09.22.11 / RED Gets Ready for Winter with New 2012 Helmets & Website

BURLINGTON, VT (September 22, 2011) With summer winding down and the first hints of snow starting to fall in some lucky locations, the snowboarding season is definitely getting closer. In anticipation of winter, RED is more ready than ever before with a recently updated site at www.redprotection.com and a new line of helmets arriving in local shops now.

The 2012 RED line features 15 different helmet styles for men, women and kids, including three brand new models: the Force, Drift and HI-FI helmet featuring MIPS™. Thanks to its high-tech DRYRIDE Ultrawick ™ lining, the all new Force helmet has next-level venting, making it the top choice of RED team rider Ryland Bell for his hiking and freeriding exploits. For women riders, RED introduces the Drift. Backed by RED team rider Annie Boulanger, the all new 2012 Drift helmet packs women’s-specific performance and comfort into one stylish package. And also new for 2012, RED offers a version of the popular HI-FI helmet that features the unique MIPS™ technology, which was developed to reduce brain injuries by imitating the brain’s low-friction layer.

In addition to these new products, RED is also introducing a new collaboration between RED and the goggle brand anon called a2 = anon alignment. a2 is a special collection of team endorsed RED helmets and anon goggle combinations that have been paired together for optimal style, fit and airflow ventilation.

To view the entire 2012 RED product line, head over to www.redprotection.com, where users can check out in-depth product details and an all-new RED team section that features videos, bios, Q&As, photos and the playlists that RED pro riders listen to in their helmets.

To learn more about RED, be sure to visit www.redprotection.com and check out this short RED 2012 video at http://youtu.be/_pzgJaDlvGI