WHAT'S UP WITH THE 13?

13 has appeared in Burton catalogs, ads, and logos for years, because to us it’s more than just a number. In fact, the 13 symbol is at the heart of Burton’s identity. It goes back to the late 70s, when Jake Burton was pushing snowboard design from a barn in Manchester, Vermont. He used a stencil to spray the letter ‘B’ onto an early prototype that made people wonder, is it a ‘B’ or is it a ‘13’? This ambiguity inspired a cryptic logo that represented Burton’s core values.

Now the secret is out. It stands for the raw spirit in snowboarding, and the underground, alternate state that we often find ourselves in. You could say it represents the kid in every snowboarder who just wants to have fun and stay young, curious, and hungry. It’s a mentality that bleeds into every aspect of every day, which is why we strive to create products that enhance the rider’s lifestyle from one season to the next.

  • Some of the first B logos on late 70s prototypes.

  • Four-hole ad with Jeff Brushie on his 2nd pro model.

  • Burton’s 12/13 movie release, celebrating 2013.

  • ‘93 Burton Freestyle Bindings featuring the 13.

  • Early ‘90s Terje Haakonsen and Jeff Brushie ads.

  • Softgoods and stickers from the pivotal 93/94 season.

  • Ethan Deiss showing off the Burton Podium mitts.

  • ‘12 Burton Freebird splitboard with an iconic 13.

  • Rider sciences. “It’s what’s inside that counts.”

  • ‘94 Logo sheet. All about the B.

  • Silk screen from the Craig Kelly Prototype Facility.

  • Early ‘90s stickers. Very B. Much 13.

  • ‘94 team-only t-shirt by artist Scott Lenhardt.

  • ’94 Terje ad. Haakonsen went off. Graves shot it.

  • ’94 ad featuring Jake Burton and one of his notes.

13 THINGS FOR HEADING BACK TO SCHOOL

The time is comin' round the mountain, when the summer camps are over, the sunburns have matured into hearty farmer tans, and however much we love vacation, it's time to head back to school. Nothing feels better on the first day than showing up in a brand new outfit. After all, first days are all about first impressions. A new backpack, a fresh tee, or a cozy hoodie makes all the difference. Here's 13 Things that will stir up some excitement for the exodus back to school.

What's up with the 13?

Youth Metalhead Backpack

$39.95 - $44.95

Youth Metalhead Backpack

A rucksack remix with room for all the extra-curriculars.

Buy Now >

Retro Lockup Crew Pullover

$49.95

Let your new classmates know where your heart lies.

Buy Now >

B77 Slim/Straight Denim Pant

$69.95

Ditch the torn up trousers for some truly fresh threads.

Buy Now >

Women's Tinder Backpack

$69.95

Smart style with even smarter rucksack function.

Buy Now >

Logo Vertical Full-Zip Hoodie

$54.95

Don't know the answer? Zip into your hood and lay low.

Buy Now >

Pinner Slim Fit Short Sleeve T Shirt

$34.95

Pinner Slim Fit Short Sleeve T Shirt

Built to stay fresh when you break a sweat at recess.

Buy Now >

Waterbury Woven Shirt

$54.95

If you have to sit in class, might as well be comfy.

Buy Now >

Cadet Backpack

$69.95

Cadet Backpack

A plethora (vocab word) of external organization options.

Buy Now >

Milford Pullover Hoodie

$54.95

No texting in class, stash it in the stealth media pocket.

Buy Now >

Logo Horizontal Short Sleeve T Shirt

$23.95

Start the year off right with that fresh tee feel.

Buy Now >

Hubble Crew

$59.95

Weave a good school year together in total coziness.

Buy Now >

Prospect Backpack

$49.95

Prospect Backpack

Small profile. Big organization. Simply genius.

Buy Now >

Cadotte Woven Shirt

$64.95

The first day is about first impressions, make it good.

Buy Now >

13 THINGS THAT DEFINE THE DURABLE GOODS FALL COLLECTION

Durable Goods are defined by an attitude, and a mindset that exists beyond the confines of a season or a sport. It's an unapologetic commitment to exploration, and having fun. To get there, we focused on creating a line of apparel and bags that brings it all together - fit, fabrication, function, and an uncompromised attention to detail. The result: everything you need to make the most out of every season. Here's a list of 13 Things made for optimizing your next adventure.

What's up with the 13?

Women's Tinder Backpack

$69.95

Rucksack styling for a day hike or the daily grind.

Buy Now >

Brighton Flannel

$59.95

Brighton Flannel

Transcend the grunge era in forest-proven fabrics.

Buy Now >

Foothills Slim Fit Short Sleeve T Shirt

$27.95

Foothills Slim Fit Short Sleeve T Shirt

Keep the mountains close to your heart.

Buy Now >

Sawyer Pant

$74.95

Sawyer Pant

Everyman's pants. Versatile chinos for work and/or play.

Buy Now >

Annex Backpack

$89.95 - $109.95

Function or fashion? Why not just have both in spades?

Buy Now >

Chaos Jacket

$159.95

Chaos Jacket

Always be ready. Superlight, weatherproof performance.

Buy Now >

Glade Short Sleeve Shirt

$49.95

Glade Short Sleeve Shirt

Button-up style that isn't confined to cocktail parties.

Buy Now >

Minxy Fleece

$99.95

Quick-drying coziness from the couch to the mountain.

Buy Now >

Kettle Backpack

$49.95 - $69.95

Kettle Backpack

All function. No frills in a classic, rugged pack.

Buy Now >

Locsha Tee

$54.95

Keep your look on lock from the red-eye to last call.

Buy Now >

Concept Softshell

$154.95

Tech performance without the space-station styling.

Buy Now >

Tumbledown Crew Raglan Pullover

$44.95

Keep it simple. A little design, a lot of comfort.

Buy Now >

Waterbury Woven Shirt

$54.95

Waterbury Woven Shirt

A style as timeless as the ideas of peace and love.

Buy Now >

13 THINGS FOR YOUR SUMMER CAMP EXPERIENCE

Getting away from the comforts of home is a guaranteed eye opener, especially when you're leaving for a week of non-stop activities in the great outdoors. Once you break down the barriers and let yourself go, camp is nothing less than a harvest fest for good times and happy memories. The words "summer" and "camp" were just made for each other, and are synonymous with the kind of adventures that Durable Goods are made for. Here's a list of 13 Things that will come in handy when you're having more fun by the minute and have a whole week to go!

What's up with the 13?

Youth Day Hiker Backpack 20L

$33.71

Bring all the essentials on your search for Sasquatch.

Buy Now >

Safari Stainless Bottle

$29.96

A cool way to keep plastic bottles out of the landfill.

Buy Now >

Trowinda Towel

$29.96

The one thing everyone forgets to bring to camp.

Buy Now >

Girls' Sage Pullover Hoodie

$33.71

Girls' Sage Pullover Hoodie

For when you just want to curl up in a cozy bit of home.

Buy Now >

Boys' Glade Short Sleeve Shirt

$31.46

Impress fellow campers with your sweet utility pockets.

Buy Now >

Boys' Moxie Boardshort

$29.96

Boys' Moxie Boardshort

Plenty of zipper pockets for candy and frog storage.

Buy Now >

Boys' Dexter Hooded Henley

$33.71

This mid-layer dries much faster than the average hoodie.

Buy Now >

Girls' Berkley Jacket

$56.21

A smart look and a great way to stay dry.

Buy Now >

Boys' Sawyer Short

$33.71

Always bring a backup pair of shorts to camp.

Buy Now >

Girls' Grace Long Sleeve Woven

$33.71

Girls' Grace Long Sleeve Woven

Get with the program in a flannel that thrives outside.

Buy Now >

Boys' Brandbury Tank

$20.21

Sleeves are so last summer...

Buy Now >

Girls' Large Type Short Sleeve T Shirt

$15.71

Girls' Large Type Short Sleeve T Shirt

Arts and crafts styling, like you made it yourself!

Buy Now >

Boys' Classic Mountain Full-Zip Hoodie

$38.21

The fun doesn't stop when the weather gets chilly.

Buy Now >
Top