Hilfe und FAQ

2. Personal Information We Collect

Wir sammeln Informationen, die Sie uns zur Verfügung stellen, zu denen Sie uns Zugang gewähren oder die Sie in einem Vertrag oder in einer Verkaufstransaktion mit uns eingeben. Such information generally falls into the following categories:

• Contact information, including identifiers such as your name, e-mail, physical address and telephone number;
• Account information, such as your username and password, birthdate, order history and preferences when using our products or services and information we need to honor warranties for products you have purchased;
• Demographic information, such as your gender and your date of birth;
• Payment information, such as your credit card number, expiration date, card verification number, and billing address if you make a purchase.
• Commercial or transactions information, including records of products and services purchased, obtained, or considered, and your engagement with our site and services.
• Precise location information, including GPS information, activity and performance information;
• Social media information, including any profile information and contact lists (collected in limited circumstances); and
• Internet activity information, such as your IP address, browser type and language, operating system, cookie information (described below), web beacons (described below), pages visited on our site, referring and exit pages, and the dates and times of the visits.
• Information about your customer experience, including your responses to survey questions, reviews and other feedback you provide, and general information that customers provide about customers’ experiences. Our methods for collecting information about your experience may also collect information about your browser or device, but generally do not include identifying information such as your name and email address, unless you choose to provide it.
• Inferences about you and your interests and personal preferences (such as the sports and activities that may interest you.

We process your personal information on the basis that your personal information is required for us to provide the website, products and services to you under the relevant contract between us.

3. How We Collect Personal Information

We collect and obtain personal information:

• From you. We collect personal information that you provide to us when you sign up for an account, contact us, make a purchase, enter a sweepstakes or contest, or apply for a job with us.
• From your device, including through:
  • Cookies. Durch die Verwendung von „Cookies“ erfassen wir automatisch Informationen. Cookies sind kleine, von einer Website auf Ihrer Festplatte gespeicherte Dateien. Cookies helfen uns unter anderem dabei, unsere Website und Ihre Erfahrung zu verbessern. Durch die Verwendung von Cookies sehen wir, welche Bereiche und Funktionen beliebt sind, und können wir die Besuche auf unserer Website zählen. In certain jurisdictions, you may be asked to consent to any cookies that are not deemed “necessary” to the operation of our website. In that case, when you click "Accept" on our consent request, you agree to the placement of cookies on your browser by us, our analytics and service providers, and marketing partners. If you do not click "Accept", then we will remember your opt-out preference. Sie können jederzeit Ihre Einstellungen ändern oder Ihre Zustimmung widerrufen. Viele Webbrowser sind so eingestellt, dass sie Cookies standardmäßig akzeptieren. Wherever you are located, y you can usually choose to set your browser to remove cookies and to reject cookies from our site. Wenn Sie Ihren Browser darauf einstellen, Cookies nicht zu akzeptieren oder wenn Sie Cookies ablehnen, kann dies Auswirkungen auf bestimmte Funktionen oder Services auf unserer Website haben.
  • Web Beacons. Wir sammeln Informationen mithilfe von Web Beacons. Web beacons, or "gifs," are electronic images that are used on our site or in our e-mails. Wir verwenden Web-Beacons, um Cookies zu liefern, Besuche zu zählen, die Nutzung und Wirksamkeit von Kampagnen zu erfassen und zu erkennen, ob eine E-Mail geöffnet wurde und Aktionen hervorgerufen hat. If you do not wish for us to track emails we send you, some e-mail services allow you to adjust your display to turn off HTML or images which may disable tracking, or you may unsubscribe from our marketing e-mails via contacting Burton's Rider Services or clicking "unsubscribe" in any marketing email.
• From other third parties. A number of our suppliers also set cookies, web beacons, pixels, tags, and scripts on your browser or device on our behalf when you visit our site in order to deliver the services they are providing, analyze trends and site performance, administer the site, track users' movements and behavior around the site, measure advertising effectiveness, and prevent fraud. Dies bedeutet, dass Sie beim Besuch unserer Website Cookies von Websites oder Domains von Drittanbietern erhalten. Wir erhalten Berichte auf Basis der von diesen Unternehmen verwendeten Technologien auf individueller und aggregierter Grundlage. In addition, we may receive your information from third-party shopping services. We use that information only to fulfill orders.

In the U.S., you can opt out of third-party tracking on our website or others for online behavioral advertising by visiting the Digital Advertising Alliance’s (DAA's) Consumer Choice page at http://www.aboutads.info/choices/ or the Network Advertising Initiative's page at http://www.networkadvertising.org/choices/. In Europe, you can make choices about whether to allow tracking when you first visit our site and are asked to accept cookies and other trackers.

In some U.S. states, you may choose not to have your personal information sold, shared, or disclosed through cookies or otherwise. See “Your U.S. State Privacy Rights” for more details on how you can make these choices in California and certain other states.

4. How We Use Your Personal Information

Except as set forth below in this section, we will keep all personal information collected from you, including personal information collected on burton.com, confidential. We will use the collected personal information for the following legitimate purposes:

• Zur bereitstellung von dienstleistungen und zustellung der von ihnen angeforderten produkte. For this purpose, we typically collect contact information, account information, payment information, commercial or transactions information, location information, and internet activity information.
• Verbesserung oder anpassung ihrer einkaufserfahrung bei uns. For this purpose, we typically use account information, demographic information, and internet activity information.
• To better understand how users access and use our site, both on an aggregated and individualized basis. For this purpose, we typically use all categories of personal information that we collect.
• To evaluate our site and our offerings to you as a visitor. For this purpose, we typically use internet activity information.
• To respond to user preferences. For this purpose, we typically use account information, contact information, and internet activity information.
• For research and analytical purposes. For this purpose, we typically use all categories of information that we collect.
• To send you marketing notices including promotions of our products and services. For this purpose, we typically use contact information, demographic information, and location information.

We use sensitive personal information only for the purposes permitted under California law or regulations.

5. Disclosure of Personal Information

We disclose your personal information as described below:

• Authorized service providers. We employ other companies to perform functions on our behalf. These other companies help us by fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, analyzing traffic on our websites, providing marketing assistance, providing surveys about our products and services, providing search results and links (including paid listings and links), processing credit card payments, assessing risk, automating decisions, and preventing fraud, and providing customer service. Diese Unternehmen haben nur soweit Zugriff auf Ihre Informationen, wie zur Erfüllung ihrer Funktionen erforderlich, aber es ist ihnen nicht gestattet, Ihre Informationen zu anderen Zwecken zu nutzen. We disclose account information, payment information, and commercial information to these service providers. We may also disclose information about your customer experience with service providers who help us work to improve your experience. We may provide location information and Internet activity information to service providers in certain circumstances.
• Advertising platforms and social networks. We disclose information to companies that help us with our advertising and marketing efforts, including advertising platforms and social networks. For example, we disclose Internet activity data and email addresses or other contact information to advertising platforms and social networks when we advertise through their platforms.
• Data partners. In the United States, we participate in cooperative data sharing programs for marketing purposes, where participants provide customer contact information for U.S. customers and commercial/transactions information to the program vendor. We provide account information and Internet activity information to these data partners. This disclosure of information allows participants to identify and segment persons who may be interested in the participants' products and services in order to target such persons with relevant marketing. In connection with our participation in these programs, we disclose U.S. customers' names, physical addresses, aggregate transaction information, and purchase history information to other companies for their marketing purposes. (We do not generally disclose names and addresses to social networks.) If you are a U.S. customer and you do not wish to have your name, physical address, transaction or purchase history information disclosed or used through these cooperative programs, you may choose to not participate and can let us know by contacting us via the methods set forth on https://www.burton.com/us/en/contact-us.
• Burton companies. We disclose your information to our affiliate companies in order to perform our contract with you, including the provision of our products and services. We disclose all categories of information freely to our affiliated companies.
• Law enforcement agencies, governmental authorities or regulators. We release account and other personal information when we believe release is appropriate to comply with the law, enforce or apply our conditions of use and other agreements, or protect the rights, property, or safety of burton.com, our users, or others. Typically, government authorities request account information, but we disclose any information required by valid legal process.
• Credit reference and fraud prevention agencies. We exchange information with other companies and organizations for fraud protection and credit risk reduction. We disclose account information, including payment information and sometimes Internet activity information to these companies.
• Organizations in connection with a business transfer. We will release information if we are acquired by or merged with another company, or if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding.

Ansonsten bewahren wir die Informationen, die wir über Sie gespeichert haben, so lange auf, wie wir es für notwendig erachten, um Ihnen die Produkte, Informationen und Dienstleistungen bereitzustellen, die Sie angefordert haben, oder so lange die Verwendung für geschäftliche Zwecke angemessen ist, sofern Sie uns nicht mitteilen, dass Sie wünschen, dass wir die Aufbewahrung der Informationen beenden. Wir bewahren Informationen zum Nutzerverhalten, die durch Google Analytics erhoben werden, für 50 Monate auf und löschen diese Informationen am Ende dieses Zeitraums.

6. Google Analytics

Burton.com nutzt das Tool Google Analytics zur Analyse von Websites, sowie weitere Funktionen von Google Analytics, einschließlich Remarketing und Zielgruppenermittlung. For more information about Google Analytics and these features, go to http://www.google.com/policies/privacy/partners ("How Google uses data when you use our partners' sites or apps"). Website users who don't want their data collected and disclosed to Google Analytics can install the Google Analytics opt-out browser add-on. Um Google Analytics abzubestellen, gehen Sie zu https://tools.google.com/dlpage/gaoptout.

7. Schutz der Privatsphäre von Kindern

We do not solicit or knowingly collect any personal information from children under the age of 18, and do not knowingly sell or share the personal information of anyone under the age of 16. This website is intended for users over the age of 18.. If you believe that a child under 13 may have provided personal information to us, please contact us at support.na@burton.com

8. Your Rights and Choices

We collect and process your personal information on the basis that your personal information is required for us to provide the website, and any products and services you request or for the legitimate purposes set out in this Policy. In accordance with applicable law, you may have the right to request that we:

• Ihnen Informationen darüber bereitstellen, wie wir Ihre persönlichen Daten nutzen;
• Ihnen Zugang zu den persönlichen Daten gewähren, die wir in unserem System speichern, und Ihnen eine Kopie dieser Informationen bereitzustellen;
• Ihre Informationen in unseren Dateien aktualisieren, korrigieren oder löschen;
• stop using, and require that third parties stop using, some or all of your personal information for certain purposes, even if you continue to use our site or services; and
• die Kontaktaufnahme zu Ihnen einzustellen.

If you would like to make a request, you can send us an email at support.na@burton.com or contact us by mail at: The Burton Corporation, 180 Queen City Park Road, Burlington, VT 05401, z. Hd: General Counsel.

Wenn Sie sich innerhalb der EU befinden, haben Sie zusätzlich das Recht, bei Ihrer lokalen Aufsichtsbehörde für Datenschutz eine Beschwerde über die Nutzung Ihrer persönlichen Daten zu erheben.

9. Important Information for U.S. Residents

If you are resident of certain states in the U.S., you may have additional choices and rights regarding your personal information. Some of these choices and rights vary based on where you live. For additional information about your choices and rights under certain U.S. state privacy laws, please visit this link.

10. Informationen für internationale Nutzer

Unsere digitalen Abläufe werden zur Gänze oder teilweise in den USA durchgeführt, was bedeutet, dass Ihre Informationen aus Ihrer Region übermittelt und in die USA übermittelt, dort verarbeitet und gespeichert werden. Ebenso werden die Informationen zu Zahlungsbearbeitungs-, Lager- und Versandzwecke in Erfüllung unserer vertraglichen Vereinbarung mit regionalen Bearbeitungs-, Lager- und Versandunternehmen aus den USA in Ihre Region übermittelt. Regardless of where you live, you understand and agree that when you provide data to us for us to process in accordance with our legitimate interests or to fulfill an agreement with you (for example when you make a purchase) your data will be transferred, processed and stored in the United States, and you will allow Burton to use and collect your personal information in accordance with this Privacy Policy. When another company transfers your data to the U.S., we agree to protect your data as required under the EU General Data Protection Regulation.

11. Wie sicher sind meine persönlichen Daten?

Wir haben in Übereinstimmung mit der Branchenpraxis und den geltenden Gesetzen wirtschaftlich angemessene Vorkehrungen getroffen, um die Informationen, die wir erfassen, vor Verlust, Missbrauch und unbefugtem Zugriff, Offenlegung, Veränderung und Löschung zu schützen. Bitte beachten Sie, dass es trotz unserer besten Bemühungen keine Sicherheitsmaßnahmen gibt, die 100 % Sicherheit garantieren können. Obwohl wir uns bemühen, Ihre persönlichen Daten zu schützen, können und werden wir die Sicherheit der Daten, die Sie auf oder über die Website übertragen, nicht garantieren, und Sie übermitteln die Daten auf eigene Verantwortung.

Sie sollten Vorkehrungen treffen, um sich vor unberechtigtem Zugriff auf Ihr Passwort, Ihr Handy und Ihren Computer zu schützen, unter anderem, indem Sie sich nach der Nutzung eines fremden Computers abmelden, ein sicheres Passwort verwenden, das niemand anders kennt oder einfach erraten kann, und Ihre Anmeldedaten und Ihr Passwort für sich behalten. Wir sind nicht für verlorene, gestohlene oder gefährdete Passwörter oder für Aktivitäten in Ihrem Kundenkonto verantwortlich, die durch nicht autorisierte Passwort-Aktivitäten verursacht wurden, mit Ausnahme jener Fälle, in denen dies nach den geltenden Gesetzen vorgesehen ist.

12. Questions/Contact Us

If you have questions about the guidelines described in this Privacy Policy, please email us directly at support.na@burton.com.