30 YEARS

The Custom

Most copied. Most trusted. Bestselling.

One-board answer to all terrain.

30 YEARS

The Custom

Most copied. Most trusted. Bestselling.

One-board answer to all terrain.

"I remember riding the first Custom prototype and just being so amped on it. Ended up filming my entire part for TB4 on it."


-Dave Downing

500,000 Customs and counting.

That's not a snowboard. That's a movement.

The only board that never left the lineup.


11,000+ days of continuous refinement.


Every day, somewhere on earth, someone is on a Custom.

Hit Rewind on the Most Ridden Board Ever

From world records to tech breakthroughs, trace the roots of snowboarding's most iconic board. This is 30 years of history, and it's still being written.

RIDE THE REISSUE

1996 Look.

2026 Tech.

It's the 1996 Custom in every way that counts - shape, feel, and OG graphics - remastered with 30 years of R&D. The board that started it all, evolved for today's riders.

BEN FERGUSON'S 30th ANNIVERSARY CUSTOM

This One's Personal

30 years of tech. One raw, hand-drawn graphic from a rider who grew up on the Custom. From brain to board, Ben Ferguson's artistic touch keeps the board where it belongs—in the hands of the riders.

The Custom isn't just history. It's YOUR history. Drop a pic. Share a clip. Be part of the 30 year ride that's still going strong.

Ready to Ride the Legend?

Your Custom is waiting. Shop the Collection.

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