WHAT'S UP WITH THE 13?

13 has appeared in Burton catalogs, ads, and logos for years, because to us it’s more than just a number. In fact, the 13 symbol is at the heart of Burton’s identity. It goes back to the late 70s, when Jake Burton was pushing snowboard design from a barn in Manchester, Vermont. He used a stencil to spray the letter ‘B’ onto an early prototype that made people wonder, is it a ‘B’ or is it a ‘13’? This ambiguity inspired a cryptic logo that represented Burton’s core values.

Now the secret is out. It stands for the raw spirit in snowboarding, and the underground, alternate state that we often find ourselves in. You could say it represents the kid in every snowboarder who just wants to have fun and stay young, curious, and hungry. It’s a mentality that bleeds into every aspect of every day, which is why we strive to create products that enhance the rider’s lifestyle from one season to the next.

  • Some of the first B logos on late 70s prototypes.

  • Four-hole ad with Jeff Brushie on his 2nd pro model.

  • Burton’s 12/13 movie release, celebrating 2013.

  • ‘93 Burton Freestyle Bindings featuring the 13.

  • Early ‘90s Terje Haakonsen and Jeff Brushie ads.

  • Softgoods and stickers from the pivotal 93/94 season.

  • Ethan Deiss showing off the Burton Podium mitts.

  • ‘12 Burton Freebird splitboard with an iconic 13.

  • Rider sciences. “It’s what’s inside that counts.”

  • ‘94 Logo sheet. All about the B.

  • Silk screen from the Craig Kelly Prototype Facility.

  • Early ‘90s stickers. Very B. Much 13.

  • ‘94 team-only t-shirt by artist Scott Lenhardt.

  • ’94 Terje ad. Haakonsen went off. Graves shot it.

  • ’94 ad featuring Jake Burton and one of his notes.

13 THINGS THAT HAVE PASSED THE TEST OF TIME

With the amount of product research and development we do each year, there are new models coming out every season—some brand new, and some building on existing technology. Take that process and continue it for almost 40 years, and the result is a diverse line that caters to every type of rider. We don’t just say , ‘If it ain’t broke don’t fix it’. We keep progressing every model while staying true to what makes it a staple in the line. Here’s a list of 13 Things that have passed the test of time and become industry standards for innovation and performance.

What's up with the 13?

Viking Snowboard Boot

$419.95

Pillage and burn with vintage style and modern support.

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Moto Snowboard Boot

$169.95

The most all-terrain bang for your buck since 1998.

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Ruler Snowboard Boot

$229.95

18 years of pro level performance at half the price.

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Chopper Snowboard

$179.95

Helping kids escape ski school for over a decade.

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Custom Snowboard Binding

$169.95

Started as a dream, and became an all-terrain legend.

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  • The Customs have come a long way since ’96.

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  • The Custom board in its debut year, 1996.

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  • Evolution in graphics, technology and style.

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  • Just like the Custom, the industry changed when Terje showed up.

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  • Ben and the Custom doing their part to push progression.

    -

  • Products and graphics change, but the mission stays the same.

    -

  • A good line is timeless. That’s what we’re going for.

    -

  • We made the Chopper to give kids the best ride possible.

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  • We keep moving forward. Innovation is a natural result.

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  • Those Vikings may not look happy, but his feet sure are.

    -

  • The Customs have come a long way since ’96.

    -

  • The Custom board in its debut year, 1996.

    -

  • Evolution in graphics, technology and style.

    -

  • Just like the Custom, the industry changed when Terje showed up.

    -

  • Ben and the Custom doing their part to push progression.

    -

  • Products and graphics change, but the mission stays the same.

    -

  • A good line is timeless. That’s what we’re going for.

    -

  • We made the Chopper to give kids the best ride possible.

    -

  • We keep moving forward. Innovation is a natural result.

    -

  • Those Vikings may not look happy, but his feet sure are.

    -

Day Hiker [25L]

$52.46

Evolving to meet a rider’s every need since 1994.

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Wheelie Double Deck Travel Bag

N/A

A no-brainer. Put wheels on it. Done.

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Board Sack

$74.95

Protecting boards and car interiors since day one.

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Wheelie Board Case

$249.95

A travel staple since before the age of twin tips.

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Custom Snowboard

$569.95

The most imitated board in the industry for two decades.

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Miyuki Mask

$34.95

Good ideas are timeless. Fleece facemasks are forever.

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Zip Tool

$12.95

The ultimate compact multi tool—19 years young.

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Midweight Union Suit

$89.95

Midweight Union Suit

Just think, this used to be our race uniform…

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13 THINGS TO GEAR UP FOR THE BURTON EUROPEAN OPEN

As the competition season heats up, it’s time to head to LAAX, Switzerland for the BEO Presented by MINI. The heart of the Alps is European riding at it's finest, as the world’s best snowboarders gather for the biggest contest in Europe. Four days of competition combined with long nights of concerts and parties. Along with having the largest halfpipe in the world, LAAX offers great terrain and a healthy nightlife. So here’s a list of 13 Things for tearing up the hill and the town.

What's up with the 13?

Porter Jacket

$97.46

A versatile reversible that’s fit for foul weather.

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B77 Slim Denim Pant

$52.46

A clean look for spectating or after-partying.

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Boothaus Bag Large

$49.95

Don’t be the one stomping around the bar in your boots.

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Backhill Beanie

$34.95

Backhill Beanie

Keep the mountain on your mind…literally.

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Linden Hoodie

$52.46

Quilted comfort with runway inspired style.

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  • You have to master the steel to get the gold.

    R: Miyabi Onitsuka / P: Marcel Laemmerhirt

  • The best riders in the world, on deck to show why.

    P: Marcel Laemmerhirt

  • The best seat in the house, right under the action.

    R: Christian Haller / P: Marcel Laemmerhirt

  • It’s a long way to the top, but a win at the BEO is a good start.

    R: Enni Rukajärvi / P: Marcel Laemmerhirt

  • LAAX has the largest pipe in the world…this isn’t it.

    R: Alek Ostreng / P: Marcel Laemmerhirt

  • Some of the best riding in Europe happens right here.

    R: Alek Ostreng / P: Marcel Laemmerhirt

  • Top of the course gets chilly. Better come prepared!

    R: Redmond Gerard / P: Marcel Laemmerhirt

  • Enni made her debut winning the BEO in 2010. Still at it.

    R: Enni Rukajärvi / P: Marcel Laemmerhirt

  • It’s a party on and off the hill. Dress accordingly!

    P: Marcel Laemmerhirt

  • You have to master the steel to get the gold.

    R: Miyabi Onitsuka / P: Marcel Laemmerhirt

  • The best riders in the world, on deck to show why.

    P: Marcel Laemmerhirt

  • The best seat in the house, right under the action.

    R: Christian Haller / P: Marcel Laemmerhirt

  • It’s a long way to the top, but a win at the BEO is a good start.

    R: Enni Rukajärvi / P: Marcel Laemmerhirt

  • LAAX has the largest pipe in the world…this isn’t it.

    R: Alek Ostreng / P: Marcel Laemmerhirt

  • Some of the best riding in Europe happens right here.

    R: Alek Ostreng / P: Marcel Laemmerhirt

  • Top of the course gets chilly. Better come prepared!

    R: Redmond Gerard / P: Marcel Laemmerhirt

  • Enni made her debut winning the BEO in 2010. Still at it.

    R: Enni Rukajärvi / P: Marcel Laemmerhirt

  • It’s a party on and off the hill. Dress accordingly!

    P: Marcel Laemmerhirt

Gristmill Short Sleeve Slim Fit T Shirt

$25.46

A soft tee is critical for comfort on a long flight.

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The Kit

$18.71

A safe little pouch for your essentials.

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Delta Jacket

$97.46

A new school take on an old school classic.

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Kilo Backpack

$44.96

Easy access pockets for a travel fiend’s every need.

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Meadow Jacket

$112.46

Wind and water resistance for mountain town living.

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Annex Pack

$82.46

An expedition-ready rucksack for the modern mountaineer.

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Lorimer Jegging

$48.71

The perfect travel attire: classy, yet comfortable.

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Eden Jacket

$142.46

Cruise the village in the coziest coat on the block.

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13 THINGS FOR THE COLDEST DAY OF THE YEAR

Unless you ride a dry slope, or are actually a sandboarder, cold weather is just a part of snowboarding. As winter creeps towards its climax, it’s time to figure out how you’re going to cope when it’s so cold your eyelids freeze shut. On the bright side: cold weather brings more snow, and as the temperature shrinks, so do the lift lines. Bundle up, and you can get the goods while the ill prepared huddle inside. Here’s a list of 13 Things that will keep you out on the hill and out of the lodge.

What's up with the 13?

Premium Balaclava

$39.95

Stealth-ninja warmth with a sweat-free philosophy.

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Warmest Glove

$99.95

Coldest day? Warmest glove. You do the math.

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Plato Jacket

$112.46

Part hoodie, part jacket—the best of both worlds.

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Expedition 1/4 Zip

$69.95

Blizzard on the outside, bonfire on the inside.

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Expedition Pant

$69.95

Put the wood stove right in your pants.

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  • Cold snow is light and dry, and you know what that means!

    R: Ben Ferguson / P: Blotto

  • Hopefully the lifts are running at your home mountain.

    P: Blotto

  • Let the ill prepared stay inside. More for the rest of us!

    R: Danny Davis / P: Blotto

  • When you’re warm and dry you can stay out longer…all night even.

    R: Enni Rukajarvi / P: Blotto

  • Don’t let cold deter you from a good session.

    R: Ethan Deiss / P: Blotto

  • Your average halfpipe on the planet.

    P: Blotto

  • Can’t sweat the cold in the streets. The show must go on.

    P: Blotto

  • Remember, coldest day of the year means lots of untracked lines.

    R: Mikey Rencz / P: Adam Moran

  • Hope you’re wearing your balaclava, cause these pillows are chin deep!

    P: Blotto

  • Cold wax: check, long underwear: check.

    P: Gabe L'Heureux

  • Road’s empty, which means the lift lines will be, too.

    P: Adam Moran

  • A long day hunting snow requires good gear and better company.

    P: Adam Moran

  • Cold snow is light and dry, and you know what that means!

    R: Ben Ferguson / P: Blotto

  • Hopefully the lifts are running at your home mountain.

    P: Blotto

  • Let the ill prepared stay inside. More for the rest of us!

    R: Danny Davis / P: Blotto

  • When you’re warm and dry you can stay out longer…all night even.

    R: Enni Rukajarvi / P: Blotto

  • Don’t let cold deter you from a good session.

    R: Ethan Deiss / P: Blotto

  • Your average halfpipe on the planet.

    P: Blotto

  • Can’t sweat the cold in the streets. The show must go on.

    P: Blotto

  • Remember, coldest day of the year means lots of untracked lines.

    R: Mikey Rencz / P: Adam Moran

  • Hope you’re wearing your balaclava, cause these pillows are chin deep!

    P: Blotto

  • Cold wax: check, long underwear: check.

    P: Gabe L'Heureux

  • Road’s empty, which means the lift lines will be, too.

    P: Adam Moran

  • A long day hunting snow requires good gear and better company.

    P: Adam Moran

Women's Expedition 1/4 Zip

$69.95

Stretchy, soft, synthetic fibers for sub-zero warmth.

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Women's Expedition Pant

$69.95

Tech layering: the simplest solution for frozen limbs.

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Merino Phase Sock

$25.95

Heat rises, so full-body warmth starts at your feet.

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Nomad Snowboard Jacket

$329.95

Mountain-ready fabric packed for heavy-duty warmth.

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[ak] 2L Flare Down Snowboard Jacket

$599.95

Puffy down warmth without the poofy parka look.

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Caster Jacket

$224.96

A stylish alternative to walking around in your sleeping bag.

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Women's Merino Phase Sock

$25.95

Keep blood flowing with reinforced merino wool.

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Alchemy GORE-TEX® Snowboard Pant

$249.95

Keep heat-robbing moisture out and body warmth in.

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