WHAT'S UP WITH THE 13?

13 has appeared in Burton catalogs, ads, and logos for years, because to us it’s more than just a number. In fact, the 13 symbol is at the heart of Burton’s identity. It goes back to the late 70s, when Jake Burton was pushing snowboard design from a barn in Manchester, Vermont. He used a stencil to spray the letter ‘B’ onto an early prototype that made people wonder, is it a ‘B’ or is it a ‘13’? This ambiguity inspired a cryptic logo that represented Burton’s core values.

Now the secret is out. It stands for the raw spirit in snowboarding, and the underground, alternate state that we often find ourselves in. You could say it represents the kid in every snowboarder who just wants to have fun and stay young, curious, and hungry. It’s a mentality that bleeds into every aspect of every day, which is why we strive to create products that enhance the rider’s lifestyle from one season to the next.

  • Some of the first B logos on late 70s prototypes.

  • Four-hole ad with Jeff Brushie on his 2nd pro model.

  • Burton’s 12/13 movie release, celebrating 2013.

  • ‘93 Burton Freestyle Bindings featuring the 13.

  • Early ‘90s Terje Haakonsen and Jeff Brushie ads.

  • Softgoods and stickers from the pivotal 93/94 season.

  • Ethan Deiss showing off the Burton Podium mitts.

  • ‘12 Burton Freebird splitboard with an iconic 13.

  • Rider sciences. “It’s what’s inside that counts.”

  • ‘94 Logo sheet. All about the B.

  • Silk screen from the Craig Kelly Prototype Facility.

  • Early ‘90s stickers. Very B. Much 13.

  • ‘94 team-only t-shirt by artist Scott Lenhardt.

  • ’94 Terje ad. Haakonsen went off. Graves shot it.

  • ’94 ad featuring Jake Burton and one of his notes.

13 THINGS BACKED BY DANNY DAVIS

Danny Davis is more than just a well-decorated pro snowboarder. Regardless of the season or reason, he’s a modern day pioneer and avid explorer of the outdoors. He played a role in the development of a few of the products in our new line of Durable Goods, and has adopted the whole line into his day-to-day adventures. If anyone can give a jacket, pair of jeans, or shirt the proper road test, it’s him. Here’s a list of 13 Things that have earned his trail-seasoned stamp of approval.

What's up with the 13?

Camp Chair

$104.95

Safari flare on the ultimate take-anywhere chair.

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Big Agnes x Burton After Party mtnGLO Tent

$599.95

Turn on the LED lights and take the party to the tent.

Buy Now >

Ledge Boardshort

$44.95

Something with style that can handle getting wet.

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Brighton Flannel

$59.95

Thrift store flannels have never been so obsolete.

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Sawyer Pant

$74.95

Climbing, cooking, curling—chinos do it all.

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  • The Brighton Flannel and long hair just go together.

    P: Gabe L'Heureux

  • Giving the Sawyer Pant a flex test.

    P: Gabe L'Heureux

  • Don’t think, just dive in wearing the Moxie Boardshort.

    P: Gabe L'Heureux

  • It’s a long road—that’s why these goods are durable.

    P: Gabe L'Heureux

  • Late night missions, anyone?

    P: Gabe L'Heureux

  • The Tinder and Taylor Backpacks in their natural environment.

    P: Gabe L'Heureux

  • Adventurers, wanderers, and free people, we salute you.

    P: Gabe L'Heureux

  • Logging some new experiences in the Davis Jacket.

    P: Gabe L'Heureux

  • The unmistakable Freelight Jacket and a few Bonded Hoodies.

    P: Gabe L'Heureux

  • One heck of a product tester, and a downright tubular guy.

    P: Gabe L'Heureux

  • The Brighton Flannel and long hair just go together.

    P: Gabe L'Heureux

  • Giving the Sawyer Pant a flex test.

    P: Gabe L'Heureux

  • Don’t think, just dive in wearing the Moxie Boardshort.

    P: Gabe L'Heureux

  • It’s a long road—that’s why these goods are durable.

    P: Gabe L'Heureux

  • Late night missions, anyone?

    P: Gabe L'Heureux

  • The Tinder and Taylor Backpacks in their natural environment.

    P: Gabe L'Heureux

  • Adventurers, wanderers, and free people, we salute you.

    P: Gabe L'Heureux

  • Logging some new experiences in the Davis Jacket.

    P: Gabe L'Heureux

  • The unmistakable Freelight Jacket and a few Bonded Hoodies.

    P: Gabe L'Heureux

  • One heck of a product tester, and a downright tubular guy.

    P: Gabe L'Heureux

Lavecchia Short Sleeve Slim Fit T Shirt

$34.95

Home is where you park it, so live in this shirt.

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Tinder Backpack

$69.95 - $89.95

Travelin’ Dan’s go-to adventure-ready rucksack.

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Taylor Backpack

$59.95 - $79.95

Day-to-day function with classic envelope style.

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Durable Goods Short Sleeve T Shirt

$21.95

Represent nearly four decades of quality craftsmanship.

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Davis Jacket

$129.95

Don’t let a little drizzle (or a lot) slow your journey.

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Bonded Hoodie

$84.95 - $89.95

Danny stays cozy in mixed conditions with bonded fleece.

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Freelight Jacket

$99.95

Archival vibes meet modern weather-ready tech.

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Cargo Short

$54.95

Too much cargo to fit in normal short’s pockets? Well here’s a couple more for ya.

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13 THINGS THAT DEFINE BURTON DURABLE GOODS

At Burton, we carry an attitude, a mindset, and a culture that goes way beyond any season or activity. With over 35 years of experience building the best products in the world, we’re committed to quality, craftsmanship, and progression, all backed by an unapologetic commitment to having fun. From camping to hiking, floating and hanging, Burton’s new line of Durable Goods apparel, bags and camping essentials never calls it quits. Here’s a list of 13 Things that will guide you to your next adventure this spring / summer.

What's up with the 13?

Davis Jacket

$129.95

Weather resistance for rainy days or weekend missions.

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Berkley Jacket

$99.95

Go forth with style and practical weatherproofing.

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Annex Backpack

$89.95 - $109.95

Pack your whole life in this rustic-looking rucksack.

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Moxie Boardshort

$54.95

Shorts with style that can handle getting wet.

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Wheelie Flight Deck Travel Bag

$219.95 - $259.95

Grab a one-way ticket and fly right past baggage claim.

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  •  

  • Hit the new season with a fresh new look.

    P: Gabe L'Heureux

  • There’s a sparkle in your eye…or is that just dirt?

    P: Gabe L'Heureux

  • Big smiles and bonded hoodies all around.

    P: Gabe L'Heureux

  • Danny Davis on the trail in his namesake jacket.

    P: Gabe L'Heureux

  • There’s nothing like fresh luggage that lasts a lifetime.

    P: Gabe L'Heureux

  • Taking the Wheelie Flight Deck for a cruise.

    P: Gabe L'Heureux

  • You can see why this lifestyle calls for Durable Goods…

    P: Gabe L'Heureux

  • Out here, there are no limitations.

    P: Gabe L'Heureux

  • Defined by a lifestyle, and ready for anything.

    P: Gabe L'Heureux

  • Shorts that dry fast—the key to life without hesitation.

    P: Gabe L'Heureux

  • Adventure awaits. See you out there.

    P: Gabe L'Heureux

  •  
  • Hit the new season with a fresh new look.

    P: Gabe L'Heureux

  • There’s a sparkle in your eye…or is that just dirt?

    P: Gabe L'Heureux

  • Big smiles and bonded hoodies all around.

    P: Gabe L'Heureux

  • Danny Davis on the trail in his namesake jacket.

    P: Gabe L'Heureux

  • There’s nothing like fresh luggage that lasts a lifetime.

    P: Gabe L'Heureux

  • Taking the Wheelie Flight Deck for a cruise.

    P: Gabe L'Heureux

  • You can see why this lifestyle calls for Durable Goods…

    P: Gabe L'Heureux

  • Out here, there are no limitations.

    P: Gabe L'Heureux

  • Defined by a lifestyle, and ready for anything.

    P: Gabe L'Heureux

  • Shorts that dry fast—the key to life without hesitation.

    P: Gabe L'Heureux

  • Adventure awaits. See you out there.

    P: Gabe L'Heureux

Bonded Hoodie

$84.95 - $89.95

Any weather, any adventure, the ultimate hoodie abides.

Buy Now >

Brighton Flannel

$59.95

If flannel works for lumberjacks, it’ll work for you.

Buy Now >

Big Agnes x Burton Nightcap Tent

$249.95

Pitch a tent with Burton style.

Buy Now >

B77 Skinny Denim Pant

$69.95

Get a denim leg up on work-to-play function and style.

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Lorimer 5-Pocket Denim

$64.95

Nothing fancy, just your new favorite pants.

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Durable Goods Short Sleeve T Shirt

$21.95

Keep Durable Goods close to your heart—literally.

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Women's Mountain Script Short Sleeve T Shirt

$24.95

What it’s all about: quality, style, and adventure.

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Rainfly Camp Hat

$29.95

Skate park to national park, block out the sun in style.

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13 THINGS TO GEAR UP FOR THE US OPEN

As the longest-running event in snowboard history with a legacy for equal amounts of excitement on and off the hill, the Burton US Open Presented by MINI is a guaranteed good time for all. A podium here is a prestigious and coveted title, and many riders put down their best runs of the year. Vail, Colorado, offers world-class facilities for spectating, nightlife, and riding. Here’s a list of 13 Things that will have you winning from first run to finals and on to the after party.

What's up with the 13?

Antler Snowboard

$535.96

Party on all terrain with this soft, snappy, deck.

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Ambush Snowboard Boot

$207.96

Tweak for the title with a soft flex and pro-level support.

Buy Now >

Mission EST Snowboard Binding

$183.96

Mission EST Snowboard Binding

Podium-grade strength, versatility and comfort.

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anon. Comrade Goggle

$103.96 - $119.96

anon. Comrade Goggle

Catch all the action behind a high-def spherical lens.

Buy Now >

Burton US Open Diamond Pullover Hoodie

$59.95

Pipe-side to after party in water-repellent fleece.

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  • The USO course, just a snowball’s throw from the village.

    P: Blotto

  • Your view from the pipe, up close and personal.

    R: Gabe Ferguson / P: Blotto

  • The USO pipe, legendary since day one.

    P: Blotto

  • Everyone wants a piece of this action.

    R: Jake Pates / P: Blotto

  • Get up close and personal with some of the best riders in the world.

    R: Kelly Clark / P: Blotto

  • Pow turns between slopestyle runs? Yes, please.

    R: Tyler Nicholson / P: Blotto

  • The crowd get’s electric—all part of the action.

    -

  • World class acts take the stage at this week-long party.

    -

  • The USO course, just a snowball’s throw from the village.

    P: Blotto

  • Your view from the pipe, up close and personal.

    R: Gabe Ferguson / P: Blotto

  • The USO pipe, legendary since day one.

    P: Blotto

  • Everyone wants a piece of this action.

    R: Jake Pates / P: Blotto

  • Get up close and personal with some of the best riders in the world.

    R: Kelly Clark / P: Blotto

  • Pow turns between slopestyle runs? Yes, please.

    R: Tyler Nicholson / P: Blotto

  • The crowd get’s electric—all part of the action.

    -

  • World class acts take the stage at this week-long party.

    -

Burton US Open Cuff Beanie

$24.95

A USO colorway to beat that bad hair day.

Buy Now >

Burton US Open Neckwarmer

$24.95

Don’t let a little wind force you inside. Cover up.

Buy Now >

Burton US Open Touch N Go Knit Liner

$15.95

Burton US Open Touch N Go Knit Liner

Post that selfie without freezing your fingers off.

Buy Now >

Burton US Open Vail Pullover Hoodie

$59.95

Burton US Open Vail Pullover Hoodie

Represent the USO in this weather-ready rideable hoodie.

Buy Now >

Prospect Backpack

$49.95

Simple organization for catching flights, or finals.

Buy Now >

Women's Day Hiker 23L

$52.46

Mandatory gear storage for exploring the back bowls.

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Deja Vu Flying V Snowboard

$359.96

A freestyle-savvy pow pusher for inspired surfing.

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Lil Buddy

$69.95

Keep your lunch and libations cool all day long.

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