09.10.12 / It’s On: Burton Launches Winter 2013 this Week with New Catalog, Movie Premieres & Retail Events
BURLINGTON, VT (September 10, 2012) The launch of Burton’s new winter 2013 collection kicks into high gear this week with the debut of the Burton 2013 print catalog, global premieres of the new snowboard film ‘13’ and parties at local snowboard shops worldwide.
It all starts on September 13th when the 2013 Burton catalog will land in mailboxes and the hands of riders – a moment that has signaled the start of winter for snowboarders since Burton first created a catalog 35 years ago. This year’s catalog has an intimate look book feel, showcasing a sampling of the 2013 Burton product line with handwritten descriptions and photo backdrops that feature barn wood and industrial machinery, both hallmarks of Burton’s Vermont headquarters. The inside front and back covers are devoted to Burton’s pro riders, who are also featured in action shots throughout the catalog that will make any rider crave snow. Stylized product round-up pages show the inspiration behind Burton’s various collections of snowboards, boots, bindings, outerwear, apparel, winter necessities and bags.
In addition to releasing the new catalog, Burton is also debuting its new movie, 13, on September 13th at two major film premiere events: one in New York City and one in Newport Beach, California. In New York, the good times begin at 5:00pm with a grand re-opening party at the Burton NYC flagship store, which was just completely renovated to include one-of-a-kind design features like ‘the cabin’ and ‘the board press’. At the Burton store, everyone is welcome to check out the new 2013 winter collection, pick up a copy of the 2013 catalog, meet Burton pro riders starring in the movie and enjoy free food and drinks. From there, the party moves over to the Angel Orensanz Foundation at 172 Norfolk Street in the Lower East Side where doors will open at 8:00pm (Must RSVP – please head here for details). An all star line-up of entertainment awaits, including a special look at Burton’s new winter 2013 collection, a premiere of the new film 13 and live performances by Smoke L.E.S., Roofeeo (TV On The Radio), Flatbush Zombies, RZA and special guest appearances by Burton professional snowboarders Mikey Rencz, Mark Sollors, Ethan Deiss and Terje Haakonsen.
The West Coast will also get its own premiere of 13 on September 13th at the Lido Theatre in Newport Beach, California where doors open to the public at 7:00 pm with Jeremy Jones, Jussi Oksanen, Zak Hale, Kevin Pearce and Jack Mitrani signing autographs for fans followed by a free screening of 13.
This weekend, Burton launch events continue in full force at over 30 different retailers and choice locations around North America. On September 15th, dozens of participating Burton retailers will throw parties to get the local snowboard community excited for winter 2013. Plenty of free food, beverages and gift bags will be on tap at participating local shops. Many retail events will feature ‘Spin to Win’, a spoof on ‘Wheel of Fortune’ where riders can test their luck with the chance to win the big prize…a golden ticket worth $500 in Burton products. Also launching on 9/15 is ‘A Contest of an Iconic Year’ where epic prizes include a trip to Vail, a full Burton setup, a season’s pass to a local resort, and more. More contest details will be revealed online and at Burton dealers starting September 15th. On top of all this, the highlight of every retailer launch event will be a FREE premiere of Burton’s newest film 13 – a video of an iconic year. To find out when a shop near you is hosting a Burton winter 2013 launch event, head to www.burton.com/13movie.
Get ready for winter 2013 hitting a shop near you this weekend. And to make sure you’re in a winter state of mind, here’s the final teaser of 13, just released today.