ACQUISITION, PROCESSING AND UTILISATION OF PERSONAL DATA
1.1 - You can visit our website without submitting any information about yourself. We simply save access data to analyse and improve our offers and do not permit any connection to your person.
1.2 - Personal data is only collected if you voluntarily provide us with it, while opening a customer account or registering for our newsletter.
1.3 - With resepct to ordering online we use the personal details you’ve shared with us to complete your order. As a customer, your information is used for contract-completion and, if you allow it, our own advertisement purposes.
1.4 - When you separately sign up for our newsletter, your email will be used for our own advertisement purposes until you opt out of the newsletter. You can opt out at any time without charge (not taking into account internet provision costs) by clicking “unsubscribe” at the end of any newsletter.
DISTRIBUTION
2.1 - Your personal data will be transferred to the relevant delivery organization, as far as this is necessary for the delivery process. In order to complete payments, we pass on your payment details to the relevant banking institution.
RIGHT TO INFORMATION
3.1 - You have the right to gratuitous information (per e-mail) regarding your personal and saved data, as well as the right to correct, inhibit, cancel or revoke any granted permissions.
DATA PROTECTION OF PAYMENTS AND ONLINE ORDERS
4.1 - During the ordering process, your personal information is encoded via “Secure Socket Layer” (SSL) and transferred through the Internet (excluding address transfer within newsletter subscriptions). We use a highly secure 128-Bit encoding system.
Credit card details are not saved, but directly received and processed by our payment provider 'Adyen' and our fraud/id security provider ‘Riskified’. No payment or order made on Burton.com is subjected to a credit check or scoring system unless you are explicitly informed of this during checkout when selecting the payment method. Burton.com operates on the Demandware platform and is 100% PCI Compliant, this means that at no point during the order process or post order process are credit card details or bank account numbers saved or held by Burton.com.
We use both technical and organizational measures to secure our website and systems against data loss, destruction, access, manipulation or distribution by unauthorized persons. Access to your customer account is only possible by entering your personal password. Please keep your login details confidential at all times and always close your browser window once you have finished communicating with us, especially if you are using a shared computer.
CHILDRENS DATA PROTECTION
5.1 - Children Under the Age of 13, Read This: Burton is committed to protecting the online privacy of children. In accordance with the Children's Online Privacy Protection Act, we will not knowingly collect any information from children under the age of 13. Burton.com does not sell products for purchase by children. We sell children's products for purchase by adults. Sorry kids, but if you are under 13, you cannot request a Catalog from us.
5.2 - Children Under the Age of 18, Read This: Sorry kids, but if you are under 18, you may shop at burton.com only with the involvement of a parent or guardian.
EMAIL ADVERTISEMENTS
6.1 - As an existing customer, or by separate registration for our newsletter, your e-mail address will be used for our own advertising purposes until you unsubscribe from the newsletter. You can unsubscribe at any time by clicking on the “Unsubscribe” link at the end of a newsletter, with no additional charge to the base tariffs of your Internet provider. As an existing customer, we will regularly send you carefully selected offers on related products from our online shop by e-mail. Your e-mail will not be given to other organizations. You can object to the use of your e-mail address for advertising purposes at any time by a simple unformatted e-mail, without incurring any additional costs to those of your Internet service provider.
USE OF COOKIES
7.1 - We use cookies on our site in order to enhance the attractiveness of our website and enable the use of specific functions. These cookies are simple text files saved to your computer. They help to identify a user’s surf-behaviour and thereby allow parts of the website to tailor specific information to the interests of the user. Most of the cookies we use will be deleted from your hard drive after you have ended your browser session (i.e. session cookies). Other cookies remain on your computer and allow us to recognize your computer when you next visit (i.e. permanent cookies). These cookies remember information so you do not need to re-enter information in forms. Our partner organizations are not authorized to gain, edit or use personal data through the use of cookies on our website.
Further information about the types of cookies that may be used on this website is set out below
Strictly necessary cookies: These are cookies that are essential to the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or use a shopping basket.
Analytical/performance cookies: These cookies allow us to recognise and count the number of visitors to our website and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. You can see more informtion about the cookies Google uses to help us improve the site in Section 9.1.
Functionality cookies: These cookies are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Please note that certain cookies may be set the moment you start visiting this website. You can choose to manage the cookies we use on this website through your browser settings at any time. However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our site.
For more information about how to change your browser settings, and about cookies in general, you can visit www.allaboutcookies.org.
All cookies on Burton.com will expire after a maximum of 2 years.
FACEBOOK SOCIAL PLUGINS
8.1 - This website uses so-called Social Plugins (“Plugins”) by the social network Facebook, which is run by the Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The Plugins are identifiable by a Facebook logo or the additional phrase “Social Plugin by Facebook” or “Facebook Social Plugin”.
An overview of the Facebook Plugins and how to recognize them is available here.
When you open up a page on our website that contains such a plugin, your browser will create a direct connection with the Facebook servers. The contents of the plugin will be transferred directly to your browser and incorporated into the website you are viewing.
By using these plugins, Facebook receives notice that your browser has initiated the relevant page on our website, even if you do not own a Facebook account or are not currently logged in to your Facebook account. This information (including your IP address) is transferred straight from your browser to a Facebook server in the USA and saved there.
When you are logged into Facebook, Facebook can directly assign your visit to our website to your Facebook account. When you interact with these plugins, for example by clicking on a “like” button or by submitting a comment, this information is also directly transferred to a Facebook server and saved there. This information is then also automatically published on Facebook and displayed to your Facebook friends.
Facebook can use this information for advertising purposes, market research and to tailor the appearance of Facebook pages to a specific user. To do this, Facebook creates profiles for usage, interests and connections. For example, this could be used to rate the usage of our website on account of Facebook adverts, to notify other Facebook users of your actions on our website and for other services that are associated with the use of Facebook.
If you would not like Facebook to associate the data collected from your visit to our website with your Facebook account, you need to log out of Facebook before visiting our website.
For the purpose and scope of data usage and further processing and use of information by Facebook, as well as your relevant rights and privacy & security options, please refer to Facebook’s privacy policy.
GOOGLE ANALYTICS
9.1 - Burton.com uses a tool called Google Analytics Demographics and Interest Reporting and may also make use of other Google Analytics for Display Advertising tools, including Remarketing, Google Display Network Impression Reporting and/or the DoubleClick Campaign Manager integration. We are required by Google to disclose the following information to you in our Privacy Policy in connection with our use of any Google Analytics for Display Advertising tools:
- You may opt out of Google Analytics for Display Advertising by using the Google Ads Settings page.
- You may also prevent your data from being collected and used by Google Analytics by opting out through the use of the Google Analytics Opt-out Browser Add-on.
- If Burton.com makes use of the Google Analytics for Display Advertising Remarketing feature, Burton will use such Remarketing feature to advertise online, and third party vendors, including Google, may show Burton ads on sites across the Internet.
- Burton and third party vendors, including Google, may use first-party cookies (such as the Google Analytics cookies) and third party cookies (such as the DoubleClick cookie) together to (a) inform, optimize and serve ads based on a user’s past visits to Burton.com, and/or (b) report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to Burton.com.
Google Analytics collects only the IP address assigned to you on the date you visit Burton.com, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Data from Google Analytics Demographics and Interest Reporting may be utilized by Burton to help recognize and understand user preferences, to make improvements to Burton.com, to choose content and advertising to display to you, and for other business purposes that will allow Burton to better serve you.
- Google Anlaytics uses cookies to enable its service and thus allow Burton.com to offer you a bter expericence and service. These cookies are detailed below.
| Cookie Name | Default Expiration Time | Description |
|---|---|---|
| _ _utma | 2 years from set/update | Used to distinguish users and sessions. The cookie is created,when the javascript library executes and no existing,__utma cookies exists. The cookie is updated every time data is,sent to Google Analytics. |
| _ _utmt | 10 minutes | Used to throttle request rate. |
| _ _utmb | 30 mins from set/update | Used to determine new sessions/visits. The cookie is created,when the javascript library executes and no existing,__utmb cookies exists. The cookie is updated every time data is,sent to Google Analytics. |
| _ _utmc | End of browser session | Not used in ga.js. Set for interoperability with urchin.js.,Historically, this cookie operated in conjunction,with the __utmb cookie to determine whether,the user was in a new session/visit. |
| _ _utmz | 6 months from set/update | Stores the traffic source or campaign that explains how,the user reached your site. The cookie is created,when the javascript library executes and is updated every,time data is sent to Google Analytics. |
| _ _utmv | 2 years from set/update | Used to store visitor-level custom variable data.,This cookie is created when a developer uses the,_setCustomVar method with,a visitor level custom variable. This cookie was,also used for the deprecated _setVar,method. The cookie is updated every time data is,sent to Google Analytics. |
LINKS TO OTHER WEBSITES
10.1 - On our website, you will also find links to other websites. We specifically do not hold any kind of liability for the accuracy, completeness, legality, objectivity and timeliness of the contents of these websites.
PRIVACY AND TELL A FRIEND
11.1 - When you use a tell-a-friend form on the site, we ask for the friend's name and email address. We will use this information to automatically send the specified email message to the friend. We will not use this information to contact the friend in the future. We will retain the information you provide for tracking purposes. If someone notified through tell a friend wishes to have their information removed from our database they can contact us at ecom@burton.at
Updated 27.07.2015