Shipping cutoff dates for 12/24 delivery Orders Must Be Placed by Noon EST
Standard 12/15
2-Day 12/17
Overnight 12/19

WHAT'S UP WITH THE 13?

13 has appeared in Burton catalogs, ads, and logos for years, because to us it’s more than just a number. In fact, the 13 symbol is at the heart of Burton’s identity. It goes back to the late 70s, when Jake Burton was pushing snowboard design from a barn in Manchester, Vermont. He used a stencil to spray the letter ‘B’ onto an early prototype that made people wonder, is it a ‘B’ or is it a ‘13’? This ambiguity inspired a cryptic logo that represented Burton’s core values.

Now the secret is out. It stands for the raw spirit in snowboarding, and the underground, alternate state that we often find ourselves in. You could say it represents the kid in every snowboarder who just wants to have fun and stay young, curious, and hungry. It’s a mentality that bleeds into every aspect of every day, which is why we strive to create products that enhance the rider’s lifestyle from one season to the next.

  • Some of the first B logos on late 70s prototypes.

  • Four-hole ad with Jeff Brushie on his 2nd pro model.

  • Burton’s 12/13 movie release, celebrating 2013.

  • ‘93 Burton Freestyle Bindings featuring the 13.

  • Early ‘90s Terje Haakonsen and Jeff Brushie ads.

  • Softgoods and stickers from the pivotal 93/94 season.

  • Ethan Deiss showing off the Burton Podium mitts.

  • ‘12 Burton Freebird splitboard with an iconic 13.

  • Rider sciences. “It’s what’s inside that counts.”

  • ‘94 Logo sheet. All about the B.

  • Silk screen from the Craig Kelly Prototype Facility.

  • Early ‘90s stickers. Very B. Much 13.

  • ‘94 team-only t-shirt by artist Scott Lenhardt.

  • ’94 Terje ad. Haakonsen went off. Graves shot it.

  • ’94 ad featuring Jake Burton and one of his notes.

13 THINGS IN JAKE BURTON’S REGULAR ROTATION

“At Burton, snowboarding has been our way of life for nearly forty years, and every hour we’ve spent riding is an hour of product research and development. Riding is the reason we work so hard. It’s where our energy comes from and where it goes. I’ve watched snowboarding grow from a backyard pastime to a worldwide obsession. The products have evolved, but the adventure and the passion are the same. Here’s a list of 13 Things that have become my must-haves.” ~ Jake Burton

What's up with the 13?

Name Dropper Snowboard

$419.95

Anatomically built for natural board feel and flex.

Buy Now >

Ion Leather Snowboard Boot

$499.95

Ultimate comfort and response in well-loved leather.

Buy Now >

Genesis EST Snowboard Binding

$329.95

Pro-grade performance meets a new kind of comfort.

Buy Now >

[ak] 3L Freebird Snowboard Jacket

$599.95

The lightest and most packable of our best-in-class line.

Buy Now >

[ak] 3L Hover Snowboard Pant

$449.95

Rugged comfort for boot packers and skin-track-chasers.

Buy Now >
  • Warm and dry inside the Freebird Jacket and Hover Pant.

    R: Jake Burton / P: Jeff Curtes

  • The hashtag says #ridingisthereason—and it is.

    R: Jake Burton / P: Jeff Curtes

  • Another mountain, another adventure.

    P: Jeff Curtes

  • Guaranteeing a good day snowboarding—the best part of the job.

    P: Jeff Curtes

  • Off for another season of snowboarding. See you out there!

    R: Jake Burton / P: Jeff Curtes

  • A good pow day goes by in one big beautiful blur.

    R: Jake Burton / P: Jeff Curtes

  • Product testing—the second best part of the job.

    R: Jake Burton / P: Jeff Curtes

  • Been doing this for over 35 years. Blessed.

    R: Jake Burton / P: Jeff Curtes

  • Would you live out of an [ak] 90L Duffel for this? Probably.

    R: Jake Burton / P: Jeff Curtes

  • With the right gear, you can put snow exactly where you want it.

    R: Jake Burton / P: Jeff Curtes

  • Striving to make the best product out there since 1977.

    P: Jesse Dawson

  • At the end of the day, we are riders.

    Jake Burton / P: Patrick Lennox Wright

  • Warm and dry inside the Freebird Jacket and Hover Pant.

    R: Jake Burton / P: Jeff Curtes

  • The hashtag says #ridingisthereason—and it is.

    R: Jake Burton / P: Jeff Curtes

  • Another mountain, another adventure.

    P: Jeff Curtes

  • Guaranteeing a good day snowboarding—the best part of the job.

    P: Jeff Curtes

  • Off for another season of snowboarding. See you out there!

    R: Jake Burton / P: Jeff Curtes

  • A good pow day goes by in one big beautiful blur.

    R: Jake Burton / P: Jeff Curtes

  • Product testing—the second best part of the job.

    R: Jake Burton / P: Jeff Curtes

  • Been doing this for over 35 years. Blessed.

    R: Jake Burton / P: Jeff Curtes

  • Would you live out of an [ak] 90L Duffel for this? Probably.

    R: Jake Burton / P: Jeff Curtes

  • With the right gear, you can put snow exactly where you want it.

    R: Jake Burton / P: Jeff Curtes

  • Striving to make the best product out there since 1977.

    P: Jesse Dawson

  • At the end of the day, we are riders.

    Jake Burton / P: Patrick Lennox Wright

Midweight Pant

$44.95

Keep the undercarriage warm and the B-O at bay all day.

Buy Now >

Midweight Crew

$44.95

Just-right warmth for a quick-drying funk-free ride.

Buy Now >

Baker 2-In-1 Under Mitt

$64.95

Hot and cold versatility in one waterproof package.

Buy Now >

anon. Mig Goggle

$189.95

Dial in comfort with a magnetically attached facemask.

Buy Now >

anon. Raider Helmet

$69.95

Skate style protection with goggle-fit function.

Buy Now >

[ak] 90L Duffel Bag

$144.95

Living out of your luggage never looked so on point.

Buy Now >

Wheelie Double Deck Travel Bag

$289.95

Rip and dip by skipping the trip to baggage claim.

Buy Now >

Wheelie Gig Bag

$149.95

Why settle for one when you can bring the whole quiver?

Buy Now >

13 THINGS PICKED BY THE BURTON STAFF

The people at Burton put all of their energy into every Burton product. Their goal is to make gear that guarantees a good day snowboarding, and the best way to achieve that is to ride our gear hard and keep pushing the bar. Some of them have been with us since snowboarding was considered a fad. Others are members of the latest generation. After spending so much time with the products they’re bound to develop some favorites. Here’s a list of 13 Things they picked out as the best of the best.

What's up with the 13?

Custom Snowboard

$569.95

“An all-time favorite since it came out in 1996.”

Buy Now >

Lip-Stick Snowboard

$499.95

“A quiver killer. The whole mountain is my playground!”

Buy Now >

anon. M2 Goggle

$219.95 - $239.95

“Changing lenses on the fly is a game changer.”

Buy Now >

[ak] 3L Hover Snowboard Jacket

$599.95

“Keeps me dry when I need to batten down the hatches.”

Buy Now >

[ak] 3L Hover Snowboard Pant

$449.95

“Dial in your personal ecosystem all season long.”

Buy Now >
  • Company ride day is always a blast.

     

  • Looks like black is the new neon!

     

  • Jake and co. take every opportunity to get weird.

     

  • Office guy, with the M2s lensed up for a bluebird day.

     

  • Beer ‘n gear. Sounds like a Burton staff party!

     

  • Product testing. Last one to turn wins!

     

  • A typical gathering, tuning boards and talking shop.

     

  • Stickers act as an alternate form of currency around HQ.

     

  • Love your Custom and it will love you right back.

     

  • Halloween in the office—we don’t mess around. Neither do our dogs.

     

  • We love what we do, and it’s all for you!

     

  • Company ride day is always a blast.

  • Looks like black is the new neon!

  • Jake and co. take every opportunity to get weird.

  • Office guy, with the M2s lensed up for a bluebird day.

  • Beer ‘n gear. Sounds like a Burton staff party!

  • Product testing. Last one to turn wins!

  • A typical gathering, tuning boards and talking shop.

  • Stickers act as an alternate form of currency around HQ.

  • Love your Custom and it will love you right back.

  • Halloween in the office—we don’t mess around. Neither do our dogs.

  • We love what we do, and it’s all for you!

anon. WM1 Goggle

$219.95

“Big without the bug look, and super quick lens changes!”

Buy Now >

Nomad Snowboard Jacket

$329.95

“Warm enough for VT winters, but low profile like a shell.”

Buy Now >

Custom Marilyn Snowboard

$569.95

“I love the simple and classic vibe of the B&W images.”

Buy Now >

Feelgood Marilyn Snowboard

$569.95

“Rides as good as it looks from corduroy to pow.”

Buy Now >

Nug Snowboard

$420.00

“Who knew less board means more fun?”

Buy Now >

[ak] 2L Altitude Snowboard Jacket

$379.95

“Kimmy Fasani wears it and she’s my idol!”

Buy Now >

B By Burton Reese Parka

$299.95

“Versatility, function, and fashion. Rock it anywhere.”

Buy Now >

Women's Rider's Backpack [22L]

$89.95

“Great for any trip and fits better than my boyfriend’s.”

Buy Now >

13 THINGS SEEN IN ZAK AND ETHAN’S BURTON PRESENTS PART

Zak and Ethan have been killing it on rails, walls, and all kinds of creative features in the streets for the last three Burton video projects. With Zak’s roots in the Bear Mountain park scene and Ethan’s in the streets of the Midwest, these two grew up with their eyes on steel and concrete. Now they rep Burton among street riding’s elite, and provide crucial feedback on products like the Ambush Boot and the Parkitect. Here’s a list of 13 Things they used and abused while filming for their latest Burton Presents part.

What's up with the 13?

Parkitect Snowboard

$449.95

Zak Hale’s pick for anatomically tweaked flex and pop.

Buy Now >

Malavita EST Snowboard Binding

$299.95

A team favored blend of response and tweakability.

Buy Now >

Ambush Snowboard Boot

$259.95

Zak and Ethan choose mid-range flex and support.

Buy Now >

Analog Ruck Snowboard Pant

$230.00

Street-ready style with fully taped seams.

Buy Now >

Analog Greed Snowboard Jacket

$230.00

Satin-lined comfort with space suit specs.

Buy Now >
  •  

  • Stepping up to the challenge for Burton Presents.

    R: Ethan Deiss / P: Blotto

  • The Name Dropper eats steel and concrete for breakfast.

    R: Ethan Deiss / P: Blotto

  • Who ordered the Tweak A La Malavita?

    R: Zak Hale / P: Blotto

  • The Parkitect, getting critical with a frontside slash.

    R: Zak Hale / P: Blotto

  • Put on your game face folks, this stuff is serious.

    R: Zak Hale / P: Adam Moran

  • The perfect blend of flex, control and response.

    R: Zak Hale / P: Adam Moran

  • Layered up for the cold in the Ruck Pant and Agent Hoodie.

    R: Zak Hale / P: Blotto

  • You’ve seen the kinked rail—meet the kinked wall.

    R: Zak Hale / P: Blotto

  • The right gear complements your style and creativity.

    R: Zak Hale / P: Blotto

  • The minds behind the Parkitect: Jones, Sollors, and Hale.

    R: Zak Hale / P: Adam Moran

  • Droppin’ names on the jobsite in Minnesota.

    R: Ethan Deiss / P: Blotto

  •  
  • Stepping up to the challenge for Burton Presents.

    R: Ethan Deiss / P: Blotto

  • The Name Dropper eats steel and concrete for breakfast.

    R: Ethan Deiss / P: Blotto

  • Who ordered the Tweak A La Malavita?

    R: Zak Hale / P: Blotto

  • The Parkitect, getting critical with a frontside slash.

    R: Zak Hale / P: Blotto

  • Put on your game face folks, this stuff is serious.

    R: Zak Hale / P: Adam Moran

  • The perfect blend of flex, control and response.

    R: Zak Hale / P: Adam Moran

  • Layered up for the cold in the Ruck Pant and Agent Hoodie.

    R: Zak Hale / P: Blotto

  • You’ve seen the kinked rail—meet the kinked wall.

    R: Zak Hale / P: Blotto

  • The right gear complements your style and creativity.

    R: Zak Hale / P: Blotto

  • The minds behind the Parkitect: Jones, Sollors, and Hale.

    R: Zak Hale / P: Adam Moran

  • Droppin’ names on the jobsite in Minnesota.

    R: Ethan Deiss / P: Blotto

Analog Gentry Mitt

$55.00

Grab rail and touch sky with classic AG style.

Buy Now >

Analog 3L Pullover

$110.00

Looks like a hoodie, layers like a windbreaker.

Buy Now >

Analog Agonize Long Sleeve T Shirt

$52.00

A wicking layer with Trevor Graves and AG Imagery.

Buy Now >

Campus Snowboard Jacket

$189.95 - $239.95

Coach’s favorite jacket with winter-ready upgrades.

Buy Now >

Highgate Snowboard Pant Mid Fit

$159.95

Blend in on urban missions with subtle style.

Buy Now >

Ryland Fleece

$59.95

Is it a hoodie minus the hood, or a crew plus a pocket?

Buy Now >

Deathfalcon Snowboard Binding

$209.95

Attack any prey with winged hi-backs and a medium flex.

Buy Now >

Hi-Five Mitt

$74.95

Point and shoot without removing your mitts.

Buy Now >
Top