08.09.13 / Burton Announces 2nd Annual High Fives Snowboarding Competition Presented by MINI in New Zealand

Burlington, VT (August 9, 2013) Burton Snowboards announced today that the second annual 2013 Burton High Fives presented by MINI snowboard competition will take place at Cardrona Alpine Resort in Wanaka, New Zealand from September 8th – 13th. The six-day invitational marks the start of Burton’s Winter 2014 Global Event Series and is a key stop for Olympic hopefuls on the road to Sochi.

This year’s unique competition brings together 60 of the world’s top snowboarders for halfpipe and slopestyle contests, along with Kiwi-inspired, adventure-filled off-snow team challenges. Here’s a quick look at this year’s schedule in New Zealand:

Date                                                    Event

Sunday, September 8th                       MINI Snow Drive Challenge

Monday, September 9th                       Off-Snow Team Challenges

Thursday, September 12th                  Slopestyle Finals

Friday, September 13th                        Halfpipe Finals

To kick things off, on Sunday, September 8th, High Fives competitors will participate in the MINI Snow Drive Challenge, a speed, style and skill-focused challenge where riders will drive MINI Countryman ALL4 vehicles in snow and on ice. On Monday, September 9th, riders will be divided into 12 teams to compete in adrenaline-packed, off-snow challenges in the adventure capital of the world. New this year is a New Zealand-inspired farming event with exotic wildlife and other top-secret Kiwi thrill sports that will be more exciting than ever.

Next up, classic snowboarding events will take center stage with riders competing in world-class slopestyle and halfpipe competitions from September 12th – 13th.  The top three men and women from each discipline, along with the best overall team of riders from the on and off-snow events, will take home a piece of the $80,000 USD prize purse. More info on how to vote for your favorite team will be available soon.

The best way to experience this incredible event is in person, and there are two great ways to win a trip down under. Check out MINI’s epic High Fives Adventure and enter here to win an adrenaline-filled trip for you and a friend. And don’t forget to check out the aspiring photographers here who entered for the chance to join Nokia’s official photography team on their road trip to New Zealand. A big thanks to MINI and Nokia for their support of the second annual High Fives event.

For more information about the 2013 Burton High Fives, including a comprehensive run down on format and schedule, as well as daily highlight videos showcasing on and off-snow events, follow the hashtag #BurtonHighFives and head to www.Burton.com/HighFives.  And stay tuned for plenty of exciting news to come about confirmed riders and the live webcast schedule.

Media Contact:

Melody Ann Pfeiffer, melodyp@burton.com, (802) 651-0364

About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia and California. For more information, visit www.burton.com. Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard.

About MINI

MINI is involved in action sports around the world through cooperation’s and sponsoring activities. As a partner of trend-conscious sports, MINI supports young and creative sportspeople and, in so doing, promotes the development of their sport. MINI has been the official presenting partner for the Burton Global Event Series since 2011. For more information, visit www.MINI.com.

About Nokia

Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.

About Cardrona Alpine Resort

Cardrona is a relaxed and friendly Ski Area that has been putting smiles on skiers and snowboarders for 35 years.  Explore it all – wide open beginner trails, pristine groomers, fun freeride terrain and world-class parks and pipes. Whatever your level we’ve got the snow for you! For more information, go to www.Cardrona.com.