WHAT'S UP WITH THE 13?

13 has appeared in Burton catalogs, ads, and logos for years, because to us it’s more than just a number. In fact, the 13 symbol is at the heart of Burton’s identity. It goes back to the late 70s, when Jake Burton was pushing snowboard design from a barn in Manchester, Vermont. He used a stencil to spray the letter ‘B’ onto an early prototype that made people wonder, is it a ‘B’ or is it a ‘13’? This ambiguity inspired a cryptic logo that represented Burton’s core values.

Now the secret is out. It stands for the raw spirit in snowboarding, and the underground, alternate state that we often find ourselves in. You could say it represents the kid in every snowboarder who just wants to have fun and stay young, curious, and hungry. It’s a mentality that bleeds into every aspect of every day, which is why we strive to create products that enhance the rider’s lifestyle from one season to the next.

  • Some of the first B logos on late 70s prototypes.

  • Four-hole ad with Jeff Brushie on his 2nd pro model.

  • Burton’s 12/13 movie release, celebrating 2013.

  • ‘93 Burton Freestyle Bindings featuring the 13.

  • Early ‘90s Terje Haakonsen and Jeff Brushie ads.

  • Softgoods and stickers from the pivotal 93/94 season.

  • Ethan Deiss showing off the Burton Podium mitts.

  • ‘12 Burton Freebird splitboard with an iconic 13.

  • Rider sciences. “It’s what’s inside that counts.”

  • ‘94 Logo sheet. All about the B.

  • Silk screen from the Craig Kelly Prototype Facility.

  • Early ‘90s stickers. Very B. Much 13.

  • ‘94 team-only t-shirt by artist Scott Lenhardt.

  • ’94 Terje ad. Haakonsen went off. Graves shot it.

  • ’94 ad featuring Jake Burton and one of his notes.

13 THINGS SEEN IN MARK AND ALEK’S BURTON PRESENTS PART

From innovative street setups to massive backcountry hits, Mark Sollors and Alek Oestreng drop tricks that most snowboarders only experience in their imaginations. Most of the work they do—traveling to spots, setting up features, digging out jumps, and so much more—happens behind the scenes. Their hard work pays off when they finally get to strap in and ride, but that’s only part of the adventure. Here’s a list of 13 Things they relied on when dropping the hammer for Burton Presents.

What's up with the 13?

Cambridge Snowboard Jacket

$249.95

Alek and Mark’s go to: clean, smart, and simple.

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Support Local Custom Twin Snowboard

$569.95

Alek’s pick for absolute freestyle versatility.

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Cargo Snowboard Pant Mid Fit

$164.95

The pant with all the pockets. A snowboarding classic.

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Southside Snowboard Pant - Mid Fit

$169.95

Tailored to fit, equipped to battle the elements.

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Trick Pony Snowboard

$499.95

Mark’s park-to-pow dream machine.

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  •  

  • Jibbing, jumping, whatever. The Custom Twin abides.

    R: Alek Oestreng / P: Blotto

  • Some behind the scenes “work” for Burton Presents.

    R: Alek Oestreng / P: Blotto

  • Dressed for the outdoors, feeling very at home.

    R: Alek Oestreng / P: Adam Moran

  • Style makes or breaks a shot. Choose your kit wisely.

    R: Alek Oestreng / P: Adam Moran

  • Alek testing the Expedition Pant’s flexibility on Mark.

    R: Alek Oestreng & Mark Sollors / P: Adam Moran

  • Tools of the trade: Shovels, boards and outerwear.

    R: Mark Sollors & Alek Oestreng / P: Adam Moran

  • Almost can’t see Mark in those camo Cargo Pants.

    R: Mark Sollors / P: Adam Moran

  • Mark, dropping deep on the Burton Name Dropper.

    R: Mark Sollors / P: Adam Moran

  • Standing sturdy and warm in the Cambridge Jacket.

    R: Mark Sollors / P: Adam Moran

  • Alek, like his gear, is all about versatility.

    R: Alek Oestreng / P: Blotto

  • An Imperial air for Burton Presents.

    R: Mark Sollors / P: Adam Moran

  •  
  • Jibbing, jumping, whatever. The Custom Twin abides.

    R: Alek Oestreng / P: Blotto

  • Some behind the scenes “work” for Burton Presents.

    R: Alek Oestreng / P: Blotto

  • Dressed for the outdoors, feeling very at home.

    R: Alek Oestreng / P: Adam Moran

  • Style makes or breaks a shot. Choose your kit wisely.

    R: Alek Oestreng / P: Adam Moran

  • Alek testing the Expedition Pant’s flexibility on Mark.

    R: Alek Oestreng & Mark Sollors / P: Adam Moran

  • Tools of the trade: Shovels, boards and outerwear.

    R: Mark Sollors & Alek Oestreng / P: Adam Moran

  • Almost can’t see Mark in those camo Cargo Pants.

    R: Mark Sollors / P: Adam Moran

  • Mark, dropping deep on the Burton Name Dropper.

    R: Mark Sollors / P: Adam Moran

  • Standing sturdy and warm in the Cambridge Jacket.

    R: Mark Sollors / P: Adam Moran

  • Alek, like his gear, is all about versatility.

    R: Alek Oestreng / P: Blotto

  • An Imperial air for Burton Presents.

    R: Mark Sollors / P: Adam Moran

Malavita EST Snowboard Binding

$299.95

The ultimate in tech freestyle flex and feel.

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Imperial Snowboard Boot

$299.95

Max bang for the buck in Mark’s boot of choice.

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GORE-TEX® Leather Mitt

$84.95

The holy grail of GORE-TEX® plus leather.

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Dunmore Snowboard Jacket

$219.95

A workwear-inspired design with versatility in mind.

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Mill Long Sleeve Woven Shirt

$69.95

A rugged classic, ready to take on any lifestyle.

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Midweight Pullover Hoodie

$64.95

A high-tech hoodie for every day.

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Flynn Insulated Shirt

$89.95

A super-flannel for street missions.

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Expedition Pant

$69.95

Maximum warmth and quick-drying tech.

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13 THINGS YOU DON’T WANT TO FORGET ON OPENING DAY

There is a day that’s better than a birthday, better than Christmas morning, better than April 20th or Taco Tuesday. That’s right: it’s opening day. Winter is on. You’re back on snow and ready to go. Relish in your first turns of the season or let off the e-brake and point it. If you’re like most of us, you haven’t been on snow for months. It’s the first day of the rest of your life…and you forgot your boots. Just kidding, but for real, don’t blow it. Here’s a list of 13 Things you don’t want to forget on this very special day.

What's up with the 13?

Screen Grab Liner

$19.95

Touch screens without exposing skin to the elements.

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anon. M2 Goggle

$219.95 - $239.95

Snap lenses on and off with magnets. Blow minds.

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EST Tool

$14.95

A torque-full tool that’s small enough to ride with.

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Premium Balaclava

$39.95

Wear under a helmet to keep heat where it belongs.

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The Kit

$24.95

Safety first.

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  • Real snow on an East Coast opener? Now that’s a whale’s tale.

    P: Blotto

  • The guns are blowing—it’s officially beanie season.

    P: Blotto

  • Somebody get this human icicle a Union Suit!

    P: Blotto

  • Ah yes, blinding white trails. Keep your goggles handy.

    P: Blotto

  • GTV: Gear Transportation Vehicle. Air fresheners required.

    P: Blotto

  • Pow on opening day? Be prepared. Dreams do come true.

    P: Blotto

  • The first day of the rest of your life. Seize the carpe!

    P: Blotto

  • Almost on the lift…wait, you forgot your mitts? Dude…

    P: Blotto

  • Real snow on an East Coast opener? Now that’s a whale’s tale.

    P: Blotto

  • The guns are blowing—it’s officially beanie season.

    P: Blotto

  • Somebody get this human icicle a Union Suit!

    P: Blotto

  • Ah yes, blinding white trails. Keep your goggles handy.

    P: Blotto

  • GTV: Gear Transportation Vehicle. Air fresheners required.

    P: Blotto

  • Pow on opening day? Be prepared. Dreams do come true.

    P: Blotto

  • The first day of the rest of your life. Seize the carpe!

    P: Blotto

  • Almost on the lift…wait, you forgot your mitts? Dude…

    P: Blotto

Tether Lock

$14.95

Because board thieves like opening day, too.

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Hampshire Hood

$39.95

How Danny Davis gets hood without the hoodie.

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Total Impact Short

$94.95

You’re going to fall on day one. Do yourself a favor.

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Warmest Mitt

$99.95

A three-layer fortress for your hands, with down and Thermacore™ insulation in a cold-proof membrane.

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Rub-Down Wax

$12.95

Give your board a nice rub down after a long summer.

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Midweight Union Suit

$89.95

First run in nothing but this, we double dare you.

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All Day Long Beanie

$14.95

Get stoked for snowboarding with your go-to beanie.

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Emblem Sock

$17.95

Boot up and kick pain, cold, and odor to the curb.

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13 THINGS SEEN IN MARK McMORRIS’ BURTON PRESENTS PART

Winning the first-ever Olympic Slopestyle Bronze is a lifetime accomplishment, but doing it with a broken rib? That’s downright rugged. Mark also made history in 2012 by landing the first triple cork in competition at the X Games. In only four years, he’s accumulated more podiums and world titles than most pros see in a lifetime. Beyond his ability to stomp, Mark’s become one of the powerhouse riders pushing progression one session at a time. Here’s a list of 13 Things that help him do it.

What's up with the 13?

Process Snowboard

$449.95

The board Mark uses to redefine what’s possible.

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Malavita EST Snowboard Binding

$299.95

Top tech bindings made with tweakers in mind.

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Ion Snowboard Boot

$449.95

Focused on the response guys like Mark require.

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Hilltop Snowboard Jacket

$189.95

Mark’s pick recycles 32 plastic bottles per jacket.

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Vent Snowboard Pant

$189.95

Propel sweat from your skin with the Exhaust™ lining.

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  •  

  • This is where Mark usually starts his third cork.

    R: Mark McMorris / P: Adam Moran

  • R: Mark McMorris

  • Let it be clear, Marks style is anything but shady.

    R: Mark McMorris / P: Gabe L'Heureux

  • Can you perform under pressure? Mark’s gear sure can.

    R: Mark McMorris / P: Gabe L'Heureux

  • Mark en route to a few pow turns for his video part.

    R: Mark McMorris / P: Aaron Leyland

  • R: Mark McMorris

  • Mark, daydreaming jump lines in the Hilltop Jacket.

    R: Mark McMorris / P: Blotto

  • Taking advantage of the perfect pipe at Peace Park.

    R: Mark McMorris / P: Adam Moran

  • With the right gear, every lap can be a blast.

    R: Mark McMorris / P: Blotto

  • Timeless trick. Modern tech. McMorris style.

    R: Mark McMorris / P: Blotto

  • R: Mark McMorris

  • Preparing to set down the landing gear with the Process.

    R: Mark McMorris / P: Gabe L'Heureux

  •  
  • This is where Mark usually starts his third cork.

    R: Mark McMorris / P: Adam Moran

  • R: Mark McMorris

  • Let it be clear, Marks style is anything but shady.

    R: Mark McMorris / P: Gabe L'Heureux

  • Can you perform under pressure? Mark’s gear sure can.

    R: Mark McMorris / P: Gabe L'Heureux

  • Mark en route to a few pow turns for his video part.

    R: Mark McMorris / P: Aaron Leyland

  • R: Mark McMorris

  • Mark, daydreaming jump lines in the Hilltop Jacket.

    R: Mark McMorris / P: Blotto

  • Taking advantage of the perfect pipe at Peace Park.

    R: Mark McMorris / P: Adam Moran

  • With the right gear, every lap can be a blast.

    R: Mark McMorris / P: Blotto

  • Timeless trick. Modern tech. McMorris style.

    R: Mark McMorris / P: Blotto

  • R: Mark McMorris

  • Preparing to set down the landing gear with the Process.

    R: Mark McMorris / P: Gabe L'Heureux

Southside Snowboard Pant - Mid Fit

$169.95

When it comes to style, simplicity speaks volumes.

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Warmest Mitt

$99.95

Mark grabs with the warmest hands on the course.

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[ak] 2L Swash Snowboard Jacket

$399.95

Outerwear’s triple cork equivalent.

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Classic Mountain Pullover Hoodie

$44.95

Think you can hang in Mark’s hood? Start with this.

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Process Chill Softshell

$109.95

This shell benefits both you and the Chill Foundation.

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Freelight Jacket

$124.95

Style from the Brushie days with McMorris-era tech.

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Crossed Pullover Hoodie

$50.95

Read between the lines: comfort is everything.

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Distill Pullover Hoodie

$84.95

Eco comfort made with recycled plastic bottles.

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