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10.06.11 / Anon Optics Introduces New Goggles & Digital Tools for 2012

BURLINGTON, VT (October 6, 2011) For over ten years, anon optics has created progressive goggle styles that give snowboarders a clear perspective of the mountain. Now for winter 2012, anon is pleased to expand its collection to include two brand new goggle sizes/styles: the large-framed Comrade and the youth-specific Tracker.

First up is the Comrade, which features the largest profile frame in the line. With a frame height of 101 mm, the Comrade provides a huge viewing area, making it easier to see it all and send it into orbit. In addition to its large size, the Comrade’s Spherical Lens mimics the curvature of the human eye for superior optics in all directions. Available in 23 different frame color and lens tint styles, the Comrade is the top choice of anon pro riders like Bode Merrill, Johnnie Paxson and Nic Sauve.

While the new Comrade is the largest frame in the anon line, the all new youth-specific Tracker goggle is the smallest. With a frame height of 83mm, the Tracker is an ideal goggle style for kids. Lightweight and durable, the Tracker also features full perimeter channel venting for clear, fog-free vision in every condition. Kid-friendly colorways like ‘Rasta’, ‘Guts N Glory’, ‘Cupcake’ and ‘Wild Rumpus’ give groms plenty of options when it comes to choosing their favorite Tracker style.

To showcase the entire 2012 anon goggle line, the brand created two new digital tools: the re-designed anonoptics.com (live now) and an updated version of the anon app (coming this fall). The new anon website features more video content and product discovery tools than ever before, giving users a super dynamic way to explore the brand’s diverse goggle line. Anonoptics.com also offers an exciting new feature called ‘Color Bomb’, which lets users sort goggle styles by color. The new Color Bomb feature will also be available on anon’s updated iPhone app called ‘Look Better, See Better’, which was announced this week and will be available later this fall.

Also updated on the re-designed website is anon’s exclusive Lens Visualizer tool, which now features new video content so riders can watch point-of-view footage of someone riding powder, pipe or park through different anon goggle lens tints. This first-of-its-kind interactive tool is only available from anon and allows users to virtually experience what the mountain looks like through different goggle lenses.

To check out the entire 2012 anon line, head to www.anonoptics.com where users can get to know the product, the team, and download the current anon app for iPhone and iPad users. Also be sure to check out the anon video at: http://www.youtube.com/watch?v=6kxhzMC_DRc