WHAT'S UP WITH THE 13?

13 has appeared in Burton catalogs, ads, and logos for years, because to us it’s more than just a number. In fact, the 13 symbol is at the heart of Burton’s identity. It goes back to the late 70s, when Jake Burton was pushing snowboard design from a barn in Manchester, Vermont. He used a stencil to spray the letter ‘B’ onto an early prototype that made people wonder, is it a ‘B’ or is it a ‘13’? This ambiguity inspired a cryptic logo that represented Burton’s core values.

Now the secret is out. It stands for the raw spirit in snowboarding, and the underground, alternate state that we often find ourselves in. You could say it represents the kid in every snowboarder who just wants to have fun and stay young, curious, and hungry. It’s a mentality that bleeds into every aspect of every day, which is why we strive to create products that enhance the rider’s lifestyle from one season to the next.

  • Some of the first B logos on late 70s prototypes.

  • Four-hole ad with Jeff Brushie on his 2nd pro model.

  • Burton’s 12/13 movie release, celebrating 2013.

  • ‘93 Burton Freestyle Bindings featuring the 13.

  • Early ‘90s Terje Haakonsen and Jeff Brushie ads.

  • Softgoods and stickers from the pivotal 93/94 season.

  • Ethan Deiss showing off the Burton Podium mitts.

  • ‘12 Burton Freebird splitboard with an iconic 13.

  • Rider sciences. “It’s what’s inside that counts.”

  • ‘94 Logo sheet. All about the B.

  • Silk screen from the Craig Kelly Prototype Facility.

  • Early ‘90s stickers. Very B. Much 13.

  • ‘94 team-only t-shirt by artist Scott Lenhardt.

  • ’94 Terje ad. Haakonsen went off. Graves shot it.

  • ’94 ad featuring Jake Burton and one of his notes.

13 THINGS YOU DON’T WANT TO FORGET ON OPENING DAY

There is a day that’s better than a birthday, better than Christmas morning, better than April 20th or Taco Tuesday. That’s right: it’s opening day. Winter is on. You’re back on snow and ready to go. Relish in your first turns of the season or let off the e-brake and point it. If you’re like most of us, you haven’t been on snow for months. It’s the first day of the rest of your life…and you forgot your boots. Just kidding, but for real, don’t blow it. Here’s a list of 13 Things you don’t want to forget on this very special day.

What's up with the 13?

Screen Grab Liner

$19.95

Touch screens without exposing skin to the elements.

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anon. M2 Goggle

$219.95 - $239.95

Snap lenses on and off with magnets. Blow minds.

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EST Tool

$14.95

A torque-full tool that’s small enough to ride with.

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Premium Balaclava

$39.95

Wear under a helmet to keep heat where it belongs.

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The Kit

$24.95

Safety first.

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  • Real snow on an East Coast opener? Now that’s a whale’s tale.

    P: Blotto

  • The guns are blowing—it’s officially beanie season.

    P: Blotto

  • Somebody get this human icicle a Union Suit!

    P: Blotto

  • Ah yes, blinding white trails. Keep your goggles handy.

    P: Blotto

  • GTV: Gear Transportation Vehicle. Air fresheners required.

    P: Blotto

  • Pow on opening day? Be prepared. Dreams do come true.

    P: Blotto

  • The first day of the rest of your life. Seize the carpe!

    P: Blotto

  • Almost on the lift…wait, you forgot your mitts? Dude…

    P: Blotto

  • Real snow on an East Coast opener? Now that’s a whale’s tale.

    P: Blotto

  • The guns are blowing—it’s officially beanie season.

    P: Blotto

  • Somebody get this human icicle a Union Suit!

    P: Blotto

  • Ah yes, blinding white trails. Keep your goggles handy.

    P: Blotto

  • GTV: Gear Transportation Vehicle. Air fresheners required.

    P: Blotto

  • Pow on opening day? Be prepared. Dreams do come true.

    P: Blotto

  • The first day of the rest of your life. Seize the carpe!

    P: Blotto

  • Almost on the lift…wait, you forgot your mitts? Dude…

    P: Blotto

Tether Lock

$14.95

Because board thieves like opening day, too.

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Hampshire Hood

$39.95

How Danny Davis gets hood without the hoodie.

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Total Impact Short

$94.95

You’re going to fall on day one. Do yourself a favor.

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Warmest Mitt

$99.95

A three-layer fortress for your hands, with down and Thermacore™ insulation in a cold-proof membrane.

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Rub-Down Wax

$12.95

Give your board a nice rub down after a long summer.

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Midweight Union Suit

$89.95

First run in nothing but this, we double dare you.

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All Day Long Beanie

$14.95

Get stoked for snowboarding with your go-to beanie.

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Emblem Sock

$17.95

Boot up and kick pain, cold, and odor to the curb.

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13 THINGS SEEN IN MARK McMORRIS’ BURTON PRESENTS PART

Winning the first-ever Olympic Slopestyle Bronze is a lifetime accomplishment, but doing it with a broken rib? That’s downright rugged. Mark also made history in 2012 by landing the first triple cork in competition at the X Games. In only four years, he’s accumulated more podiums and world titles than most pros see in a lifetime. Beyond his ability to stomp, Mark’s become one of the powerhouse riders pushing progression one session at a time. Here’s a list of 13 Things that help him do it.

What's up with the 13?

Process Snowboard

$449.95

The board Mark uses to redefine what’s possible.

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Malavita EST Snowboard Binding

$299.95

Top tech bindings made with tweakers in mind.

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Ion Snowboard Boot

$449.95

Focused on the response guys like Mark require.

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Hilltop Snowboard Jacket

$189.95

Mark’s pick recycles 32 plastic bottles per jacket.

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Vent Snowboard Pant

$189.95

Propel sweat from your skin with the Exhaust™ lining.

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  •  

  • This is where Mark usually starts his third cork.

    R: Mark McMorris / P: Adam Moran

  • R: Mark McMorris

  • Let it be clear, Marks style is anything but shady.

    R: Mark McMorris / P: Gabe L'Heureux

  • Can you perform under pressure? Mark’s gear sure can.

    R: Mark McMorris / P: Gabe L'Heureux

  • Mark en route to a few pow turns for his video part.

    R: Mark McMorris / P: Aaron Leyland

  • R: Mark McMorris

  • Mark, daydreaming jump lines in the Hilltop Jacket.

    R: Mark McMorris / P: Blotto

  • Taking advantage of the perfect pipe at Peace Park.

    R: Mark McMorris / P: Adam Moran

  • With the right gear, every lap can be a blast.

    R: Mark McMorris / P: Blotto

  • Timeless trick. Modern tech. McMorris style.

    R: Mark McMorris / P: Blotto

  • R: Mark McMorris

  • Preparing to set down the landing gear with the Process.

    R: Mark McMorris / P: Gabe L'Heureux

  •  
  • This is where Mark usually starts his third cork.

    R: Mark McMorris / P: Adam Moran

  • R: Mark McMorris

  • Let it be clear, Marks style is anything but shady.

    R: Mark McMorris / P: Gabe L'Heureux

  • Can you perform under pressure? Mark’s gear sure can.

    R: Mark McMorris / P: Gabe L'Heureux

  • Mark en route to a few pow turns for his video part.

    R: Mark McMorris / P: Aaron Leyland

  • R: Mark McMorris

  • Mark, daydreaming jump lines in the Hilltop Jacket.

    R: Mark McMorris / P: Blotto

  • Taking advantage of the perfect pipe at Peace Park.

    R: Mark McMorris / P: Adam Moran

  • With the right gear, every lap can be a blast.

    R: Mark McMorris / P: Blotto

  • Timeless trick. Modern tech. McMorris style.

    R: Mark McMorris / P: Blotto

  • R: Mark McMorris

  • Preparing to set down the landing gear with the Process.

    R: Mark McMorris / P: Gabe L'Heureux

Southside Snowboard Pant - Mid Fit

$169.95

When it comes to style, simplicity speaks volumes.

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Warmest Mitt

$99.95

Mark grabs with the warmest hands on the course.

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[ak] 2L Swash Snowboard Jacket

$399.95

Outerwear’s triple cork equivalent.

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Classic Mountain Pullover Hoodie

$44.95

Think you can hang in Mark’s hood? Start with this.

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Process Chill Softshell

$109.95

This shell benefits both you and the Chill Foundation.

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Freelight Jacket

$124.95

Style from the Brushie days with McMorris-era tech.

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Crossed Pullover Hoodie

$50.95

Read between the lines: comfort is everything.

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Distill Pullover Hoodie

$84.95

Eco comfort made with recycled plastic bottles.

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13 THINGS THAT PUT YOUR STANDARD HOODIE TO SHAME

It’s humbling to reminisce about the odd, impractical layers snowboarders have worn in the mountains over the years. From the days of neon suits to the flannel era, people have been severely under-dressed. All’s clear in hindsight, especially now that we have Burton’s collection of Bonded Hoodies to cover all the bases with rider-driven features and high-performance fabrics. Here’s a list of 13 Things that make the Bonded Hoodie better.

What's up with the 13?

Bonded Hoodie

$84.95

A hoodie made specifically for riders, by riders.

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Quarter Zip Bonded Fleece

$74.95

Bonded fleece limits trips to the Laundromat.

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Women's Distill Hoodie

$89.95

Women's Distill Hoodie

The DWR [Durable Water Resistant] coating sends water in all directions but yours.

Buy Now >

Crown Bonded Pullover Hoodie

$64.95

Classic style + bonded tech = best hoodie ever.

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Bonded Hoodie

$84.95

Shhh…there’s a stash pocket.

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  • Bonded fleece: loved by all who wear it.

    R: Kimmy Fasani / P: Jesse Dawson

  • Cilka with the right tools for the job.

    R: Cilka Sadar / P: Jesse Dawson

  • A bonded hoodie’s paradise: a temperate climate.

    P: Blotto

  • Mark demonstrating proper bonded layering technique.

    R: Mark McMorris / P: Gabe L'Heureux

  • They climbed up there for a bonding sesh. Get it?

    R: Alek Oestreng & Mark McMorris / P: Gabe L'Heureux

  • Not sure if he’s pondering his hoodie or a milkshake…

    R: Mark McMorris / P: Gabe L'Heureux

  • Total comfort, hard at work…

    R: Mark McMorris / P: Gabe L'Heureux

  • Mark’s a fuzzy guy underneath his protective shell.

    R: Mark McMorris / P: Gabe L'Heureux

  • He’s been standing like that for hours. Still dry.

    R: Mark McMorris / P: Blotto

  • Keep your hoodie close and go outside this winter!

    P: Adam Moran

  • Who knew a hoodie could be so chic?

    P: Jesse Dawson

  • Bonded fleece: loved by all who wear it.

    R: Kimmy Fasani / P: Jesse Dawson

  • Cilka with the right tools for the job.

    R: Cilka Sadar / P: Jesse Dawson

  • A bonded hoodie’s paradise: a temperate climate.

    P: Blotto

  • Mark demonstrating proper bonded layering technique.

    R: Mark McMorris / P: Gabe L'Heureux

  • They climbed up there for a bonding sesh. Get it?

    R: Alek Oestreng & Mark McMorris / P: Gabe L'Heureux

  • Not sure if he’s pondering his hoodie or a milkshake…

    R: Mark McMorris / P: Gabe L'Heureux

  • Total comfort, hard at work…

    R: Mark McMorris / P: Gabe L'Heureux

  • Mark’s a fuzzy guy underneath his protective shell.

    R: Mark McMorris / P: Gabe L'Heureux

  • He’s been standing like that for hours. Still dry.

    R: Mark McMorris / P: Blotto

  • Keep your hoodie close and go outside this winter!

    P: Adam Moran

  • Who knew a hoodie could be so chic?

    P: Jesse Dawson

Distill Full-Zip Hoodie

$89.95

An eco layer made with recycled plastic bottles.

Buy Now >

Scoop Hoodie

$84.95

Here’s the scoop: DRYRIDE fleece dries super quick.

Buy Now >

Journey Fleece

$84.95

Hate shrinkage? Bonded fleece stays true to size.

Buy Now >

Crown Bonded Pullover Hoodie

$64.95

Ideal layering and comfort: light, soft and warm.

Buy Now >

Heron Pullover Hoodie

$64.95

Keep your options open with 11 different colorways.

Buy Now >

Bonded Hoodie

$84.95

Your fleece, your fit: full-zip, half-zip or no-zip.

Buy Now >

Crown Bonded Pullover Hoodie

$64.95

Performance that lasts, so it just might outride you.

Buy Now >

Scoop Hoodie

$84.95

Breathable water-resistance prevents overheating.

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