A creation of Selema Masekela and Zeb Powell, Culture Shifters brings together BIPOC (Black, Indigenous, and people of color) change-makers to build a community of riders that represents what we hope the future of snowboarding will look like—diverse, inclusive, and empowering.

ZEB POWELL

“I feel like the simplicity in the quote, ‘seeing is believing,’ is real. Seeing about 50 black people riding down the mountain together is pretty unreal.”

Event Visionary & Burton Team Rider

SELEMA MASEKELA

“Culture Shifters, for me, is one of the ways to grow and expand the landscape of what it looks like to be a snowboarder.”

Event Visionary & Member of the Burton Board of Directors

ASHLEY LAPORTE

“All of us have a right to the outdoors. Like that is a universal human right to feel safe and comfortable and find joy outside.”

Burton VP of Purpose & Impact

JACQUE QUINENE

“The last few days I’ve gotten to sit in a room and be one of many people of color. And that’s not something that I get to do in this sport very often.”

Director of Shred at EDGE Outdoors

GEORGE BURTON CARPENTER

“I think the ultimate goal of Culture Shifters is to not have to call it Culture Shifters. To create a future not just in our sport, but in the world where diversity is not only celebrated and encouraged but is just the norm.”

Burton Special Projects Coordinator

THANKS TO OUR SPONSORS

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