From 80’s freestyle to backcountry mastery, Masanori Takeuchi’s lineage makes him Japan’s de facto snowboarding ambassador.
Born and raised in the building-burying winters of Nigata, Masanori “Masa” was on the scene when neon was king and food grabs the Holy Grail. Now his powder pilgrimages come easy, since he runs and guides his own snowcat tours. Fully committed to the mountain lifestyle, when Masa isn’t leading guests through Japan’s legendary tree runs, he’s busy helping perfect [ak] outerwear designs.
Hometown: Myoko, Niigata, Japan
Birthday: May 3, 1965