We've teamed up with our community members around the globe to make outerwear that keeps up with their lifestyles on or off the mountain.
“I felt our feedback was actually made into reality.”
–Aki Onodera (Burton Customer)
A lot of people are looking for technical features but also style - seeing all those boxes checked, it’s really nice.”
–Kat Van Vlack (Burton Customer)
It’s All in the Details
Our insights study proved that women want outerwear that’s packed full of technical features. We built the Balsam Jacket with GORE-TEX materials, a street-smart asymmetrical zipper, Living Lining® climate control, and so much more.
“At Burton, we have always listened to our community to help drive the development of our products. The Women’s GORE-TEX Balsam Jacket is no exception.”
-Brinkley Schmidt (Product Line Merchant)
The Story Behind the Balsam Jacket
We created the Women’s GORE-TEX Balsam Jacket after a global insight study that included in-person interviews with female riders.
"Connecting with our customers globally is the only way to create truly outstanding product. We want what we do to be the best it could possibly be for our consumers and the way to do that is to do this type of insights research and have this level of deep listening as an organization."
-Rachael Gorab (Senior Customer Insights Manager)
Fine-Tuned by Product Experts
We took our learnings back to the product teams in Burlington, Vermont and got right to work. The outcome: A do-it-all GORE-TEX packed with features for any cold day on or off the hill.
Now, We Want to Hear From You.
Click the link below to submit your feedback and help us shape the next burton product.
Complete the Look
Gear inspired by feedback and insights from rad women in our community