10.10.13 / Burton Welcomes Winter with a Series of In-Store 2014 Launch Events at Local Snowboard Shops

BURLINGTON, VT (October 10, 2013) With snow storms hitting the Northwest and riders already getting in their first turns, Burton invites everyone to come celebrate the start of the winter season this weekend with special in-store events at local shops around North America.

It all starts on October 12th in the US and on October 19th in Canada, when multiple Burton retailers will host winter launch events for the local snowboard community. Highlights of the events will include a first look at the new 2014 Burton winter line, free food, snacks, gifts with purchase, video screenings and more. And to add to the hype, Burton pro riders Kelly Clark, Kimmy Fasani, Arielle Gold, Cilka Sadar, Enni Rukajarvi, Ethan Deiss, Jussi Oksanen, Zak Hale, Mark Sollors, Mikey Rencz and more will drop by select stores throughout North America. In addition to all this, participating shops will host screenings of the first three episodes from Burton’s new, four-part web video series, Burton Presents – [Snowboarding].

And there’s more. At the launch events this month, riders who attend can get their hands on two amazing gifts with purchase. This first is a free pair of gloves when you buy a new 2014 Burton outerwear jacket and pant. And secondly, if you drop in on a complete hardgoods set-up (boards, boots and bindings) during a participating shop event, you’ll get a complimentary pair of anon. goggles. And since everyone loves giveaways, participating stores will also feature a ‘Roll the Dice and Win’ game, where riders can test their luck for the chance to win all kinds of free stuff.

Don’t miss out on your local shop’s Burton event this month. Check out a complete shop list at www.burton.com/welcometowinter, and stay tuned for more details about all things Burton 2014 with hashtag #BurtonWTW.

2014 Burton Winter Launch Events: US Participating Shop List

Dealer Name                                                               Location

Ski Barn                                                                        Wayne, NJ

Ski Bum                                                                       Glen Mills, PA

CO Ski & Golf                                                               Aurora, CO

Satellite                                                                        Boulder, CO

Burton at Vail Lionshead                                              Vail, CO

Salty Peaks                                                                 Salt Lake City, UT

Al’s Sporting Goods                                                     Logan, UT

Wind Waves Wheels                                                    Grand Rapids, MI

Texas Ski Ranch                                                          New Braunfels, TX

Santa Rosa Ski and Sport                                            Santa Rosa, CA

Snowboard Connection                                               Seattle, WA

US Outdoor                                                                 Portland, OR

Val Surf                                                                        Valley Village, CA

Darkside                                                                      Killington, VT

Burton at Stratton                                                        Stratton Mountain, VT

Backwoods                                                                  Auburn, ME

Summit Twin Cities                                                       Lake Elmo, MN

Windward Boardshop                                                  Chicago, IL

*Ski Pro (on 10/19)                                                       Mesa, AZ

*Ski & Tennis Station: The Boardroom (10/19)              Winston-Salem, NC

**Surfside Sports (11/2)                                                Costa Mesa, CA

***Burton at Northstar (11/29)                                       Truckee, CA

2014 Burton Winter Launch Events: Canada Participating Shop List

Ballistic                                                                         St John’s, NL

Fathom                                                                        Collingwood, ON

Alternative                                                                   Rimouski, QC

Illusion                                                                        Sherbrooke, QC

Burton Tremblant                                                       Mont Tremblant, QC

Easy Rider                                                                 Edmonton, AB

The Source                                                               Calgary, AB

Ski Cellar                                                                  Calgary, AB

Unlimited                                                                  Banff, AB

Outtabounds                                                            Saskatoon, SK

The Boardroom                                                        North Vancouver, BC