Your California Privacy Rights

If you reside in California, you have the right to request and obtain a list of third parties, if any, to which your personal information (as defined by California law) has been disclosed for the third parties' direct marketing purposes during the immediately prior calendar year (e.g., requests made in 2020 will receive information about 2019 sharing activities, if any). California residents also have the right to opt out of having their personal information shared for direct marketing purposes. You may opt out or ask us one time each year if we have shared personal information with third parties for their direct marketing purposes.

To make a request or opt out, please contact us via the methods set forth on https://www.burton.com/us/en/contact-us, using "Shine the Light" as your subject line. Include your full name, e-mail address, phone number and postal address in your message, or you may contact us at the postal address below, and include the same information in your letter.

If you reside in California, you have the right to make the following requests with respect to your personal information:

  • Access - You have the right to request that we disclose to you the categories of personal information collected about you, the categories of sources from which the personal information is collected, the categories of personal information sold or disclosed, the business or commercial purpose for collecting and selling the personal information, the categories of third parties with whom we share the personal information, and the specific pieces of personal information collected about you over the past 12 months.
  • Deletion - You can request that we delete your personal information that we maintain about you, subject to certain exceptions.
  • Opt-out (Do Not Sell My Personal Information) - You can request to opt-out of the sale of your personal information to a third party. For purposes of this privacy policy, "sell" means the sale, rental, release, disclosure, dissemination, availability, transfer, or other oral, written, or electronic communication of your personal information to an outside party for monetary or other valuable consideration.
  • Right to be free from discrimination - You have the right not to be discriminated against for exercising these rights.

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. Employment-related information will not be included in fulfillment of your requests.

We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.

You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent identifies himself/herself/itself as an authorized agent and can show written permission from you to represent you. We may contact you directly to confirm that you have authorized the agent to act on your behalf and confirm your identity. You may exercise the above rights by calling our toll-free number at (800) 881-3138 or emailing us at info@burton.com.