Don't miss out on our Last Sizes Sale. Shop now for your chance to save big!Shop Now

Don't miss out on our Last Sizes Sale. Shop now for your chance to save big!Shop Now

A DAY FOR JAKE LOGO

See you all next year on Saturday, March 15, 2025!

A DAY FOR JAKE LOGO

See you all next year on Saturday, March 15, 2025!

#RIDEONJAKE #RIDEONJAKE #RIDEONJAKE #RIDEONJAKE #RIDEONJAKE

GO HAVE AS MUCH FUN AS POSSIBLE

There's no better way to celebrate the legacy of Jake Burton Carpenter than joining us for a global day of snowboarding. If that's not an option, then hike, surf, skate, wax your board—whatever moves you!

JAKE'S STORY

GET TO

KNOW JAKE

Jake's dream, perseverance, and generosity were a gift to the world. Not only did he put his blood, sweat, tears, and joy into snowboarding, but also into building a dedicated community that will carry it forward. Most winters, he clocked at least 100 days on snow.

JAKE'S STORY

GET TO

KNOW JAKE

Jake's dream, perseverance, and generosity were a gift to the world. Not only did he put his blood, sweat, tears, and joy into snowboarding, but also into building a dedicated community that will carry it forward. Most winters, he clocked at least 100 days on snow.

A DAY FOR JAKE

"At Burton, we redefine traditions, turning the expected on its head. Our iconic use of the middle finger as a symbol reflects our resilience and pride as winter sports rebels. When Jake faced a life-threatening illness, the entire company gathered spontaneously for a group photo, expressing love and solidarity. The resulting 'We Fucking Love You Jake' image, displayed prominently in Jake's hospital room, became a source of inspiration for his recovery. This unconventional gesture encapsulates the love, mutual respect, and strength of community that define Burton Snowboards."

 

- Donna

A DAY FOR JAKE

"At Burton, we redefine traditions, turning the expected on its head. Our iconic use of the middle finger as a symbol reflects our resilience and pride as winter sports rebels. When Jake faced a life-threatening illness, the entire company gathered spontaneously for a group photo, expressing love and solidarity. The resulting 'We Fucking Love You Jake' image, displayed prominently in Jake's hospital room, became a source of inspiration for his recovery. This unconventional gesture encapsulates the love, mutual respect, and strength of community that define Burton Snowboards."

 

- Donna

#RIDEONJAKE

Share your ride with #RideOnJake on Instagram to get featured.

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