WHAT'S UP WITH THE 13?

13 has appeared in Burton catalogs, ads, and logos for years, because to us it’s more than just a number. In fact, the 13 symbol is at the heart of Burton’s identity. It goes back to the late 70s, when Jake Burton was pushing snowboard design from a barn in Manchester, Vermont. He used a stencil to spray the letter ‘B’ onto an early prototype that made people wonder, is it a ‘B’ or is it a ‘13’? This ambiguity inspired a cryptic logo that represented Burton’s core values.

Now the secret is out. It stands for the raw spirit in snowboarding, and the underground, alternate state that we often find ourselves in. You could say it represents the kid in every snowboarder who just wants to have fun and stay young, curious, and hungry. It’s a mentality that bleeds into every aspect of every day, which is why we strive to create products that enhance the rider’s lifestyle from one season to the next.

  • Some of the first B logos on late 70s prototypes.

  • Four-hole ad with Jeff Brushie on his 2nd pro model.

  • Burton’s 12/13 movie release, celebrating 2013.

  • ‘93 Burton Freestyle Bindings featuring the 13.

  • Early ‘90s Terje Haakonsen and Jeff Brushie ads.

  • Softgoods and stickers from the pivotal 93/94 season.

  • Ethan Deiss showing off the Burton Podium mitts.

  • ‘12 Burton Freebird splitboard with an iconic 13.

  • Rider sciences. “It’s what’s inside that counts.”

  • ‘94 Logo sheet. All about the B.

  • Silk screen from the Craig Kelly Prototype Facility.

  • Early ‘90s stickers. Very B. Much 13.

  • ‘94 team-only t-shirt by artist Scott Lenhardt.

  • ’94 Terje ad. Haakonsen went off. Graves shot it.

  • ’94 ad featuring Jake Burton and one of his notes.

13 THINGS BACKED BY MIKEY RENCZ

Don’t be misled by the golden locks of hair and seemingly laid back stance, Mikey Rencz is a true go-getter enjoying everything the outdoors has to offer. As an integral member of the Burton team since the mid-90s, his exploration of the wilderness is not just reserved to his home region of British Columbia. Eh, you say? Mikey is an over enjoyer of hiking, boating, trail riding and general adventure situations. Here’s a list of 13 Things from the new line of Durable Goods that seem crafted specifically for him.

What's up with the 13?

Tinder Backpack

$69.95 - $89.95

Waxed canvas makes this one rugged rucksack.

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Sawyer Pant

$74.95

Blend into any situation with a do-it-all chino.

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Backhill Duffel Bag

$89.95 - $109.95

Weekend or week-long packing made easy.

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Camp Vault Hat

$29.95

Mikey has to tame that mane somehow.

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Wheelie Double Deck Travel Bag

$289.95 - $329.95

A high capacity roller for multi-week missions.

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  • Mikey showed up to this one equipped and ready to rip.

    P: Gabe L'Heureux

  • Grab a Tinder Pack and a tent. The road awaits.

    P: Gabe L'Heureux

  • Have you heard? All Durable Goods bags come with a Lifetime Warranty.

    P: Gabe L'Heureux

  • Mikey’s idea of “packing light” with the Wheelie Double Deck.

    P: Gabe L'Heureux

  • The road isn’t always smooth. Best show up prepared.

    P: Gabe L'Heureux

  • Packed up and ready for anything. Where to?

    P: Gabe L'Heureux

  • Mikey showed up to this one equipped and ready to rip.

    P: Gabe L'Heureux

  • Grab a Tinder Pack and a tent. The road awaits.

    P: Gabe L'Heureux

  • Have you heard? All Durable Goods bags come with a Lifetime Warranty.

    P: Gabe L'Heureux

  • Mikey’s idea of “packing light” with the Wheelie Double Deck.

    P: Gabe L'Heureux

  • The road isn’t always smooth. Best show up prepared.

    P: Gabe L'Heureux

  • Packed up and ready for anything. Where to?

    P: Gabe L'Heureux

Big Agnes x Burton Nightcap Tent

$249.95

Follow the reflectors to Mikey’s home away from home.

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Beeracuda

$19.95

Six cans, one coozie, one shoulder strap. Do the math.

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Horizontal Recycled Logo Long Sleeve T Shirt

$22.46

Protect arms from sunburn, mosquitos, sasquatch…who knows?

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The Dirt Bag

$299.95

Camping or couch surfing, three-season down comfort.

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Trowinda Towel

$39.95

The most massively useful thing anyone can have.

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Bradley Belt

$39.95

Bradley Belt

Pants get tired after a long trip. Give ‘em a hand.

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Cory Wallet

$21.95

Cory Wallet

You never know where they’ll ask for ID.

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Gristmill Short Sleeve Pocket T Shirt

$29.95

Gristmill Short Sleeve Pocket T Shirt

Light, slim, soft, and the pocket game is on point.

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13 THINGS THAT WON'T GET LOST BY THE AIRLINES

It’s one thing to forget your toothpaste, but packing mishaps pale in comparison to airport complications. Searching for hours at baggage claim, or finding out that your wardrobe accidentally hopped a flight to Mexico is a quick way to turn a travel day into a living nightmare. That’s why Burton’s Durable Goods collection includes a multitude of carry-ons, as shown here, all backed by a Lifetime Warranty. Here’s a list of 13 Things that will take the turmoil out of travel.

What's up with the 13?

Wheelie Flight Deck Travel Bag

$219.95 - $259.95

Wheelie Flight Deck Travel Bag

The ultimate escape from baggage claim.

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Wheelie Flyer Travel Bag

$169.95

Compact, full of stow-away features, and ready to roll.

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Drifter Roller Travel Bag

$164.95

Drifter Roller Travel Bag

Carry-on or pack heavy—unlock one-bag versatility.

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Traverse Backpack

$119.95

A new kind of luggage: backpack-strapped storage.

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Backhill Duffel Bag

$89.95 - $109.95

Any mission, any time. Stuff it and hit the road.

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  •  

  • You may not always fly first class, but your goods can.

    P: Blotto

  • This could be you, going places with the Red Eye Roller.

  • Late layover? Use your bag as a pillow and catch some z’s.

    P: Blotto

  • Tucking in the tablet for a little afternoon nap.

  • The Indigo Print collection includes bags for any occasion.

  • It’s a bright future. Show up prepared with the Traverse Pack.

    P: Gabe L'Heureux

  • Know exactly which bag is yours with the Safari Print Collection.

  • Make it there on time with the Wheelie Flight Deck.

    P: Gabe L'Heureux

  • “Hey! You forgot your toothbrush!”

    P: Blotto

  •  
  • You may not always fly first class, but your goods can.

    P: Blotto

  • This could be you, going places with the Red Eye Roller.

  • Late layover? Use your bag as a pillow and catch some z’s.

    P: Blotto

  • Tucking in the tablet for a little afternoon nap.

  • The Indigo Print collection includes bags for any occasion.

  • It’s a bright future. Show up prepared with the Traverse Pack.

    P: Gabe L'Heureux

  • Know exactly which bag is yours with the Safari Print Collection.

  • Make it there on time with the Wheelie Flight Deck.

    P: Gabe L'Heureux

  • “Hey! You forgot your toothbrush!”

    P: Blotto

Men's Tour Kit

$39.95 - $49.95

Seriously, don’t be that smelly guy on the plane.

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Women's Tour Kit

$44.95

Travel hygiene is a must. Make it easy with this.

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Accessory Case

$9.95

A home for those essential travel knick-knacks.

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Tablet Sleeve

$24.95

Give your device a first class upgrade.

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13in Laptop Sleeve

$29.95

13in Laptop Sleeve

Your laptop’s fur-lined home away from home.

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Air 20 Travel Bag

$229.95

Airlines, do your worst. This is one hard case to crack.

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Red Eye Roller Travel Bag

$139.95

Red Eye Roller Travel Bag

41 liters of wheel-enhanced, carry-on perfection.

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Sofie Tote Bag - Large

$59.95 - $79.95

The easy (and stylish) approach to carry-on comfort.

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13 THINGS FOR THE SPRING TRANSITION

So, you’ve switched out the snow tires, put away your puffy, and stuffed the scarves and mittens in drawers. It’s easy to get excited as warmer weather opens our doors. Snow melts, streams and rivers surge, the bears awaken, and birds begin their migratory celebrations. The world looks friendlier, and easier to move about without fear of frostbite. The seasonal transition is a time to get outside and dust off the cobwebs. Here’s a list of 13 Things that will ease winter’s passing by keeping you dialed on your next spring adventure.

What's up with the 13?

Boonie Safari Hat

$25.95

Boonie Safari Hat

Ideal for bird watching, river rafting, or bad hair days.

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Davis Jacket

$129.95

A water-repellant answer to morning mist and spring showers.

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Chill Shell

$99.95

The ultimate shell—classic style, weatherproof comfort.

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Freelight Jacket

$99.95

A back to the future blend of vintage style and modern tech.

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Chaos 2.5L Jacket

$164.95

A socially acceptable (and waterproof) way to break wind.

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  • The Scoop Hoodie, right at home just about anywhere.

    P: Gabe L'Heureux

  • A couple o’ Bonded Hoodies, hangin’ out.

    P: Gabe L'Heureux

  • How will you get out there this spring?

    P: Gabe L'Heureux

  • The Davis Jacket blocking out the desert wind.

    P: Gabe L'Heureux

  • Get outside, it will blow your mind.

    P: Gabe L'Heureux

  • Never let a blustery day get in the way of the Chaos 2.5L Jacket.

    P: Gabe L'Heureux

  • Don’t go it alone. Burton Durable Goods have your back.

    P: Gabe L'Heureux

  • You look like you could use a little sun.

    P: Gabe L'Heureux

  • The Freelight Jacket, blending into the fabrics of time.

    P: Gabe L'Heureux

  • Not too hot, not too cold. Just the perfect layering.

    P: Gabe L'Heureux

  • Spacing out at the horizon in total comfort.

    P: Gabe L'Heureux

  • Pretty in pink in the Berkley Jacket.

    P: Gabe L'Heureux

  • The Scoop Hoodie, right at home just about anywhere.

    P: Gabe L'Heureux

  • A couple o’ Bonded Hoodies, hangin’ out.

    P: Gabe L'Heureux

  • How will you get out there this spring?

    P: Gabe L'Heureux

  • The Davis Jacket blocking out the desert wind.

    P: Gabe L'Heureux

  • Get outside, it will blow your mind.

    P: Gabe L'Heureux

  • Never let a blustery day get in the way of the Chaos 2.5L Jacket.

    P: Gabe L'Heureux

  • Don’t go it alone. Burton Durable Goods have your back.

    P: Gabe L'Heureux

  • You look like you could use a little sun.

    P: Gabe L'Heureux

  • The Freelight Jacket, blending into the fabrics of time.

    P: Gabe L'Heureux

  • Not too hot, not too cold. Just the perfect layering.

    P: Gabe L'Heureux

  • Spacing out at the horizon in total comfort.

    P: Gabe L'Heureux

  • Pretty in pink in the Berkley Jacket.

    P: Gabe L'Heureux

Dexter Hooded Henley

$64.95

Dexter Hooded Henley

Smooth style with under cover quick-drying abilities.

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Bonded Hoodie

$84.95 - $89.95

Look fly, stay dry—it’s not cotton, it’s Bonded Fleece.

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Crown Bonded Pullover Hoodie

$64.95

The only pullover with a PHD in weather resistance.

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Berkley Jacket

$99.95

Coastal winds to monsoon rains—get out and stay dry.

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Snipe Jacket

$124.95

Snipe Jacket

All-season comfort focused on versatility and protection.

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Process Negani Fleece

$99.95

Stay cozy on the go, even when the road gets rugged.

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Heron Pullover Hoodie

$64.95

Your new BFF—quick drying and DFL (down for life).

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Scoop Hoodie

$84.95

Grab a spoonful of weather resistant Bonded Fleece.

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