WHAT'S UP WITH THE 13?

13 has appeared in Burton catalogs, ads, and logos for years, because to us it’s more than just a number. In fact, the 13 symbol is at the heart of Burton’s identity. It goes back to the late 70s, when Jake Burton was pushing snowboard design from a barn in Manchester, Vermont. He used a stencil to spray the letter ‘B’ onto an early prototype that made people wonder, is it a ‘B’ or is it a ‘13’? This ambiguity inspired a cryptic logo that represented Burton’s core values.

Now the secret is out. It stands for the raw spirit in snowboarding, and the underground, alternate state that we often find ourselves in. You could say it represents the kid in every snowboarder who just wants to have fun and stay young, curious, and hungry. It’s a mentality that bleeds into every aspect of every day, which is why we strive to create products that enhance the rider’s lifestyle from one season to the next.

  • Some of the first B logos on late 70s prototypes.

  • Four-hole ad with Jeff Brushie on his 2nd pro model.

  • Burton’s 12/13 movie release, celebrating 2013.

  • ‘93 Burton Freestyle Bindings featuring the 13.

  • Early ‘90s Terje Haakonsen and Jeff Brushie ads.

  • Softgoods and stickers from the pivotal 93/94 season.

  • Ethan Deiss showing off the Burton Podium mitts.

  • ‘12 Burton Freebird splitboard with an iconic 13.

  • Rider sciences. “It’s what’s inside that counts.”

  • ‘94 Logo sheet. All about the B.

  • Silk screen from the Craig Kelly Prototype Facility.

  • Early ‘90s stickers. Very B. Much 13.

  • ‘94 team-only t-shirt by artist Scott Lenhardt.

  • ’94 Terje ad. Haakonsen went off. Graves shot it.

  • ’94 ad featuring Jake Burton and one of his notes.

13 THINGS TO GEAR UP FOR THE US OPEN

As the longest-running event in snowboard history with a legacy for equal amounts of excitement on and off the hill, the Burton US Open Presented by MINI is a guaranteed good time for all. A podium here is a prestigious and coveted title, and many riders put down their best runs of the year. Vail, Colorado, offers world-class facilities for spectating, nightlife, and riding. Here’s a list of 13 Things that will have you winning from first run to finals and on to the after party.

What's up with the 13?

Antler Snowboard

$535.96

Party on all terrain with this soft, snappy, deck.

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Ambush Snowboard Boot

N/A

Tweak for the title with a soft flex and pro-level support.

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Mission EST Snowboard Binding

N/A

Mission EST Snowboard Binding

Podium-grade strength, versatility and comfort.

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anon. Comrade Goggle

$103.96 - $119.96

anon. Comrade Goggle

Catch all the action behind a high-def spherical lens.

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Burton US Open Diamond Pullover Hoodie

$59.95

Pipe-side to after party in water-repellent fleece.

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  • The USO course, just a snowball’s throw from the village.

    P: Blotto

  • Your view from the pipe, up close and personal.

    R: Gabe Ferguson / P: Blotto

  • The USO pipe, legendary since day one.

    P: Blotto

  • Everyone wants a piece of this action.

    R: Jake Pates / P: Blotto

  • Get up close and personal with some of the best riders in the world.

    R: Kelly Clark / P: Blotto

  • Pow turns between slopestyle runs? Yes, please.

    R: Tyler Nicholson / P: Blotto

  • The crowd get’s electric—all part of the action.

    -

  • World class acts take the stage at this week-long party.

    -

  • The USO course, just a snowball’s throw from the village.

    P: Blotto

  • Your view from the pipe, up close and personal.

    R: Gabe Ferguson / P: Blotto

  • The USO pipe, legendary since day one.

    P: Blotto

  • Everyone wants a piece of this action.

    R: Jake Pates / P: Blotto

  • Get up close and personal with some of the best riders in the world.

    R: Kelly Clark / P: Blotto

  • Pow turns between slopestyle runs? Yes, please.

    R: Tyler Nicholson / P: Blotto

  • The crowd get’s electric—all part of the action.

    -

  • World class acts take the stage at this week-long party.

    -

Burton US Open Cuff Beanie

$24.95

A USO colorway to beat that bad hair day.

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Burton US Open Neckwarmer

$24.95

Don’t let a little wind force you inside. Cover up.

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Burton US Open Touch N Go Knit Liner

$15.95

Burton US Open Touch N Go Knit Liner

Post that selfie without freezing your fingers off.

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Burton US Open Vail Pullover Hoodie

$59.95

Burton US Open Vail Pullover Hoodie

Represent the USO in this weather-ready rideable hoodie.

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Prospect Backpack

$49.95

Simple organization for catching flights, or finals.

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Women's Day Hiker 23L

$52.46

Mandatory gear storage for exploring the back bowls.

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Deja Vu Flying V Snowboard

$449.95

A freestyle-savvy pow pusher for inspired surfing.

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Lil Buddy

$69.95

Keep your lunch and libations cool all day long.

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13 THINGS THAT ARE ESSENTIAL FOR SPRING RIDING

No matter where you ride, there’s nothing like the sunny, slushy days of spring. It’s bittersweet, as it signals the end of winter, but both you and the mountain are in prime condition. A hoodie replaces the puffy, goggle tans are back en vogue, and it’s a party from the park to the parking lot. Everything adjusts to the warmer climate, including your gear closet. Here’s a list of 13 Things that will keep you on point through the seasonal transition.

What's up with the 13?

Analog Variant Flannel Shirt

$82.50

Reversible, rugged, and works as well as it rides.

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Quarter Zip Bonded Fleece

$56.21

Your typical hoodie’s water-repellant role model.

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Spectre Glove

$33.71

Spectre Glove

Pipe gloves: the next best thing to riding barehanded.

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Analog Jungle Bucket Hat

$22.50

Get buck in the shade on the sunniest days.

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All-Season Speed Sauce

$17.95

Soft snow gets slow. Better lube up.

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  • How about a little hoodie weather?

    R: Ben Ferguson / P: Blotto

  • Soft snow, sun, flannel—now that’s spring.

    R: Danny Davis / P: Adam Moran

  • Spring shred, observe the dress code.

    R: Enni Rukajarvi / P: Blotto

  • Get your fix, ‘cause the snow is a’melting!

    R: Ethan Diess / P: Adam Moran

  • Slushy pipe sessions are the most fun.

    R: Kelly Clark / P: Blotto

  • Things are heating up!

    R: Mark McMorris / P: Blotto

  • Giving the Tabon Tech Flannel a steam test.

    R: Danny Davis

  • The snow’s soft. Send ‘er!

    R: Roope Tonteri / P: Blotto

  • Get the gang together and go ride while you can.

    P: Adam Moran

  • Get the most out of your spring turns.

    R: Zak Hale / P: Blotto

  • Straight flossy in the Affiliate Full-Zip Hoodie.

    R: Zak Hale / P: Adam Moran

  • Can’t get enough sun? Try getting closer.

    R: Zak Hale / P: Adam Moran

  • How about a little hoodie weather?

    R: Ben Ferguson / P: Blotto

  • Soft snow, sun, flannel—now that’s spring.

    R: Danny Davis / P: Adam Moran

  • Spring shred, observe the dress code.

    R: Enni Rukajarvi / P: Blotto

  • Get your fix, ‘cause the snow is a’melting!

    R: Ethan Diess / P: Adam Moran

  • Slushy pipe sessions are the most fun.

    R: Kelly Clark / P: Blotto

  • Things are heating up!

    R: Mark McMorris / P: Blotto

  • Giving the Tabon Tech Flannel a steam test.

    R: Danny Davis

  • The snow’s soft. Send ‘er!

    R: Roope Tonteri / P: Blotto

  • Get the gang together and go ride while you can.

    P: Adam Moran

  • Get the most out of your spring turns.

    R: Zak Hale / P: Blotto

  • Straight flossy in the Affiliate Full-Zip Hoodie.

    R: Zak Hale / P: Adam Moran

  • Can’t get enough sun? Try getting closer.

    R: Zak Hale / P: Adam Moran

Heron Pullover Hoodie

$64.95

Fuzzy comfort without the soggy consequences of cotton.

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Women's Pipe Glove

$37.46

Durable protection without the bulky insulation.

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Analog Affiliate Full-Zip Hoodie

$97.50

Analog Affiliate Full-Zip Hoodie

Vest or hoodie? How about both?

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Tabon Tech Flannel

$63.71

Riding or wrestling bears—here’s your shirt.

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Analog Crux Pullover Hoodie

$52.50

Couch to chairlift comfort and style.

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Distill Full-Zip Hoodie

$67.46

An eco-friendly option for water-repellant warmth.

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Scoop Hoodie

$63.71

Your winter jacket’s warm weather counterpart.

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Bone Cobra Beanie

$22.46

A classic beanie for any season.

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13 THINGS THAT SMELL FRESH, EVEN WHEN YOU DON'T

Springtime is on its way, which means slushy trails, warmer temps, and longer days. Unfortunately, it also means you may work up a good stink, and laundry time is not always at the top of mind. You could line your car with air fresheners, and it still wouldn’t beat the smell of soggy, sweaty gear. Luckily, you can hold back the funk by wearing breathable, quick-drying Burton First Layer fabrics with built-in Stink-Proofing. So keep it fresh with this list of 13 Things that won’t stink up your ride.

What's up with the 13?

Lightweight Tech Tee

N/A

Lightweight Tech Tee

Your first defense against soaking and stinking.

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Lightweight Pant

N/A

A little warmth and the key to a clean undercarriage.

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Lightweight Boxer

N/A

Critical breathability for your high-priority package.

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Women's Lightweight Scoop Tee

N/A

Heavy activity? Don’t sweat it. This shirt stays fresh.

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Women's Midweight Pant

N/A - $33.71

Midweight warmth without the sweaty side effects.

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  • Even a little snow can make walking around a workout.

    R: Ethan Deiss / P: Blotto

  • Smart socks make fresh, happy feet.

    P: Gabe L'Heureux

  • Comfort should last from first cup to last chair.

    P: Gabe L'Heureux

  • These First Layers won’t get funky on the hike out.

    R: Kelly & Kimmy / P: Gabe L'Heureux

  • “Gosh, I smell nice.”

    R: Mark Sollors / P: Adam Moran

  • Even a little snow can make walking around a workout.

    R: Ethan Deiss / P: Blotto

  • Smart socks make fresh, happy feet.

    P: Gabe L'Heureux

  • Comfort should last from first cup to last chair.

    P: Gabe L'Heureux

  • These First Layers won’t get funky on the hike out.

    R: Kelly & Kimmy / P: Gabe L'Heureux

  • “Gosh, I smell nice.”

    R: Mark Sollors / P: Adam Moran

Midweight Crew

N/A - $33.71

Versatile, breathable comfort for any day of the year.

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Lightweight Facemask

$22.46

Protect ya neck without stinking up your situation.

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Expedition/Lightweight Neck Warmer

$18.71

Stink-Proof performance for high activity freshness.

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Expedition Weight Clava

$18.71

Expedition Weight Clava

Microfleece warmth with a Stink-Proof finish.

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Women's Tech Tee

$44.96

All-weather protection against cold, funk, and sogginess.

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Emblem Sock

N/A

Dries fast and fights odor to prevent swampfoot.

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Buffer II Sock

N/A

Vented toe panels breathe fresh air between your toes.

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Scout Sock

N/A

Quick-drying, wicking fabrics. Cotton can’t compete.

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