WHAT'S UP WITH THE 13?

13 has appeared in Burton catalogs, ads, and logos for years, because to us it’s more than just a number. In fact, the 13 symbol is at the heart of Burton’s identity. It goes back to the late 70s, when Jake Burton was pushing snowboard design from a barn in Manchester, Vermont. He used a stencil to spray the letter ‘B’ onto an early prototype that made people wonder, is it a ‘B’ or is it a ‘13’? This ambiguity inspired a cryptic logo that represented Burton’s core values.

Now the secret is out. It stands for the raw spirit in snowboarding, and the underground, alternate state that we often find ourselves in. You could say it represents the kid in every snowboarder who just wants to have fun and stay young, curious, and hungry. It’s a mentality that bleeds into every aspect of every day, which is why we strive to create products that enhance the rider’s lifestyle from one season to the next.

  • Some of the first B logos on late 70s prototypes.

  • Four-hole ad with Jeff Brushie on his 2nd pro model.

  • Burton’s 12/13 movie release, celebrating 2013.

  • ‘93 Burton Freestyle Bindings featuring the 13.

  • Early ‘90s Terje Haakonsen and Jeff Brushie ads.

  • Softgoods and stickers from the pivotal 93/94 season.

  • Ethan Deiss showing off the Burton Podium mitts.

  • ‘12 Burton Freebird splitboard with an iconic 13.

  • Rider sciences. “It’s what’s inside that counts.”

  • ‘94 Logo sheet. All about the B.

  • Silk screen from the Craig Kelly Prototype Facility.

  • Early ‘90s stickers. Very B. Much 13.

  • ‘94 team-only t-shirt by artist Scott Lenhardt.

  • ’94 Terje ad. Haakonsen went off. Graves shot it.

  • ’94 ad featuring Jake Burton and one of his notes.

13 THINGS FOR THE SEASONAL TRANSITION

Some may cry about the end of sunbathing season, but to others, the seasonal changeover is one step closer to winter, or at least towards a more temperate climate. Everyone can find something to appreciate in the shift to fall, be it the changing colors, hikes, or the simple pleasure of wearing a hoodie. It's all about being prepared for the weather. Here's a list of 13 Things that were made for weathering the cool days ahead.

What's up with the 13?

Cabin Full-Zip Jacket - Reversible

$159.95

A reversible, water-repellant sleeping bag with sleeves.

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Hemlock Bonded Pullover Hoodie

$109.95

The best hoodie ever with a third-layer upgrade.

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Big Kettle Backpack

$59.95 - $79.95

Store more with simplicity and grab-and-go ease.

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Concept Softshell

$154.95

One women's insulator that looks as good as it performs.

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Brighton Flannel

$59.95

You can't beat a classic.

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Women's Tinder Backpack

$69.95

The ultimate modern-made ready-to-go rucksack.

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Women's Shadow Rain Jacket

$159.95

A lightweight, luxuriously stylish answer to bad weather.

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Mill Long Sleeve Woven Shirt

$69.95

A blend of mill-town roots and hardcore flannel function.

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Berkley Rain Jacket

$139.95

When foul weather calls, answer back with polished style.

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Sapphire Pullover

$89.95

Weather-resistant on the outside, fuzzy on the inside.

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Carmi Cardi

$114.95

Plush luxury and quick-drying comfort.

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Chaos Rain Jacket

$159.95

Wind and rain doesn't stand a chance.

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Women's Kettle Backpack

$49.95 - $69.95

Women's Kettle Backpack

Sometimes the best performance is in the simplest design.

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13 THINGS FOR MAKING THE MOST OF YOUR OWN BACKYARD

It can be easy to overlook the opportunities lying just beyond our back doors. Wherever you live, in the city or down a dirt road, adventure is waiting around every corner. Be it a grand expedition, a book and a chair, or a walk around the block, all it takes is a little curiosity, and the willingness to step out at any time. Sometimes that means having a hoodie, a raincoat, or a day pack close at hand. Here’s a list of 13 Things that make any mission as easy as grab-and-go.

What's up with the 13?

Day Hiker Pro 28L Backpack

$99.95 - $119.95

Mountain or metro environment, bring the ingredients for a good time…all of them.

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Chaos Rain Jacket

$159.95

Chaos Rain Jacket

Made for spontaneity: light, packable, and dry.

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Big Agnes x Burton Nightcap Tent

$249.95

Big Agnes x Burton Nightcap Tent

Rest easy and live simply in the ultimate shelter.

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Women's Day Hiker 23L Backpack

$69.95

Go anywhere, do anything utility, built for women.

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Women's Shadow Rain Jacket

$159.95

Style and performance that thrives in any situation.

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Dexter Hooded Henley

$64.95

Dexter Hooded Henley

Quick-drying warmth that will never hold you down.

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Process Softshell

$119.95

Life doesn’t wait for the weather, neither should you.

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Glade Long Sleeve Shirt

$64.95

Glade Long Sleeve Shirt

Get down and dirty at a park or a dinner party.

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Pierce Fleece

$124.95

Mountain outerwear tech, re-fitted for life’s many adventures.

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Berkley Rain Jacket

$139.95

Be a force of nature in the face of wind, or rain.

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Youth Day Hiker 20L Backpack

$49.95

Youth Day Hiker 20L Backpack

Pint-sized preparation for mega (or mini) adventures.

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Minxy Fleece

$99.95

Cozy comfort that’s ready for a mission, rain or shine.

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Bonded Full-Zip Hoodie

$89.95

Secret weapon: the ultimate weather-ready hoodie.

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13 THINGS FOR HEADING BACK TO SCHOOL

The time is comin' round the mountain, when the summer camps are over, the sunburns have matured into hearty farmer tans, and however much we love vacation, it's time to head back to school. Nothing feels better on the first day than showing up in a brand new outfit. After all, first days are all about first impressions. A new backpack, a fresh tee, or a cozy hoodie makes all the difference. Here's 13 Things that will stir up some excitement for the exodus back to school.

What's up with the 13?

Youth Metalhead Backpack

$39.95 - $44.95

Youth Metalhead Backpack

A rucksack remix with room for all the extra-curriculars.

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Retro Lockup Crew Pullover

$49.95

Let your new classmates know where your heart lies.

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B77 Slim/Straight Denim Pant

$69.95

Ditch the torn up trousers for some truly fresh threads.

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Women's Tinder Backpack

$69.95

Smart style with even smarter rucksack function.

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Logo Vertical Full-Zip Hoodie

$54.95

Don't know the answer? Zip into your hood and lay low.

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Pinner Slim Fit Short Sleeve T Shirt

$34.95

Pinner Slim Fit Short Sleeve T Shirt

Built to stay fresh when you break a sweat at recess.

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Waterbury Woven Shirt

$54.95

If you have to sit in class, might as well be comfy.

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Cadet Backpack

$69.95

Cadet Backpack

A plethora (vocab word) of external organization options.

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Milford Pullover Hoodie

$54.95

No texting in class, stash it in the stealth media pocket.

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Logo Horizontal Short Sleeve T Shirt

$23.95

Start the year off right with that fresh tee feel.

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Hubble Crew

$59.95

Weave a good school year together in total coziness.

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Prospect Backpack

$49.95

Prospect Backpack

Small profile. Big organization. Simply genius.

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Cadotte Woven Shirt

$64.95

The first day is about first impressions, make it good.

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