Checking in with California’s Active Ride Shop

A good shop’s impact on its local community goes way beyond providing quality gear and personal service. We’re putting a spotlight on shops across North America to find out how they do it, which brings us to Active Ride Shop, and their 30 locations around Southern California.

Established in 1989, Active started small in Chino, California, with a skate shop. True to their roots, they’ve been community-driven since day one. This means they start by staffing their stores with riders and skaters who live it every day. Employees who know the culture and are in touch with their local community are in the best position to help whoever walks in the door. Success allowed Active to expand, and now they offer premium service to the entire Southern California region.

Size matters, and with this large network of stores, Active has established dominance as the best bet for customers throughout So Cal. Having so much infrastructure allows Active to get down to the nitty gritty and show direct support to riders in their community and beyond. They sponsor full teams of both amateur and professional riders, including X Games gold medalist and Burton team rider, Hailey Langland. Situated around Los Angeles, a major hub for the snowboard industry, with mountains like Mountain High and Big Bear just a quick drive from the nearest Active location, the scene is healthy and… dare we say, active?

Beyond being plugged in, offering a premium product selection and providing top-notch customer service, Active acts as a hub for growth in the community. With organized ride days, Burton Riglet sessions, Learn to Ride programs and in-house events.

So, if you’re in the mood for some sunny So Cal snowboarding, or just want to check out a rad shop, find the nearest Active Ride Shop location and get ready to immerse yourself in one of the best shops around.