gloss shell that sharpens its visual presence. The monogram is placed with intention, aligning seamlessly with the M4 Goggle for a unified look that makes riding without a helmet feel incomplete.


Backed by trusted WaveCel® protection and a contoured round fit, it offers both safety and standout design—built to pair perfectly with the goggle and built to ride.

Fragment Oslo Helmet

Glossy shell and seamless monogram placement align perfectly with the M4 Goggle. Backed by WaveCel® tech and round fit comfort, it blends stealth design and lightweight performance with trusted protection. 

Outerwear Collection

Fujiwara’s relationship with Burton spans over three decades, creating some of our most iconic outerwear. For this collection, he tapped the [ak]® Acamar GORE-TEX PRO 3L Jacket and Bib Pants—a kit trusted by riders for backcountry-ready protection, lightweight feel, and technical performance.

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