03.13.13 / Different Season, Same Spirit – Burton Unveils Fresh 2013 Spring/Summer Collection
BURLINGTON, VT (March 13, 2013) Today, Burton brings on spring with a breakthrough 2013 Spring/Summer apparel and bags collection that captures the spirit of snowboarding in styles for hot days and long nights. Available now in select stores and online, Burton’s new 2013 Spring/Summer line features everything to get your spring fever on, like woven tops, tanks, chino pants, shorts, casual dresses, technical apparel, accessories, packs, travel bags and more.
“If our 2013 Spring/Summer look book is any indication, Burton’s new collection of apparel and bags are ideal for that spring-break, ‘throw caution to the wind’ attitude that the warm weather brings out in all of us,” said Greg Dacyshyn, Chief Creative Officer at Burton Snowboards. “One look at our riders wearing styles like the Greenville Jacket, the Birdie Jacket and the Tully Dress, and you’ll see the new collection represents who we are both on and off the mountain.”
The new line celebrates the spirit of snowboarders in a different season, with playful clothes and transitional outerwear designed for good times in rain or shine. Lightweight, quick-drying jackets like the men’s Swift Jacket in Cardinal Tartan Plaid and the women’s Anthem Jacket in Navajo Print are ideal for late-night spring antics. And men’s and women’s lightweight flannels, hoodies, crews, tees, tanks, shorts, chinos and denim pieces are perfect for any adventures the long days and warm nights inspire. Also new for Spring/Summer 2013, select Burton tech apparel styles have been enhanced with Dryride Mist-Defy, a water-repellent, quick-drying and moisture wicking technology that performs while maintaining the soft, comfortable benefits of cotton.
“It’s cool that the riders are super involved in every product Burton makes, and the new Spring/Summer line definitely shows that,” said Burton pro rider Mikkel Bang. “The entire line is rad – the styles are perfect for hanging, traveling and everything in between. Two of my favorites are the Ravine Full Zip Hoodie and Polo shirt – check those out for sure.”
For Spring/Summer 2013, Burton also offers one of the finest collections of travel bags and packs on the planet, all backed by Burton’s Lifetime Warranty. Built to complement any transient lifestyle, stand-out styles include the vintage-inspired Tinder Pack, a new line of women’s lifestyle bags in Phoenix Stripe and travel bags in fresh prints like Navajo. Warm-weather favorites like the Lil’ Buddy double as coolers and have built-in, weather-resistant stereo systems. The 2013 bag collection also includes tour kits, photo bags, accessory cases, laptop and tablet sleeves in new colorways like ‘Birds’ and ‘New West’.
Like the line itself, Burton has ramped up the way users can experience the collection. On the digital side, Burton.com has a brand new look featuring every style in the new Spring/Summer line along with three videos that capture what spring is all about. Also new is an updated version of Burton’s interactive ‘Bag Check’, which makes it super easy to pick out the perfect new spring pack or travel bag. Burtongirls.com also got a makeover, including a new design and fresh content that makes you think spring. And finally, Burton created its first consumer print catalog exclusively for the Spring/Summer collection, which is hitting mailboxes this week and is also available through Burton Rider Service by emailing firstname.lastname@example.org.
To make sure you get in the Spring/Summer spirit, Burton’s offering a super cool, limited edition Burton domino set while supplies last. Consumers simply spend $50 or more on Spring/Summer apparel or accessories at a local retailer, send the receipt to Burton Headquarters in Vermont, and Burton will drop the dominos in the mail – it’s that easy.
Different Season, Same Spirit: Check out the 2013 Burton Spring/Summer collection at a local Burton retailer, a Burton Flagship Store or www.burton.com.