WHAT'S UP WITH THE 13?

13 has appeared in Burton catalogs, ads, and logos for years, because to us it’s more than just a number. In fact, the 13 symbol is at the heart of Burton’s identity. It goes back to the late 70s, when Jake Burton was pushing snowboard design from a barn in Manchester, Vermont. He used a stencil to spray the letter ‘B’ onto an early prototype that made people wonder, is it a ‘B’ or is it a ‘13’? This ambiguity inspired a cryptic logo that represented Burton’s core values.

Now the secret is out. It stands for the raw spirit in snowboarding, and the underground, alternate state that we often find ourselves in. You could say it represents the kid in every snowboarder who just wants to have fun and stay young, curious, and hungry. It’s a mentality that bleeds into every aspect of every day, which is why we strive to create products that enhance the rider’s lifestyle from one season to the next.

  • Some of the first B logos on late 70s prototypes.

  • Four-hole ad with Jeff Brushie on his 2nd pro model.

  • Burton’s 12/13 movie release, celebrating 2013.

  • ‘93 Burton Freestyle Bindings featuring the 13.

  • Early ‘90s Terje Haakonsen and Jeff Brushie ads.

  • Softgoods and stickers from the pivotal 93/94 season.

  • Ethan Deiss showing off the Burton Podium mitts.

  • ‘12 Burton Freebird splitboard with an iconic 13.

  • Rider sciences. “It’s what’s inside that counts.”

  • ‘94 Logo sheet. All about the B.

  • Silk screen from the Craig Kelly Prototype Facility.

  • Early ‘90s stickers. Very B. Much 13.

  • ‘94 team-only t-shirt by artist Scott Lenhardt.

  • ’94 Terje ad. Haakonsen went off. Graves shot it.

  • ’94 ad featuring Jake Burton and one of his notes.

13 THINGS SEEN IN JUSSI AND MIKEY’S BURTON PRESENTS PART

Jussi Oksanen and Mikey Rencz spend the bulk of their winters filming in the backcountry, and have stacked an impressive lineup of video parts to show for it. They know better than most that the right gear is critical when you’re in deep, hours from the nearest shelter, because a broken part will end a session, and wet gear is downright crippling. Here’s a list of 13 Things Jussi and Mikey relied on to film their Burton Presents part.

What's up with the 13?

Process Snowboard

$449.95

Jussi’s weapon of choice for freestyle pow-smashing.

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[ak] 3L Freebird Snowboard Jacket

$599.95

The ultimate ultralight GORE-TEX® shell.

Buy Now >

[ak] 2L Swash Snowboard Pant

$359.95

Wear these anywhere, from AK to outer space.

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Mission Snowboard Binding

$209.95

Battle-axe bindings, over a decade strong.

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Imperial Snowboard Boot

$299.95

Industry-leading technology meets affordability.

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  • Into the white abyss.

    R: Jussi Oksanen & Mikey Rencz / P: Blotto

  • The team, working together and stacking clips.

    R: Jussi Oksanen & Mikey Rencz / P: Adam Moran

  • A little base flash never hurt.

    R: Jussi Oksanen / P: Adam Moran

  • Jussi, feasting on all-natural transitions.

    R: Jussi Oksanen / P: Adam Moran

  • Don’t worry, he made it.

    R: Jussi Oksanen / P: Adam Moran

  • “Later, nerds!”

    R: Jussi Oksanen / P: Blotto

  • Mikey’s favorite playground: Interior BC.

    R: Mikey Rencz / P: Adam Moran

  • Backcountry challenge #3041: sled maintenance.

    R: Mikey Rencz / P: Adam Moran

  • Mikey with a lesson: seek and be rewarded.

    R: Mikey Rencz / P: Adam Moran

  • Whistler, BC. The land of opportunity.

    P: Adam Moran

  • Mission accomplished.

    P: Adam Moran

  • On to the next zone.

    P: Adam Moran

  •  
  • -

    Into the white abyss.

    -

    R: Jussi Oksanen & Mikey Rencz / P: Blotto

    -
  • -

    The team, working together and stacking clips.

    -

    R: Jussi Oksanen & Mikey Rencz / P: Adam Moran

    -
  • -

    A little base flash never hurt.

    -

    R: Jussi Oksanen / P: Adam Moran

    -
  • -

    Jussi, feasting on all-natural transitions.

    -

    R: Jussi Oksanen / P: Adam Moran

    -
  • -

    Don’t worry, he made it.

    -

    R: Jussi Oksanen / P: Adam Moran

    -
  • -

    “Later, nerds!”

    -

    R: Jussi Oksanen / P: Blotto

    -
  • -

    Mikey’s favorite playground: Interior BC.

    -

    R: Mikey Rencz / P: Adam Moran

    -
  • -

    Backcountry challenge #3041: sled maintenance.

    -

    R: Mikey Rencz / P: Adam Moran

    -
  • -

    Mikey with a lesson: seek and be rewarded.

    -

    R: Mikey Rencz / P: Adam Moran

    -
  • -

    Whistler, BC. The land of opportunity.

    -

    P: Adam Moran

    -
  • -

    Mission accomplished.

    -

    P: Adam Moran

    -
  • -

    On to the next zone.

    -

    P: Adam Moran

    -

[ak] BK Down Insulator

$249.95

A compressible insulator to stuff in your pack.

Buy Now >

[ak] BK Down Insulator Vest

$199.95

[ak] BK Down Insulator Vest

Lose the sleeves. Keep the warmth.

Buy Now >

[ak] drirelease® Wool Pant

$69.95

The ultimate long underwear.

Buy Now >

[ak] drirelease® Wool Crew

$69.95

[ak] drirelease® Wool Crew

A wool First Layer that dries itself and kills odor.

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[ak] 2L Cyclic Snowboard Jacket

$369.95

The everyman option for [ak] reliability.

Buy Now >

[ak] 2L Swash Snowboard Jacket

$399.95

You can thank Jussi for the built-in vest.

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[ak] MT Insulator

$249.95

Low-bulk warmth, simplicity and functionality.

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[ak] Guide Glove

$114.95

Professional backcountry guides approve.

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13 THINGS THAT DEFINE BURTON HARDGOODS

If you've got a gear addiction, you might be in the wrong spot. Every year Burton invents something, or introduces new tech that turns your go-to gear into your all-time setup. It can be hard to keep up, but it’s all for the sake of making the next run even better. We made this list of 13 things that define Burton’s 2015 hardgoods. Since you're here already, maybe checking it out could be like a baker's dozen of a 12-step program. Best of luck.

What's up with the 13?

Process Snowboard

$449.95

The Channel delivers Total Compatibility.

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Malavita EST Snowboard Binding

$299.95

Malavita EST Snowboard Binding

Buckle in faster with Double Take straps.

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Ion Leather Snowboard Boot

$499.95

The most comfortable Ion ever.

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Custom Snowboard

$569.95

One of the most iconic boards ever.

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Cartel EST Snowboard Binding

$269.95

Upgraded dampening in the cushest Cartel yet.

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  • Sometimes the best decision is to dig deep and let ‘er rip.

    R: Mikey Rencz / P: Adam Moran

  • Enni Rukajarvi, glowing due to high stoke levels.

    R: Enni Rukajarvi / P: Blotto

  • Take a picture it’ll last longer…oh wait.

    R: Danny Davis / P: Gabe L'Heureux

  • There was plenty to feel good about on this bluebird day.

    R: Kelly Clark / P: Adam Moran

  • Private lodge to personal snow cat. Not bad.

    P: Gabe L'Heureux

  • The Process above the clouds.

    R: Mark Sollors / P: Blotto

  • Nothing beats a late-night score in the white room.

    R: Enni Rukajarvi / P: Blotto

  • The Flight Attendant hard at work. Peanuts anyone?

    R: Nicolas Muller / P: Blotto

  • Is that double, triple…quadruple overhead?

    R: Roope Tonteri / P: Blotto

  • Up and over with the most proper style.

    R: Roope Tontieri / P: Adam Moran

  • Werni, just bein’ a guy in the sky.

    R: Werni Stock / P: Blotto

  • Knee deep. No big deal.

    P: Gabe L'Heureux

  • Just look at the options on this Norwegian overpass.

    R: Zak Hale / P: Adam Moran

  • -

    Sometimes the best decision is to dig deep and let ‘er rip.

    -

    R: Mikey Rencz / P: Adam Moran

    -
  • -

    Enni Rukajarvi, glowing due to high stoke levels.

    -

    R: Enni Rukajarvi / P: Blotto

    -
  • -

    Take a picture it’ll last longer…oh wait.

    -

    R: Danny Davis / P: Gabe L'Heureux

    -
  • -

    There was plenty to feel good about on this bluebird day.

    -

    R: Kelly Clark / P: Adam Moran

    -
  • -

    Private lodge to personal snow cat. Not bad.

    -

    P: Gabe L'Heureux

    -
  • -

    The Process above the clouds.

    -

    R: Mark Sollors / P: Blotto

    -
  • -

    Nothing beats a late-night score in the white room.

    -

    R: Enni Rukajarvi / P: Blotto

    -
  • -

    The Flight Attendant hard at work. Peanuts anyone?

    -

    R: Nicolas Muller / P: Blotto

    -
  • -

    Is that double, triple…quadruple overhead?

    -

    R: Roope Tonteri / P: Blotto

    -
  • -

    Up and over with the most proper style.

    -

    R: Roope Tontieri / P: Adam Moran

    -
  • -

    Werni, just bein’ a guy in the sky.

    -

    R: Werni Stock / P: Blotto

    -
  • -

    Knee deep. No big deal.

    -

    P: Gabe L'Heureux

    -
  • -

    Just look at the options on this Norwegian overpass.

    -

    R: Zak Hale / P: Adam Moran

    -

Concord Boa® Snowboard Boot

$299.95

Boot up faster with the Boa® closure system.

Buy Now >

Feelgood Snowboard

$569.95

A board so versatile anything seems possible.

Buy Now >

Lexa EST Snowboard Binding

$269.95

Strap in faster with the NEW Flex Slider.

Buy Now >

Supreme Snowboard Boot

$399.95

Infinite Ride™ liners stay consistent from day one.

Buy Now >

Family Tree Flight Attendant Snowboard

$499.95

Shred lightly with this eco ATV.

Buy Now >

Mission EST Snowboard Binding

$229.95

Tweak in all-new ways with zero-lean hi-backs.

Buy Now >

Socialite Snowboard

$419.95

Socialite Snowboard

Filet-O-Flex keeps it soft, cushy and stable.

Buy Now >

Ritual Snowboard Boot

$259.95

Reflects heat for warmer feet.

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13 THINGS THAT WILL MAKE YOUR NEXT TRIP BETTER

Did you forget something? Wallet, phone, keys—check. But life on the move calls for more than that. Whether you’re on your daily commute or a full-on adventure, certain items quickly go from nice to necessary. And if something does go wrong, at least you’re covered knowing all Burton Bags are backed by a lifetime warranty. Here’s a list of 13 Things that will keep you together, so you can get to the spot and let your travel bug go wild.
What's up with the 13?

Traverse Backpack

$119.95

Your double-decked do-it-all carry-on.

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15” Laptop Sleeve

$34.95

A sleeping bag for your computer.

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Bonded Hoodie

$84.95

Bonded Hoodie

The next best thing to bringing your bedroom.

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Performer Elite Duffel 70L

$124.95

A high-end gear hauler for heavy travel.

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Performer Duffel 50L

$109.95

Avoid heavy lifting with hideaway backpack straps.

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  • We’re sorry, your flight has been delayed…

    P: Blotto

  • Sweet dreams on quiet nights at Baldface Lodge.

    P: Gabe L'Heureux

  • Runway’s set. Speed’s dialed. Time to send ‘er.

    P: Gabe L'Heureux

  • Ethan, Zak and Red, all packed up and ready to go.

    P: Adam Moran

  • This road…will never end.

    P: Adam Moran

  • Travel’s greatest gift is a new perspective.

    P: Blotto

  • P: Blotto

  • Plotting logistics on New Zealand’s south island.

    P: Blotto

  • Burton luggage in it’s natural habitat.

    P: Adam Moran

  • A travel collage full of mashed-up gear.

    P: Blotto

  • P: Adam Moran

  • P: Blotto

  • -

    We’re sorry, your flight has been delayed…

    -

    P: Blotto

    -
  • -

    Sweet dreams on quiet nights at Baldface Lodge.

    -

    P: Gabe L'Heureux

    -
  • -

    Runway’s set. Speed’s dialed. Time to send ‘er.

    -

    P: Gabe L'Heureux

    -
  • -

    Ethan, Zak and Red, all packed up and ready to go.

    -

    P: Adam Moran

    -
  • -

    This road…will never end.

    -

    P: Adam Moran

    -
  • -

    Travel’s greatest gift is a new perspective.

    -

    P: Blotto

    -
  • - -

    P: Blotto

    -
  • -

    Plotting logistics on New Zealand’s south island.

    -

    P: Blotto

    -
  • -

    Burton luggage in it’s natural habitat.

    -

    P: Adam Moran

    -
  • -

    A travel collage full of mashed-up gear.

    -

    P: Blotto

    -
  • - -

    P: Adam Moran

    -
  • - -

    P: Blotto

    -

The Kit

$24.95

A little crush-safe pouch for the essentials.

Buy Now >

Accessory Case

$9.95

A burly sack for every necessary knickknack.

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Tablet Sleeve

$24.95

Keep it scratch-free from point A to B.

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Men's Tour Kit

$39.95

A mobile hygiene unit for travel fiends.

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Women's Tour Kit

$44.95

All you need to master mobile hygiene.

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Wheelie Flight Deck Travel Bag

$219.95

The best option for avoiding baggage claim.

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Wheelie Flyer Travel Bag

$169.95

Carry-on with six pockets to puke in.

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All Day Long Beanie

$14.95

Our solution for bedhead.

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