WHAT'S UP WITH THE 13?

13 has appeared in Burton catalogs, ads, and logos for years, because to us it’s more than just a number. In fact, the 13 symbol is at the heart of Burton’s identity. It goes back to the late 70s, when Jake Burton was pushing snowboard design from a barn in Manchester, Vermont. He used a stencil to spray the letter ‘B’ onto an early prototype that made people wonder, is it a ‘B’ or is it a ‘13’? This ambiguity inspired a cryptic logo that represented Burton’s core values.

Now the secret is out. It stands for the raw spirit in snowboarding, and the underground, alternate state that we often find ourselves in. You could say it represents the kid in every snowboarder who just wants to have fun and stay young, curious, and hungry. It’s a mentality that bleeds into every aspect of every day, which is why we strive to create products that enhance the rider’s lifestyle from one season to the next.

  • Some of the first B logos on late 70s prototypes.

  • Four-hole ad with Jeff Brushie on his 2nd pro model.

  • Burton’s 12/13 movie release, celebrating 2013.

  • ‘93 Burton Freestyle Bindings featuring the 13.

  • Early ‘90s Terje Haakonsen and Jeff Brushie ads.

  • Softgoods and stickers from the pivotal 93/94 season.

  • Ethan Deiss showing off the Burton Podium mitts.

  • ‘12 Burton Freebird splitboard with an iconic 13.

  • Rider sciences. “It’s what’s inside that counts.”

  • ‘94 Logo sheet. All about the B.

  • Silk screen from the Craig Kelly Prototype Facility.

  • Early ‘90s stickers. Very B. Much 13.

  • ‘94 team-only t-shirt by artist Scott Lenhardt.

  • ’94 Terje ad. Haakonsen went off. Graves shot it.

  • ’94 ad featuring Jake Burton and one of his notes.

13 THINGS FOR WAKING UP IN THE WILDERNESS

There's nothing like it, that feeling you get when you wake up to the sun somewhere far from home. You're out there, in the unfiltered wild - a place so spiritually connected to the human heart that it's a wonder we ever changed our ways. The comfort and amenities of home are hard to give up, but camping and festival season is upon us! Here's a list of 13 Things that will make you want to live outside, and connect with your wild side once again.

What's up with the 13?

The Dirt Bag

$299.95

A little piece of home to cozy up with in the dirt.

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Boonie Safari Hat

$19.46

Boonie Safari Hat

Block out the rays with a bucket hat.

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Ledge Boardshort

$33.71

Hybrid Shorts - made for days in and out of the water.

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Camp Chair

$104.95

Sit back, watch the stars, and fall right to sleep.

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Beeracuda

$14.96

The ultimate innovation in on-the-go 6-beverage storage.

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  • A little sun, a little music, a lot of freedom.

    P: Gabe L'Heureux

  • Don't hesitate, dive into life in the Ledge Boardshort.

    P: Gabe L'Heureux

  • Morning essentials are the same, indoors or out.

    P: Gabe L'Heureux

  • Pack 'em up and head out the door. What are you waiting for?

    P: Gabe L'Heureux

  • This is it, right here. Total comfort in the Dirt Bag.

    P: Gabe L'Heureux

  • Built for life in the wild - Lifetime Warranty included.

  • It's all about how you spend your free time.

    P: Gabe L'Heureux

  • A little sun, a little music, a lot of freedom.

    P: Gabe L'Heureux

  • Don't hesitate, dive into life in the Ledge Boardshort.

    P: Gabe L'Heureux

  • Morning essentials are the same, indoors or out.

    P: Gabe L'Heureux

  • Pack 'em up and head out the door. What are you waiting for?

    P: Gabe L'Heureux

  • This is it, right here. Total comfort in the Dirt Bag.

    P: Gabe L'Heureux

  • Built for life in the wild - Lifetime Warranty included.

  • It's all about how you spend your free time.

    P: Gabe L'Heureux

Batson Henley Tank

$27.71

Batson Henley Tank

Part Henley, part tank. Not a single sleeve given.

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Backhill Duffel Bag

$67.46 - $82.46

A grab-n-go adventure prep essential.

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Feather V-Neck T Shirt

$23.96

Feather V-Neck T Shirt

Free the neckline, free the soul.

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Gristmill Short Sleeve Pocket T Shirt

$22.46

Gristmill Short Sleeve Pocket T Shirt

You never know when you'll need a chest pocket in the wild.

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Shearwater Boardshort

$37.46

Go anywhere, do anything, and swim as often as possible.

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Cedar Tunic Tank

$26.21

Feel as free and look as good as you truly are.

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Snake Mountain Backpack

$52.46

Snake Mountain Backpack

A cooler, disguised as a backpack.

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Men's Tour Kit

$29.96 - $37.46

Hygiene - the only thing separating you from an animal.

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13 THINGS BACKED BY MARK McMORRIS

Mark McMorris is one of snowboarding’s best, but he’s also one of the coolest, nicest humans ever. It’s always a pleasure to hang out with Mark, and having him along for a trip is a surefire recipe for an epic time. Not only is he up for anything (leap frog, cliff jumping, or laundry cart drag racing anyone?) he does it all with a cool, clean style. That’s why he wears the Durable Goods line so well. It just suits him. Here’s a list of 13 Things that Mark’s adopted into his regular rotation.

What's up with the 13?

Durable Goods Short Sleeve T Shirt

$16.46

Durable Goods Short Sleeve T Shirt

Durable Goods represent a mindset bent on adventure.

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Glidden Boardshort

$44.96

Who says you can’t spend a week in your boardshorts?

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I-80 Snapback Trucker Hat

$18.71

Here comes the sun…burn, that is…better cover up.

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Glade Short Sleeve Shirt

$37.46

Ready for whatever on a hike or a night on the town.

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Trowinda Towel

$39.95

Trowinda Towel

A trans-continental traveler’s best friend: a towel.

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  • That feeling when you’re finally out there. Pure joy.

    P: Gabe L'Heureux

  • If he falls in, at least he’s wearing the Glidden Boardshort.

    P: Gabe L'Heureux

  • Claiming superior style in the Glade Short Sleeve.

    P: Gabe L'Heureux

  • There’s a Bonded Hoodie for any situation.

    P: Gabe L'Heureux

  • Mark’s latest yearbook photo.

    P: Gabe L'Heureux

  • A man alone with his thoughts, and a fresh Henley.

    P: Gabe L'Heureux

  • At the day’s end, when you look tight, you feel right.

    P: Gabe L'Heureux

  • That feeling when you’re finally out there. Pure joy.

    P: Gabe L'Heureux

  • If he falls in, at least he’s wearing the Glidden Boardshort.

    P: Gabe L'Heureux

  • Claiming superior style in the Glade Short Sleeve.

    P: Gabe L'Heureux

  • There’s a Bonded Hoodie for any situation.

    P: Gabe L'Heureux

  • Mark’s latest yearbook photo.

    P: Gabe L'Heureux

  • A man alone with his thoughts, and a fresh Henley.

    P: Gabe L'Heureux

  • At the day’s end, when you look tight, you feel right.

    P: Gabe L'Heureux

Dwight Henley T Shirt

$29.96

The reason for your ordinary tee’s inferiority complex.

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Sawyer Pant

$56.21

Even Mark McMorris puts his pants on one leg at a time.

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Rainfly Camp Hat

$22.46

A good cure for bed-head, or your-buddy’s-couch-head.

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Shakedown Comforter

$314.95

Shakedown Comforter

All the comfort of home wherever you lay your head.

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B77 Slim/Straight Denim Pant

$52.46

B77 Slim/Straight Denim Pant

Stretch denim for throwing triple corks on date night.

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Bradley Belt

$29.96

Bradley Belt

Mossy vibes, one buckle, and plenty of room to grow.

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Vault Short Sleeve Slim Fit T Shirt

$20.96

Vault Short Sleeve Slim Fit T Shirt

No need to overwhelm anyone. Keep it simple.

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Bonded Hoodie

$63.71 - $67.46

Mark’s all-season solution for cold, wind, or rain.

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13 THINGS FOR WHEN SCHOOL'S OUT FOREVER

Whether you just graduated or are already fully barreled in the wave of life, summer ushers in a new feeling of freedom. It’s finally time to enjoy long days, warm nights, and all the pleasures of the great outdoors. From backyard grilling to road-tripping, free time is better spent getting after it in whatever way suits you best. Gather your friends, turn up the music, and see where this summer takes you. Here’s a list of 13 Things for waving goodbye to homework, and hello to life without hesitation.

What's up with the 13?

Skimmer Short

$37.46

Skimmer Short

Free the legs, free the mind with a DIY hemline.

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Camp Chair

$104.95

Beach or backyard, find an epic zone for your throne.

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Glade Short Sleeve Shirt

$37.46

Button up or dress it down for an all-night adventure.

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Turnstone Dress

$48.71

Free your style with all the colors of the wind.

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Dunlin Short Sleeve Woven Shirt

$33.71

Dunlin Short Sleeve Woven Shirt

Minimize your farmer tan with effortless style.

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  • Danny, trying to scuff up Mark’s Glade Short Sleeve.

    P: Gabe L'Heureux

  • You have reached the light at the end of the tunnel.

    P: Gabe L'Heureux

  • Get loose, kick up some dirt. Get into it!

    P: Gabe L'Heureux

  • Chuggin’ one down before diving in wearing the Moxie Boardshort.

    P: Gabe L'Heureux

  • You could say we’ve come full circle since last summer.

    P: Gabe L'Heureux

  • Explore, hang out—whatever you’re doing, stay golden.

    P: Gabe L'Heureux

  • Lighting it up in the Turnstone Dress.

    P: Gabe L'Heureux

  • The Martini Tank has that effect on people…

    P: Gabe L'Heureux

  • Danny, trying to scuff up Mark’s Glade Short Sleeve.

    P: Gabe L'Heureux

  • You have reached the light at the end of the tunnel.

    P: Gabe L'Heureux

  • Get loose, kick up some dirt. Get into it!

    P: Gabe L'Heureux

  • Chuggin’ one down before diving in wearing the Moxie Boardshort.

    P: Gabe L'Heureux

  • You could say we’ve come full circle since last summer.

    P: Gabe L'Heureux

  • Explore, hang out—whatever you’re doing, stay golden.

    P: Gabe L'Heureux

  • Lighting it up in the Turnstone Dress.

    P: Gabe L'Heureux

  • The Martini Tank has that effect on people…

    P: Gabe L'Heureux

Glidden Boardshort

$44.96

Swim, dry, repeat—your new summer mantra.

Buy Now >

Martini Tank

$26.21

Straight – no sleeves. Like a good strong drink.

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Moxie Boardshort

$41.21

The fastest drying shorts at the swimming hole.

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Beeracuda

$14.96

Ditch the old backpack for the ultimate koozie carrier.

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Kingfield Short

$33.71

Kingfield Short

Who said your Sunday best had to include pants?

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I-80 Snapback Trucker Hat

$18.71

This should keep your head gasket from overheating.

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Shearwater Boardshort

$37.46

Stay spontaneous with simple, water-savvy boardshorts.

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Brandbury Tank

$26.21

Brandbury Tank

This just in: sleeves are for nerds!

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