WHAT'S UP WITH THE 13?

13 has appeared in Burton catalogs, ads, and logos for years, because to us it’s more than just a number. In fact, the 13 symbol is at the heart of Burton’s identity. It goes back to the late 70s, when Jake Burton was pushing snowboard design from a barn in Manchester, Vermont. He used a stencil to spray the letter ‘B’ onto an early prototype that made people wonder, is it a ‘B’ or is it a ‘13’? This ambiguity inspired a cryptic logo that represented Burton’s core values.

Now the secret is out. It stands for the raw spirit in snowboarding, and the underground, alternate state that we often find ourselves in. You could say it represents the kid in every snowboarder who just wants to have fun and stay young, curious, and hungry. It’s a mentality that bleeds into every aspect of every day, which is why we strive to create products that enhance the rider’s lifestyle from one season to the next.

  • Some of the first B logos on late 70s prototypes.

  • Four-hole ad with Jeff Brushie on his 2nd pro model.

  • Burton’s 12/13 movie release, celebrating 2013.

  • ‘93 Burton Freestyle Bindings featuring the 13.

  • Early ‘90s Terje Haakonsen and Jeff Brushie ads.

  • Softgoods and stickers from the pivotal 93/94 season.

  • Ethan Deiss showing off the Burton Podium mitts.

  • ‘12 Burton Freebird splitboard with an iconic 13.

  • Rider sciences. “It’s what’s inside that counts.”

  • ‘94 Logo sheet. All about the B.

  • Silk screen from the Craig Kelly Prototype Facility.

  • Early ‘90s stickers. Very B. Much 13.

  • ‘94 team-only t-shirt by artist Scott Lenhardt.

  • ’94 Terje ad. Haakonsen went off. Graves shot it.

  • ’94 ad featuring Jake Burton and one of his notes.

13 THINGS FOR LIFE IN THE WATER

From cold rivers to mountaintop swimming holes, summer days are best spent finding new places to beat the heat. Grab some friends and head to the local pond, find a cliff and take the leap, or get a couple inner tubes and float the day away. When the days get hot and muggy, pulling out the map and finding a new place to swim is the perfect opportunity to get out there, cool off, and enjoy the kind of adventures that Burton’s Durable Goods are made for. Here’s a list of 13 Things that complete a full-on aquatic mission.

What's up with the 13?

Lil Buddy

$52.46

An easy-carry, non-clunky cooler that floats and fits a 12-pack.

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Moxie Boardshort

$54.95

Stay dialed with zip-pockets and fast-drying fabric.

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Classic Mountain Tank

$20.21

Classic Mountain Tank

100% less sleeve than your average tee.

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Safari Stainless Bottle

$29.96

Don’t drink pond water. Bring an insulated bottle.

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Ledge Boardshort

$33.71

Comfort and style that can hang on land or under water.

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  • A waterside must-have – refreshments.

  • We recommend taking your shoes off before jumping, but hey, your call.

  • Bags, coolers, giant incense sticks, whatever it takes. Be prepared.

  • The most important thing to bring…friends!

  • Exhibit A: the ideal kit, complete with cooler, towel, and cans.

  • The best way to spend a summer day. Float on, friends.

  • Like offerings to the water gods. Always bring enough to share.

  • A waterside must-have – refreshments.

  • We recommend taking your shoes off before jumping, but hey, your call.

  • Bags, coolers, giant incense sticks, whatever it takes. Be prepared.

  • The most important thing to bring…friends!

  • Exhibit A: the ideal kit, complete with cooler, towel, and cans.

  • The best way to spend a summer day. Float on, friends.

  • Like offerings to the water gods. Always bring enough to share.

Wavvves Short Sleeve Slim Fit T Shirt

$20.96

Wavvves Short Sleeve Slim Fit T Shirt

Maintain an aquatic aesthetic in total cotton comfort.

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Trowinda Towel

$29.96

Trowinda Towel

Fluffy towel goodness with a stash pocket for your keys.

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Shearwater Boardshort

$49.95

Bikinis are cool, but boardshorts can go anywhere.

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Pinner Tank Top

$26.21

Pinner Tank Top

Moisture-wicking, odor-fighting, fast-drying—just what you want on a hot day in paradise.

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Jocky Cap

$20.21

Jocky Cap

Cap off a good time and keep the sun out of your eyes.

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Martini Tank

$26.21

Stylish, loose, and ready for action. Party on.

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Large Type V-Neck T Shirt

$23.96

A good rule for any summer mission—bring an extra shirt.

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Skimmer Short

$37.46

That upper thigh tan won’t cultivate itself.

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13 THINGS THAT ARE NOW ON SALE

That's right, there's a big sale happening right now on everything from board shorts to Bonded Hoodies. A lot more goes into a wardrobe than meets the eye. You can start at the top with your favorite hat, and by the time you reach your feet that's a whole lot of stuff. Luckily, you can shop right here and turn all that stuff into savings, but you'll want to act fast. Here's a list of 13 Things that the early birds and bargain hunters are sure to snatch up quick.

What's up with the 13?

Annex Backpack

$67.46 - $82.46

Mountain-ready modern utility at a thrifty price.

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Warned Type Short Sleeve Slim Fit T Shirt

$16.46

Get maximized savings on a minimal design aesthetic.

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Beeracuda

$14.96

The latest in beverage-carry technology - now on sale.

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Sawyer Short

N/A

Cut prices, not pant legs! Save on chino shorts.

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Gilman Short Sleeve Woven Shirt

$60.00

Gilman Short Sleeve Woven Shirt

Stay sharp with trimmed sleeves - and prices.

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  • Strike while the iron is hot! Or just while it's on sale...

  • Strike while the iron is hot! Or just while it's on sale...

Prospect Backpack

$37.46

Prospect Backpack

A wallet-friendly storage upgrade for the daily grind.

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Chill Shell

$74.96

Packable rainwear that won't dry out your wallet.

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Crown Bonded Pullover Hoodie

$48.71

Even the king of Bonded hoodies is on sale!

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Backhill Duffel Bag

$67.46

Stuff this 40L duffel with all the money you're saving.

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Sage Raglan T Shirt

$26.21

Sage Raglan T Shirt

Take a little off the sleeves, and the price tag!

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Mid Short

N/A

Not-too-short shorts at a not-too-pricey price.

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Wheelie Flight Deck Travel Bag

$164.96 - $194.96

Save on this bag and say goodbye to checked bag fees.

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Lexxon Fleece

$44.96

Comfort like this should be a universal human right.

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13 THINGS THAT FIT RIGHT IN AT THE FRENDLY GATHERING

A trip to the one and only Frendly Gathering means assembling all kinds of supplies, from camping essentials to party favors. Two days at the festival’s venue—an abandoned ski area in southern Vermont, means no shortage of opportunities to explore the forest, seek high places, swim, toss Frisbees, and of course, get down to live music. Simply put, it’s an experience that requires rugged gear. That’s where our list of 13 Things comes in, full of Durable Goods to get you through the weekend.

What's up with the 13?

Beeracuda

$14.96

A creative approach to keeping drinks close and cold.

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Wolf Short Sleeve T Shirt

$18.71

Wolf Short Sleeve T Shirt

Represent your spirit animal.

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Big Agnes x Burton Nightcap Tent

N/A

Find your tent at night thanks to reflective highlights.

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Shakedown Comforter

N/A

Water-repellent, in case you fall asleep in the pond.

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Boonie Safari Hat

$19.46

Boonie Safari Hat

Out in the boonies, a good hat covers all the angles.

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  • P: Ali Kaukas

  • You’re not just in the mountains, you’re on one!

    P: Ali Kaukas

  • Your hosts, Jack Mitrani and Danny Davis.

    P: Ali Kaukas

  • Once you leave your tent, it’s go time.

    P: Ali Kaukas

  • Koozie, cup, Beeracuda – check!

    P: Ali Kaukas

  • The beard, the hat, that smile—this is the Frendly Gathering.

    P: Ali Kaukas

  • The sun goes down and the party turns up.

    P: Ali Kaukas

  • Oh yeah, you’ll want a towel and some boardshorts.

    P: Ali Kaukas

  • Be prepared, and get out there. It’s worth it.

    P: Ali Kaukas

  •  

  • P: Ali Kaukas

  • You’re not just in the mountains, you’re on one!

    P: Ali Kaukas

  • Your hosts, Jack Mitrani and Danny Davis.

    P: Ali Kaukas

  • Once you leave your tent, it’s go time.

    P: Ali Kaukas

  • Koozie, cup, Beeracuda – check!

    P: Ali Kaukas

  • The beard, the hat, that smile—this is the Frendly Gathering.

    P: Ali Kaukas

  • The sun goes down and the party turns up.

    P: Ali Kaukas

  • Oh yeah, you’ll want a towel and some boardshorts.

    P: Ali Kaukas

  • Be prepared, and get out there. It’s worth it.

    P: Ali Kaukas

  •  

Feather T Shirt

$20.96

Feathers, crystals and dream catchers, so hot right now.

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Safari Insulated Cup

$11.21

Your gathering goblet. 16 ounces of insulated glory.

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Burton Aerobie® flying disc

$11.00

Burton Aerobie® flying disc

Is that a UFO? Nope, just a far-flying Aerobie® disc.

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Tall Grass Short Sleeve Slim Fit T Shirt

$20.96

Tall Grass Short Sleeve Slim Fit T Shirt

Get in the Frendly spirit (while keeping your shirt on).

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Rainfly Camp Hat

N/A

5 panels of fun, one brim to keep you out of the sun.

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The Kit

$18.71

Keep your crystals safe in this festival-frendly case.

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Logo Vertical Short Sleeve T Shirt

$16.46

Logo Vertical Short Sleeve T Shirt

Listen to your mother. Always bring an extra t-shirt.

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Tinder Backpack

$52.46

A festival-ready rucksack to keep every essential close.

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