All the Way Up: The Seven | Burton Snowboards

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A person in a white tracksuit sits in the open sliding door of a cream-colored van, with a red and black snowboard leaning against the side of the van and gear placed on the ground outside.

A person in a white tracksuit sits in the open sliding door of a cream-colored van, with a red and black snowboard leaning against the side of the van and gear placed on the ground outside.

ALL THE WAY UP
 (1997-2007)

50 Years of Burton / 50 Years of Snowboarding

The 2000s turned all the way up. Riders progress to new heights while Burton pushes what’s possible through innovation, purpose, and women in leadership. Snowboarding becomes limitless.

Discover some of the moments, products, and people that helped shape the era.

1998

A child snowboarder in a blue and white racing jacket, black helmet, and black pants carries a colorful snowboard over a snowy slope, with spectators and event banners in the background.

Opening the Door

Burton introduces Learn To Ride, a new approach to teaching snowboarding that helps get people of all ages hooked on standing sideways.

Just a decade after fighting for access, Burton is helping resorts welcome new riders. Quite a turnaround for a sport once banished to the backhills.

Rider: Shaun White / Location: Stratton, Vermont / Photo: Jeff Curtes

2000

Black and white action shot of a snowboarder mid-jump above a rail on a snowy slope, with trees in the background and another person standing near the rail.

Beyond the Pro Model

The Se7en debuts in 2000, a twin-tipped freestyle deck that gives team riders a bigger hand in shaping the boards they ride.

A few years later, UnInc takes rider-driven even further, expanding that creative control to board design, graphics, advertising, and more.

Rider: Jeff Anderson / Location: Aspen, Colorado / Photo: Blotto

2002

A man wearing a dark brown and gray ski jacket with plaid panels, a yellow knit beanie, and ski goggles, standing against a wooden paneled wall.

Function Meets Flavor

Following Analog's progressive, rider-driven approach, Burton launches Ronin in 2002, challenging what snowboard outerwear could be.

Fits, fabrics, and features are open to experimentation. Performance is non-negotiable. Everything else is open to interpretation.

Rider: Mikey Rencz / 2005 Catalog shoot

2003

A woman stands in a large industrial workshop or factory interior, smiling and facing forward. She is wearing a white top with a black-and-white patterned sleeve, blue jeans, and black boots.

Women Get a Bigger Voice

At a Burton leadership meeting, Jake notices just three of 25 leaders are women. He asks Donna Carpenter to find out why.

Donna talks with female employees, uncovering barriers to advancement. Her work leads to the Women's Leadership Initiative in 2004.

Donna Carpenter / Location: Craig's Prototype Facility / Photo: Jesse Dawson

2005

A snowboarder or skier in mid-air performs a jump over a large snow ramp in a snowy mountain landscape under a cloudy sky.

Going the Distance

In 2005, Mads Jonsson sets a world record for the longest snowboard jump, stomping a massive 187-foot (57m) frontside 360 in Hemsedal, Norway.

He’s the only rider willing to hit the jump, landing a backside 180 before his monumental leap. A broken wrist ends his session, but the footage blows minds to this day.

Rider: Mads Jonsson / Location: Norwegian Airspace / Photo: Jeff Curtes

2007

Black and white photograph showing a crowd of people seated in what appears to be a bus or train, many wearing white balaclavas or face masks and light-colored protective suits.

The Fight for Access Continues

In 2007, Burton launches Poach for Freedom, a campaign challenging snowboard bans at the last four holdout resorts in North America.

Nearly 20 years later, three of those mountains still ban snowboarding. Progress isn't for everyone, apparently.

Location: Mad River Glen, Vermont / Photo: Aaron Blatt

1998

A child snowboarder in a blue and white racing jacket, black helmet, and black pants carries a colorful snowboard over a snowy slope, with spectators and event banners in the background.

Opening the Door

Burton introduces Learn To Ride, a new approach to teaching snowboarding that helps get people of all ages hooked on standing sideways.

Just a decade after fighting for access, Burton is helping resorts welcome new riders. Quite a turnaround for a sport once banished to the backhills.

Rider: Shaun White / Location: Stratton, Vermont / Photo: Jeff Curtes

2002

A man wearing a dark brown and gray ski jacket with plaid panels, a yellow knit beanie, and ski goggles, standing against a wooden paneled wall.

Function Meets Flavor

Following Analog's progressive, rider-driven approach, Burton launches Ronin in 2002, challenging what snowboard outerwear could be.

Fits, fabrics, and features are open to experimentation. Performance is non-negotiable. Everything else is open to interpretation.

Rider: Mikey Rencz / 2005 Catalog shoot

2005

A snowboarder or skier in mid-air performs a jump over a large snow ramp in a snowy mountain landscape under a cloudy sky.

Going the Distance

In 2005, Mads Jonsson sets a world record for the longest snowboard jump, stomping a massive 187-foot (57m) frontside 360 in Hemsedal, Norway.

He’s the only rider willing to hit the jump, landing a backside 180 before his monumental leap. A broken wrist ends his session, but the footage blows minds to this day.

Rider: Mads Jonsson / Location: Norwegian Airspace / Photo: Jeff Curtes

The 2000s turned all the way up. Riders progress to new heights while Burton pushes what’s possible through innovation, purpose, and women in leadership. Snowboarding becomes limitless.

Discover some of the moments, products, and people that helped shape the era.

2000

Black and white action shot of a snowboarder mid-jump above a rail on a snowy slope, with trees in the background and another person standing near the rail.

Beyond the Pro Model

The Se7en debuts in 2000, a twin-tipped freestyle deck that gives team riders a bigger hand in shaping the boards they ride.

A few years later, UnInc takes rider-driven even further, expanding that creative control to board design, graphics, advertising, and more.

Rider: Jeff Anderson / Location: Aspen, Colorado / Photo: Blotto

2003

A woman stands in a large industrial workshop or factory interior, smiling and facing forward. She is wearing a white top with a black-and-white patterned sleeve, blue jeans, and black boots.

Women Get a Bigger Voice

At a Burton leadership meeting, Jake notices just three of 25 leaders are women. He asks Donna Carpenter to find out why.

Donna talks with female employees, uncovering barriers to advancement. Her work leads to the Women's Leadership Initiative in 2004.

Donna Carpenter / Location: Craig's Prototype Facility / Photo: Jesse Dawson

2007

Black and white photograph showing a crowd of people seated in what appears to be a bus or train, many wearing white balaclavas or face masks and light-colored protective suits.

The Fight for Access Continues

In 2007, Burton launches Poach for Freedom, a campaign challenging snowboard bans at the last four holdout resorts in North America.

Nearly 20 years later, three of those mountains still ban snowboarding. Progress isn't for everyone, apparently.

Location: Mad River Glen, Vermont / Photo: Aaron Blatt

The 2000s Turned All the Way Up

THE 2000S TURNED ALL THE WAY UP

Ronin outerwear and the Se7en snowboard return for Drop 3, inspired by the era when anything felt possible.

The 2000s Turned All the Way Up

THE 2000S TURNED ALL THE WAY UP

Ronin outerwear and the Se7en snowboard return for Drop 3, inspired by the era when anything felt possible.

Blue, textured star-burst background

NO PERMISSION NEEDED

(2008-2017)

It’s a new era for women in snowboarding. Burton backs it with equal pay, products designed by women for women, and a lineage of badasses pushing the vision forward. It’s our future, and we define it.

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Find the 50th at a Shop Near You

Shop the limited 50 Years of Burton drops at your local Burton dealer.