WHAT'S UP WITH THE 13?

13 has appeared in Burton catalogs, ads, and logos for years, because to us it’s more than just a number. In fact, the 13 symbol is at the heart of Burton’s identity. It goes back to the late 70s, when Jake Burton was pushing snowboard design from a barn in Manchester, Vermont. He used a stencil to spray the letter ‘B’ onto an early prototype that made people wonder, is it a ‘B’ or is it a ‘13’? This ambiguity inspired a cryptic logo that represented Burton’s core values.

Now the secret is out. It stands for the raw spirit in snowboarding, and the underground, alternate state that we often find ourselves in. You could say it represents the kid in every snowboarder who just wants to have fun and stay young, curious, and hungry. It’s a mentality that bleeds into every aspect of every day, which is why we strive to create products that enhance the rider’s lifestyle from one season to the next.

  • Some of the first B logos on late 70s prototypes.

  • Four-hole ad with Jeff Brushie on his 2nd pro model.

  • Burton’s 12/13 movie release, celebrating 2013.

  • ‘93 Burton Freestyle Bindings featuring the 13.

  • Early ‘90s Terje Haakonsen and Jeff Brushie ads.

  • Softgoods and stickers from the pivotal 93/94 season.

  • Ethan Deiss showing off the Burton Podium mitts.

  • ‘12 Burton Freebird splitboard with an iconic 13.

  • Rider sciences. “It’s what’s inside that counts.”

  • ‘94 Logo sheet. All about the B.

  • Silk screen from the Craig Kelly Prototype Facility.

  • Early ‘90s stickers. Very B. Much 13.

  • ‘94 team-only t-shirt by artist Scott Lenhardt.

  • ’94 Terje ad. Haakonsen went off. Graves shot it.

  • ’94 ad featuring Jake Burton and one of his notes.

13 THINGS FOR YOUR NEXT

ROAD TRIP

What's up
with the 13?

You’ve already streamed every episode, liked every gram, and you’re itching for something new. So kick the cabin fever and give in to the same urge for adventure that got you searching in the first place. Hit the highway, it’s time for a good ‘ol fashioned road trip. “Out there” is out there. You just have to find it.

Burton Annex Backpack

$89.95 - $109.95

First thing’s first, a pack that can handle any adventure is a must.

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Burton Backhill Duffel Bag Medium 70L

$99.95 - $139.95

The perfect pack-it-all duffel lets you stuff and scram without overthinking it.

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Burton Beeracuda

$19.95 - $24.95

Run-and-gun sunset missions call for the ultimate in beverage carry mobility.

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Burton Lil Buddy

$69.95 - $74.95

A soft cooler fit for keeping two six packs and a handful of snacks chilly for a roadside wander.

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Burton Traverse Backpack

$139.95 - $179.95

A versatile and durable carrier that packs an astonishing amount of stuff.

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Burton High Maintenance Accessory Kit

$49.95

Checking out for a trip is no excuse to slack on hygiene – keep it together like a pampering pro.

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Burton Bonded Crew

$69.95

The ultimate hoodie takes a road’s worth of abuse and rejects bad weather like no other.

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Burton Belvidere Pant

$79.95

Sitting in the car or hopping out for a hike, these jogger-style pants equal comfort in any setting.

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Burton Creekside Boardshort

$44.95

Good looking and quick-drying for taking a swim and cruising town, in either order.

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Burton Concept Softshell

$154.95

Performance fabrics make a versatile layer for crossing state lines and traversing weather patterns.

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Burton Ellmore Pullover

$69.95

Burton Ellmore Pullover

Cozy and classic, save space with a pullover that pairs well with everything you packed.

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Burton Plasma Legging

$69.95

Comfort comes in all shapes and sizes, but nothing does it all like a reversible yoga pant.

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Burton Mid Short

$44.95

Travel is all about the happy mediums, like the length on these adventure-ready shorts.

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13 THINGS THAT DEFINE

BURTON SNOWBOARDING

What's up
with the 13?

No matter the season, we are always on the mountain. We ride what we build, and live to keep progressing. It’s all to provide you with the tools for a great day on snow. From boards to bindings, boots and outerwear, here’s a list of 13 Things that define Burton Snowboarding.

Burton Custom Snowboard

$579.95

The must trusted all terrain board for 20 years running.

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Burton Cartel EST Snowboard Binding

$259.95

Pro-level response and the ultimate feel for freestyle.

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Burton Imperial Snowboard Boot

$319.95

Burton Imperial Snowboard Boot

Reign over all terrain with 30+ years of boot expertise.

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Burton Midweight Wool Crew

$74.95

Burton Midweight Wool Crew

Soft, warm and versatile wool layering perfection.

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Burton Midweight Wool Pant

$74.95

Burton Midweight Wool Pant

Kick it in toasty, comfortable, ride-anywhere layering.

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Burton Ether Jacket

$379.95

Our toastiest mix of warmth and GORE-TEX® waterproofing.

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Burton Vent Pant

$189.95

Elite weatherproofing with the breeziest venting going.

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Burton Retro Lockup Crew Pullover

$49.95

Burton Retro Lockup Crew Pullover

Wearing a piece of history has never looked better.

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Burton Work Horse Leather Mitt

$39.95

Bring classic work wear leather style to the mountain.

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Burton DND Beanie 3 Pack

$29.95

Slouched or snug, built to do it all day long.

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Burton Buffer II Snowboard Sock

$22.95

Snowboard focused support and cushioning? We got that.

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Burton Emblem Snowboard Sock

from N/A

Rider-driven warmth and snow-specific support.

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Burton Rider's Backpack 25L

$94.95

The dream pack for park to backcountry versatility.

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13 THINGS THAT ARE

BEST IN SNOW

What's up
with the 13?

Burton outerwear is built to be the ultimate protection against winter weather. No other company invests as much in finding the best materials and rider-specific design, all to keep you warm, dry and riding longer. Here’s a list of 13 Things that define “Best In Snow.”

Burton [ak] 2L Swash Jacket

$419.95

Core insulation wrapped in elite GORE-TEX® 2L fabric.

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Burton [ak] 2L Swash Pant

$379.95

Hike, slay, repeat – warm and dry in GORE-TEX® fabric.

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Burton [ak] 2L Elevation Anorak Jacket

$339.95

Sleek pullover style with uncompromising performance.

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Burton [ak] 2L Summit Pant

$379.95

Stretch-enhanced weatherproofing that moves with you.

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Burton [ak] BK Down Insulator

$259.95

Street or snow, the pro’s pick for powerful added warmth.

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Burton [ak] Women's Helium Insulator Jacket

$209.95

Packable, low-profile insulation for under-shell layering.

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Burton Expedition Wool Henley

from N/A

Layer up with stink-proof heavyweight merino wool.

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Burton Women's Expedition Wool Henley

from N/A

Warm up the worst weather in ultra-cush merino wool.

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Burton Expedition Wool Pant

$99.95

Run laps around the cold in bomber base layer warmth.

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Burton Women's Expedition Wool Pant

$99.95

Forget the chill with the ultimate wicking first layer.

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Burton [ak] Women's Guide Glove

$129.95

Burton [ak] Women's Guide Glove

Pro-level, versatile weatherproofing and breathability.

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Burton [ak] Leather Tech Mitt

$79.95

Low-profile warmth and that team-favorite leather feel.

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Burton [ak] Yeti Glove

$139.95

Burton [ak] Yeti Glove

Legendary leather grip with a GORE-TEX® upgrade.

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- Check out some more things -

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